Roland Frasier sits down in this episode with Rachel Tipograph, CEO and founder of MikMak, the e-commerce platform for highly distributed brands in this social video generation. Her clients include Bose, Campbell's, Estee Lauder, L'Oreal, Levi's, Mattel, Nestle, T-Mobile, Under Armour, and more. Brands license MikMak to shorten the path to owning the shopper by capturing and converting third party e-retail data, and they also produce and optimize videos that get shoppers to hit add-to-cart.
Rachel considered herself amongst the “digerati” since the moment she became an eBay power user at age 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of "The Most Creative People in Business", Entrepreneur named her one of the "50 Most Daring Entrepreneurs.”
All that to say we are excited to share this conversation with you. If you’re an entrepreneur writing your own road map you will benefit from Rachel’s story and the progression from eBay to NYU to several businesses and her current success. Her clarity on solving pain points for companies combined with her ahead-of-the-pack thinking will inspire you in your own strategy. To dig in further, sign up on our home page for exclusive content from Roland to your inbox.
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