Tonya has made a career of sales and marketing since the young age of 18, and this is her passion and forte. After much consideration and many prayers later, she joined her husband in 2009 to grow their then very small exterior cleaning business in north Florida. In addition to being the Office Manager, she drove sales, account management and customer service for over 12 years, growing their annual revenue from 80K to more than 1M.
Spray Wash was their regions’ largest and most recognized exterior cleaning company, specializing in commercial projects spanning many markets, until they sold in May 2021 to a large national entity.
Their newest venture has been opening the very first PowerWash Store franchise in Florida.
She and her husband Ray also own and manage Spray Wash Academy, where for over a decade they have trained & helped countless start up and established businesses become successful and profitable. Helping others succeed is not only a passion, but also very fulfilling and rewarding for her.
Tonya will share her sales techniques and tips on how to conquer your competition to acquire new business, keeping and managing accounts, and effectively managing a successful office and business!
📍[5:57] How to systematize the sales process
📍[6:37]The importance of building rapport with the customer
📍[8:05]Valuing your customers time...
📍[9:37]The value of mirroring the client to relate & communicate with them the way they like to be communicated with...
📍[11:41]What is your customer's why?
📍[14:17]Clients don't care about features they care about feelings
📍[16:05]Everyone is selling; all day whether it is selling yourself or your product/service
📍[17:25] "I appreciate the opportunity to earn your business"
📍[18:05]How do you overcome the hurdle of an admin saying they do not love sales?
📍[18:21]Sales at it's core is an information gathering process and then presenting a solution/opportunity to solve your customer's pain points....
📍[23:25]How Tonya builds rapport with clients: mirroring, active listening, sending a thank you note post job, and callbacks are an opportunity to build additional trust and professionalism.
📍[25:57]if you have questions at any point feel free to drop them in the comments section!