Episode 63 | Everything You Need To Know About Podcasting | Guest: Jessica Rhodes

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In this episode of Women Choosing Growth, host Tina Sue sits down with Jessica Rhodes, the founder of Interview Connections, the world’s first podcast booking agency. Since its launch in 2013, Jessica’s agency has booked over 30,000 podcast interviews for more than 800 clients. Her mission is to help entrepreneurs leverage podcasting as a tool for business growth, authority-building, and meaningful connections.

Jessica shares her journey from working in the nonprofit sector to founding Interview Connections. With the guidance of her entrepreneurial father, she built an agency that has now become an industry leader in podcast booking. Her approach focuses on strategic, high-quality placements that elevate her clients’ visibility and impact.

Key Topics Covered:

• Who Should (and Shouldn’t) Podcast: Podcasting benefits businesses aiming to build credibility and reach a wider audience, though it’s less effective for local businesses without an online presence.

• Guesting vs. Hosting: Jessica discusses the benefits of starting as a guest to build a network, making it easier to launch a podcast later. Podcasting helps reach a niche audience effectively.

• ROI of Podcasting: Success isn’t about download numbers but engaging the right listeners who convert. Even a small, loyal audience can generate significant ROI.

• Strategic Benefits of Podcast Guesting: Jessica highlights networking, SEO, and content repurposing as hidden benefits of podcast guesting, helping entrepreneurs expand their digital footprint.

• The Power of Persistence in Podcasting: Podcasting is a long-term investment, and Jessica encourages entrepreneurs to stay committed and patient for lasting brand growth.

Notable Quotes:

•  "It’s not about vanity metrics. It’s about getting in front of the right people."
• – Jessica Rhodes
•  "Think of 200 listeners like an auditorium of ideal clients—intimate, engaged, and loyal." – Jessica Rhodes
•  "Ladies, let’s go! We need more women leaders to be visible, claiming our authority. Take that step to get on stage, because it’s going to change the world." – Jessica Rhodes

Jessica Rhodes/Interview Connections Resources:

      Email: jessica@interviewconnections.com

      Website: InterviewConnections.com

      Insta: @InterviewConnections

      Facebook: @InterviewConnectionsPage

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

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Youtube: https://www.youtube.com/@WomenChoosingGrowth