In his new book, author David Friend refers to the cloud as "bottomless," and disputes peoples' assessment that data is the new "oil." So what does he mean by that? Using some fascinating analogies and stories, David - founder of hot storage company Wasabi, as well as backup company Carbonite - discusses key insights into the past, present, and future of cloud technology as envisioned by himself and his co-author, Tom Kolopolous, Chairman and co-founder of the Delphi Group.