Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration.

Talking points include:

What are the key elements in a migration briefing document?

Who do you work with?

How do you sell the need for this?

Where do you gather information from?

What issues are likely to be solved by creating a migration briefing document?

Read the full transcript of Nikki's interview at: https://majestic.com/seo-in-2025/nikki-halliwell