Artwork for podcast On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business
67. The Online Coach's Guide to What to Email Your List
Episode 6731st October 2022 • On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business • Sam Vander Wielen
00:00:00 00:44:17

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We’re back to talk all about email lists! In the first part of our series on email lists, we talked all about list-building strategies—with or without the freebies. But once you’ve built that list… what are you supposed to actually send them? Let’s dive into what you can email your list to keep them engaged, how important consistency is, and the different ways you can nurture your audience.

In this episode, you’ll hear…

  • 03:21 - Approaching your email list with strategy, no matter the size
  • 10:19 - Looking at the big picture in your business
  • 15:14 - The cycle of promotion and nurturing
  • 22:31 - Approaches to the nurturing phase
  • 34:02 - Tips for content and copywriting
  • 41:48 - Ending emails with a question

Thank you FFB7 for your review! They wrote: “Sam was recommended in an online business group and I’m so glad I clicked on her link! She brings so much value in a simple way, and helped me keep building an online program without getting stuck on the legal policies. After watching her webinar/workshop, I bought the Bundle and have been very pleased! Looking forward to Sam’s next training offers!"

Click here to find the full show notes and transcript for this episode.


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  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

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