Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative effectiveness, says Patrick Janssen, Partner Marketing Manager at Cisco. Listen to his interview on the Shiny New Object Podcast to learn more cohesion between business units and the advantages this can bring to your marketing strategy and execution.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net