Episode 8. In today's interview, "Growth Insights for Accounting Firms from Gale Crosley."
Gale Crosley was selected one of the 10 Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST for the fourteenth year, and one of the Top 100 Most Influential People in Accounting by Accounting Today for the thirteenth consecutive year. She consults with mid-market accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues.
Key takeaways from this episode include:
➤ Why the most significant changes in the accounting profession have occurred in the last 5-7 years
➤ How growth and technology are connected in the accounting world
➤ How the cloud really changed the game for accounting firm growth
➤ What is stopping accounting firms from innovating and adopting new technology
➤ How the covid world has impacted further the deep changes that were happening in professional firms
➤ How accountants and CPAs cope with change compared to the rest of the world
➤ How covid has affected the technology firms rely on to grow revenue
➤ Why accountants no longer have to be face to face with prospects to win new business
➤ Why the networking and referral approach to winning business is outdated
➤ The new phase of referral generation for accountants and CPAs in a covid world
➤ How a growth consultant transforms an accounting firm
➤ The key skills many accountants lack in moving from technicians to consultants and advisors
➤ Who the real competition are for accounting firms who want to grow
➤ The areas where accounting firms are losing market share and missing out on growth due to external competition
➤ The danger signs of complacency with accounting firms behaving like fat cats
Gale’s 35 plus years of experience features a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Contact Gale here:
Website and blog https://www.crosleycompany.com/
Gale on LinkedIn https://www.linkedin.com/in/galecrosley/
NOTE TO LISTENERS:
The Accounting Influencers Podcast is a daily show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes.
Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.
Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.
Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
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