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How to Find your Economic Moat in a Competitive SaaS market with Jeroen Corthout | Podcast #34
Episode 3420th August 2020 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:34:36

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Jeroen is the co-founder and CEO of Salesflare, a fast, powerful and intuitive CRM for B2B SMBs focused on improving prospect relationships and sales. Salesflare has been featured on TechCrunch and, and has been named as one of the top CRMs on both Product Hunt and AppSumo.

Prior to Salesflare, Jeroen founded Doctura, a medical personal journal that worked with tech startups and healthcare companies with new ways of doing business by fusing modern technology. He worked as a PM and account manager for some of the leading health and life science companies in Europe, US and China. Some of his work and expertise were focused on multichannel promotion, diverse multichannel campaigns, mobile sales apps, multichannel mix assessments, strategic consulting projects, mobile strategy workshops to digital benchmarks, competitive analysis, innovation workshops and many more.

During this interview we cover:

  • 00:00 - Intro
  • 01:20 - Building a Sales Platform For Salesforce 
  • 07:30 - The Need For a New CRM Over the Other 600+ Options
  • 09:40 - Why You Should Start Using a CRM
  • 11:55 - What Analytics Data is Most Useful for Your SaaS Sales/Marketing Team
  • 14:46 - Getting The First 100 Customers 
  • 17:45 - How to Effectively Take Advantage of Launching With ProductHunt & Appsumo
  • 19:46 - Salesflare User Acquisition, Content Marketing Strategy & What hasn’t Worked
  • 25:40 - The Founder Coffee Podcast 
  • 27:10 - Habits Over Goals For Self Improvement & Business Growth
  • 30:26 - $1MM in External Funding & Next Milestones For Salesflare 
  • 32:49 - Outro

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