More content isn’t always the answer.
In this episode of the Good Girl Rebellion Podcast, Anna is joined by Marti Jeremiah-Shelley, founder of Wee Bit Social, to talk about sustainable business visibility, slow social media and why building trust matters more than constantly chasing reach.
For many small business owners, marketing can start to feel like another full-time job they did not apply for. There is always another platform to join, another trend to follow and another piece of content to create. But being visible does not mean being everywhere, posting every day or becoming louder than everyone else.
As Marti explains, visibility is about being remembered by the right people.
Anna and Marti discuss how to choose the platforms and formats that genuinely suit you, why thoughtful content is different from perfect content and how consistency can be shaped around your business and your life.
They also look at the difference between an audience and a community. An audience may consume your content, but a community responds, contributes, recommends you and notices when you are not there.
In this episode, you will hear:
• Why more content does not automatically create more trust
• How to become visible without trying to be everywhere
• The difference between thoughtful marketing and perfectionism
• Why good work does not always speak for itself
• How confidence develops after you start showing up
• Why community matters more than follower numbers
• How to create a sustainable approach to social media marketing
• Why your first attempt should not look like somebody else’s tenth year
Marti also shares how an uncomfortable networking experience inspired her to create the kind of business community she wanted to be part of, starting with a simple invitation to meet other business owners for coffee.
If you know you need to make your business more visible but feel overwhelmed by the pressure to post constantly, this conversation will help you find a simpler, more human way forward.
Listen to Why Chasing More Isn’t Working: How to Build Visibility, Trust and Community.
About Marti
Marti Jeremiah-Shelley is the founder of Wee Bit Social and has spent the last ten years helping corporate teams, hospitality brands, creatives and small business owners build their visibility and create communities people genuinely want to be part of. Her work includes Instagram and LinkedIn strategy, training and ongoing marketing support, alongside running networking and coworking events in Edinburgh. She believes marketing should fit around your business and your life, not become another full-time job you didn’t apply for.
Website: www.weebitsocial.com
Instagram: @WeeBitSocial
Linkedin: https://www.linkedin.com/in/martijeremiahshelley/
Find Anna:
📷 Instagram: https://www.instagram.com/annaccampbell
📖 Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless: https://www.goodgirlrebellion.com/ggr-book
If you enjoyed this episode, please follow the Good Girl Rebellion podcast and leave a review. It really helps more women find these conversations and join the rebellion.
It's time.
