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555: Marketing Experts on How to Raise Brand Awareness, Lauren Glickman, Tor Valenza and Nico talk details
Episode 55523rd December 2022 • SunCast • Nico Johnson
00:00:00 00:41:05

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It’s a holiday weekend, so I’ll keep the reading short for you.

Every so often, I try to convene my close friends who are working in the trenches doing the guerilla and grass roots marketing helping our industry grow. Two-such folks are Tor “Solar Fred” Valenza, and Lauren “Windy Glick” Glickman, and I’ve truly come to admire and respect them both. I ask them a ton of questions in this conversation all about how they help their clients navigate the world of new media, social, podcasts, etc, and get more than a handful of tactical and immediately useful answers. As you head into 2023, I suggest you play this episode more-than-once, and take notes. It’ll come in handy.

Here are a few of the main themes we discussed:

The importance of having a personal brand in your digital marketing - 3:21

How do you build a Twitter following on social? 

>(including who on your team should have (and use) Twitter,  - 5:39

How Lauren uses Twitter as a thought leader to connect with interesting people - 11:39

How important is a content calendar for your digital media campaigns? - 15:47

When to post on LinkedIn and when not to - 21:30

The importance of having a clear vision for what you want to be saying - 25:11

How to find people with a platform, not build your own platform - 29:27

Insider tips for getting and leveraging interviews on podcasts - 30:31

This episode really is chock-full of great advice directly from the front lines, battle tested and ready for you to deploy.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

SunCast is presented by Sungrow, the world’s most bankable inverter brand.

SunCast is also supported by PVcase & Trina.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

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