Shownotes
Personal brands can thrive on TikTok. Don't believe me? Today's guest, Jaz Sawaged, started her TikTok for fun. The first time she blew up, she was just making a joke about being a woman in engineering. Little did she know, being brave enough to be herself online would be pretty lucrative. And no, I'm not talking about brand sponsorships.
Now, she helps online business owners scale through content marketing. We're chatting about how to market to the next generation, what to do when content feels stale, and more. I'm so excited to have Jaz on the show because I think business owners becoming personal brands is more important than ever.
We all know the saying - people buy from people. And it's true! If your socials are only comprised on canva graphics or stunning photographs from your sessions with clients, it might be worth a like. But a sale might be a stretch when potential clients don't feel that they know you.
In this episode, we're chatting about:
- Why Jaz tells her clients to stop scripting videos
- Getting over perfectionism as a content creator
- Pivotal moments that helped Jaz build self-trust
- Jaz's advice for new content creators
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