Ray Edwards is the best copywriting expert I know. He’s written the copy for several million dollar sales pages and has had clients like Tony Robbins, Jeff Walker, Michael Hyatt, Jack Canfield, and many others. He created the Copywriting Academy course which he filled up with his deepest and most powerful copywriting secrets.
I got to squeeze some secrets out of him in the latest episode of Breakthrough Success. Here’s the one-sentence summary: Know your customer and communicate why they need your services. Of course, we dive deeper within the episode.
Plus, we talk about Ray’s biggest challenge: how he lives with Parkinson’s Disease. He talks about how he views this disease and how he continues to power through.
“You’re not training to get better at writing copy, you’re training your clients to trust that you know what you’re doing.” —Ray Edwards
—How to know the person you’re writing for
—How to plan out your copy
—How to write emails that convert
—How to build trust with your copy in the beginning of your copy
—How to make six figures write copy for others as a side hustle