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Building Relationships on LinkedIn featuring Tara Horstmeyer
Episode 447th February 2023 • Brand Story • Steve Gilman
00:00:00 00:41:27

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Tara Horstmeyer has three tips for interacting on LinkedIn. Be real. Be relatable. Be relational. As a LinkedIn professional and the owner of Happy Worlds, Tara knows the value in building relationships, and encourages others to stop lurking and create from the heart. In this episode, you’ll hear from Tara about the opportunities for connections on LinkedIn and how to get more out of the platform through authentic conversations.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

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(00:00) Introducing Tara Horstmeyer

(02:16) Making a Career Change - Right On Time For Right Now

(05:12) From Lurker to Content Creator on LinkedIn

(08:07) Overcoming Fear of Content Creation

(09:25) Social Media As An Act of Generosity

(15:08) Overcoming Writers Block - Post From the Heart

(18:02) Types of Content to Create Connection - Know, Like, Trust

(21:18) Authenticity - We're All Humans, All The Time

(24:03) Show Up (Don't Show Off) on LinkedIn

(28:00) Your Voice In Support Of Others

(35:26) Good Things Come to Those Who Build Relationships Over The Long Haul

(36:25) What's Next For Tara

(39:01) Being Connected With Your Self - Go With Your Gut



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