Shownotes
In this episode of “Ask the Tech Coach,” Jeff and Susan discuss several ways that Tech Coaches can build their Tech Coach Brands.
In this episode, we discuss:
Reflections from Last Week:
Tech Coach Mastermind
- Join the Tech Coach Mastermind and learn how to help your school district today!
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Do You Have a Question For Us?
How are you building your tech coach brand?
- How do I, as a coach, want to be known?
- What do I want to be known for or known as?
- Am I the Google lady? Am I the Microsoft Guru? Am I the BreakoutEDU lady, etc., etc.?
- What do your teachers or administrators say about you when you enter the room or get introduced at a staff meeting?
- Have a niche, know your staff (avatars as Jeff refers to) and what they need and what you can offer them.
- Make it about your “client” - the teachers you work with - find something that will make what they already are doing easier or more efficient.
- Don’t be afraid to make connections with vendors for products that you use and promote as a tech coach to your teachers.
- Don’t be afraid to put yourself out there, it’s not bragging - It is letting people know how you can help and where they can go to find help.
Ways to build the brand?
-
Tech Coach Website - What is on it?
- Be intentional about having your teacher visit your site. Make it hub that you direct them to with personal follow later
- Susan’s Example
- Blog
- Video Tutorials/YouTube Channel
- Social Media
- Use of private group to encourage all teachers in your building/district to share good things going on
- Newsletter, “Potty PD” or variation
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