Many of you have hit those 50-episode, 100-episode, and beyond milestones, including my clients (and myself). And they often ask how they can take advantage of all of those previous episodes. After all, it can be exhausting recreating that content wheel every single week!
I'm right there with them, and one of my big goals for 2024 is to really leverage allll of the content I already have. So today, I'm sharing 5 ways you can leverage your past podcast episodes to increase your downloads and create even more raving fans for your show.
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Topics in this episode: tips for podcasters, educational strategies, marketing tips for TPT sellers, online educator tips
Transcripts
Sara Whittaker 0:01
Your Podcast is a powerful tool that serves your audience and your business. But how do you manage it all bring in new listeners, and convert those listeners into customers. That's what this show is all about. Welcome to podcasting for educators. I'm Sara Whitaker, classroom teacher turn podcast manager. And I'm here to help you get the most out of your show, all while making an impact on other educators.
Sara Whittaker 0:27
s, early:
Sara Whittaker:
Alright, so to recap those five ways that you can leverage past episodes number one, refer back to previous episodes in your new episodes number to highlight a previous episode each week on your social media. Number three, replay past episode number four, include past episodes in your welcome sequence. And number five, create podcast playlists. Now I did want to touch on just these are kind of like a couple bonus things. Some things that you can really do ongoing as you're creating new episodes that it's really good to just get in the habit of and then it will kind of be automated moving forward, if you will, I don't know if automate is the right word. But one of those things is SEO. If you're utilizing SEO in places like your episode titles, and your show notes, then that's going to organically bring in new listeners to your old episodes over time. So that's something that you can be doing every time you create a new episode, and it will pay off in the long run because it will consistently be driving people to old episodes. I've done a few episodes about SEO. Two of them. I will link in the show notes, Episode 68 and episode 78. And then the other kind of bonus thing I wanted to mention is that if you're on Pinterest, Pinterest is a great platform to be using to really leverage your past podcast episodes. Because as you're going as you're creating new episodes. Similarly, like what we talked about with SEO, you can be creating pins every time you create a new episode. And then those will continue to work for you over time and drive people back to your show notes drive people back to your podcasts, or, I mean at any time, you can go back and create pins for old episodes. So I'm not I'm not a Pinterest user. But I know a lot of you are and I definitely have clients who use Pinterest and who are seeing this traffic to old episodes from pins that they are pinning on Pinterest. I hope that this gave you some really great ideas on how you could easily be doing these simple things to be driving listeners back to previous episodes, which will give you that increase in downloads over time. As I previously mentioned before, definitely check out podcasts like you mean it if you are looking for more guidance on growth strategies and repurposing podcast episodes into things like your welcome sequence and into playlists. And of course, if you enjoyed this episode, I would love for you to head to Apple podcasts and write a review for the show. If you haven't already, if you're kind of drawing a blank on what to say in your review, use this episode as a jumping off point you can tell me what you liked about this episode, Episode 132. And maybe one of the strategies that you are going to try this year to leverage past episodes. Thanks so much for being here. I'll see you next week. Thanks so much for listening to today's episode. To keep this conversation going connect with me on Instagram at podcasting for educators. I'm always looking for an excuse to talk about podcasting. If you're looking for support and launching, managing or growing your podcast, check out my online course the podcasting for educators prep school at podcasting for educators.com/prep school. I'll see you here next time.
