Want To Leverage The Ultimate Blend Of Creativity And Strategy To Build A Brand That Feels 100% Authentic To You And That Will Stand The Test Of Time?
Humans, at their very core, are story tellers. Storytelling is still one of the most powerful ways to connect. Having a story is so critical to your brand because without it, your customers won’t connect with you in a way that feels authentic. When you tell your story in an authentic way, your audience is going to believe that you can help them or that your product or service is best for them because they believe you understand who they are as people.
First, you need to get super clear on your "why".
- Why start your own business?
- Why this business? Insert: marketing coach, fitness coach, etc.
Once you’ve gotten super clear on your “why”, your story really starts to take place. Having a story is so critical to your brand because without it, your customers won’t connect with you in a way that feels authentic. I’m more likely to purchase from a store or a service provider when I can relate to their story. When you tell your story in an authentic way, your audience is going to believe that you can help them or that your product or service is best for them because they believe you understand who they are as people.
The elements of a good brand story:
- Incorporate your why. You don’t need to say it literally, but you want to tell a story around it. So make sure you’re super clear about it. This is where you implement all the things we’ve been talking about. Give your audience a reason to connect with you! Make them believe that whatever product or service you have to offer is going to add value to their lives.
- Illustrate why you’re unique. You aren’t just like everyone else, so don’t tell your story in a way that could be copy and pasted over to someone else. You have something unique. Tell the world about it!
- Make it personal. For some of us, it’s hard to be vulnerable; it’s something I have to work on all the time in my new role. Your audience wants more than a glossy story and pretty pictures, so open up and tell your personal story too.
- Make it authentic. Nobody likes a faker—be genuine and sincere when you tell your story. And make it an accurate picture of who you are, who you want to be and where you are today. Your story should feel like a natural extension of you as a business owner.
Use impactful language that paints a picture. Remember all of those creative writing courses you took as a kid where your teacher implored you to use descriptive and unique words to tell your story instead of just vague language? Lucky you! You get to dust off those skills and put them to work! Your story should be exciting! Don’t just put some ho-hum words together. Paint the picture for your audience. Make them feel! People will naturally imagine you within your story. If you don’t use impactful words, you won’t make a lasting impression.
Download a copy of my brand story as an example at: getauthenticbranding.Com/Resources
Follow Me For Brand Inspiration (My Favorite!) On Pinterest @Authenticbranding
Contact me at: katlynn@getauthenticbranding.com to get started on building your business or refining your brand today.
Episode music: Tuesday by Sascha Ende from Flimmusic-io.
