We’re joined by Tad Hargrave, founder of Marketing for Hippies, who shares his thoughts on how to market well so that sales becomes effortless. We talk about purpose, problems, premise and promise.

Our obsession with selling tactics is actually compensation for our poor marketing.

When we’re having to work hard to “convince” people of the value of our work then we’re probably talking to the wrong people.

As a creative or purpose-driven entrepreneur you’re repulsed by the idea of manipulating people or having to convince them to buy from you.

And so you’re put off the idea of “selling”.

Unfortunately selling has for a long time been associated with winning and losing; a dominance game of who has the strongest influence.

But where is the consent?

If you’re doing hard sales it feels like trying to get the other person to agree with the choice you’ve already made for them. It’s a mission to hear your words come out of their mouths.

Is that the kind of selling you want to do?

If you’re like us this feels awful and unethical.

But you don’t have to do it that way.

You can actually do sales better if you go for truth rather than persuasion.

You need to tell your truth and the truth of your work in a way that it connects with the right people.

And that’s all about marketing and storytelling.

When done well you can stop “selling”.

All you do is just connect your truth with the truth of your customers. When they’re ready they’ll work with you.