Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effectively.
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00:05:20 The Crucial Moment to Fix Broken Processes
00:06:40 Streamlining Bottlenecks: A Game Changer
00:07:30 Why You Need Quarterly Reviews in Marketing
00:08:30 The Impact of Team Dynamics on Success
00:09:30 The Secret Sauce: All-Star Process Over All-Star Team
00:12:20 Building a Diverse Team: Why It Matters
00:13:40 The Learning Curve: Individual Preferences in Problem-Solving
00:14:50 Task Management: Prescriptive vs. Free-Form
00:21:50 Freelancers: The Extra Mile for Better Results
00:22:00 Key Takeaways: When to Fix and When to Let Go
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S05 E112 - The B2B Playbook
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