Artwork for podcast The Joy of Marketing
David Lockwood from The Tapestry Agency explains how to analyse your customer data
Episode 17 • 24th March 2022 • The Joy of Marketing • Machine Labs
00:00:00 00:27:01

Share Episode

Shownotes

David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency.

He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform for the business; and the importance of triggered emails when targeting customers.

Chapters

Video

More from YouTube