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Pricing for Profit and more … with Next Level Coach Jacob Roig | RR267
Episode 26716th July 2024 • Relationships Rule • Janice Porter
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It’s my pleasure, this week, to interview a successful master business coach, trainer, and mentor, Jacob Roig. Jacob is not just your average coach—he’s been around for many years, and has worked with some big names like Laura Langmeier and John Gray, and he's got some incredible stories and tips to share.

In our conversation, Jacob reveals everything from how to boost your revenue and nail your pricing strategy, to ground breaking lessons he's picked up along his journey. Whether you're running a small business or flying solo as an entrepreneur, Jacob’s advice is pure gold. He guarantees you can bump up your revenue and profits like a pro and explains it all in a way that's easy to grasp.

Don't miss Jacob's unique blend of wisdom and authenticity in this episode packed with actionable insights and inspiring stories that underscore the power of perseverance, mentorship, and strategic planning.

You’ll learn about:


  • Importance of focusing on money in business
  • Key elements of pricing and profitability
  • Increasing business revenue and profits through pricing and lead generation strategies
  • The power of learning from mentors during early entrepreneurship
  • The importance of client engagement and a referral process for business growth


You can reach Jacob at: Jacobroig@gmail.com

Website: https://jacobroig.com/


A little about me: 

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. 


In appreciation for being here, I have a couple of items for you: 

A LinkedIn Checklist for setting up your fully optimized Profile:  

An opportunity to test drive the Follow Up system I recommend by taking the  

3 Card Sampler—you won’t regret it.   


Connect with me: 

http://JanicePorter.com 

https://www.linkedin.com/in/janiceporter/ 

https://www.facebook.com/janiceporter1 


Thanks for listening! 

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Transcripts

Janice Porter:

Hello, everyone, and welcome to this week's

Janice Porter:

episode of relationships rule. My special guest today is Coach

Janice Porter:

Jacob, that is Jacob Roig. And he comes to us from Northern

Janice Porter:

California. And first of all, I'm gonna say Welcome, welcome

Janice Porter:

to the show.

Jacob Roig:

Thank you for having me.

Janice Porter:

My pleasure. Jacob is an I can speak from

Janice Porter:

experience. He's a successful master, business coach, trainer

Janice Porter:

and mentor, he really cares about the people that he coaches

Janice Porter:

and works with. And it's very evident when you meet him the

Janice Porter:

first time because Jacob offers a free introductory call with

Janice Porter:

people and you know, right away, whether you're going to, you

Janice Porter:

know, work with somebody based on that, that conversation, and

Janice Porter:

he just makes it so easy. So I just have to say that upfront,

Janice Porter:

because I have worked with you a little bit compared to some of

Janice Porter:

your clients, but enough to know that it's easy to work with you

Janice Porter:

and you care about your clients. So that I wanted to say upfront

Janice Porter:

now, you're welcome. Now on your I know you you have a pedigree

Janice Porter:

you've been coaching for a long time. But the one thing on your

Janice Porter:

on your bio that you sent me that jumped out at me was that

Janice Porter:

you used to work for lorilynn Meyers or organization live out

Janice Porter:

loud. And I'm sure that was many years ago. But I remember going

Janice Porter:

to an event, a women's event in Vancouver, and she was a guest

Janice Porter:

speaker, I think it was an IE Women event. And she was

Janice Porter:

definitely living out loud. I mean, she was you could miss her

Janice Porter:

in the room. First of all, she's tall. Second of all, she's loud.

Janice Porter:

And she loves you know, she just captures the crowd. So tell me a

Janice Porter:

little bit. I know, this isn't where we were going. But I just

Janice Porter:

am curious how you got involved with her in her organization?

Janice Porter:

Because it makes sense to me because she's all about money.

Jacob Roig:

Yeah, well, I was at a, an event. And it's funny how

Jacob Roig:

things lead to other things. But I was at an event it was a real

Jacob Roig:

estate building seminar. And I was interested in building some

Jacob Roig:

passive income. And she was a guest speaker. And her title at

Jacob Roig:

that time, she was only working with women. But it was a man is

Jacob Roig:

not a plan that that that for wealth. And I love not only did

Jacob Roig:

I love it, but I saw I, I stayed and I listened and and quite

Jacob Roig:

frankly, at that time, she had the best information about

Jacob Roig:

building wealth. And so I connected her with my wife, and

Jacob Roig:

then that led to her participation. And eventually my

Jacob Roig:

wife ran her company for three years. That's amazing. I got

Jacob Roig:

involved in the coaching side of it, and was one of our master

Jacob Roig:

coaches, but also helped in refining some of our coaching

Jacob Roig:

program. So it was interesting circle. Yeah, totally.

Janice Porter:

Because I ended up taking her one day program, I

Janice Porter:

think, in Calgary, maybe I think I don't know. Anyway, I never

Janice Porter:

went to the big table thing or anything, but she was definitely

Janice Porter:

a force to be reckoned with. And I know she's resurface again

Janice Porter:

with Tony Robbins and and his guy, the other guy that's that

Janice Porter:

he works with. But I know she's been around for a long time. And

Janice Porter:

you're right, she's very. She's got some really good information

Janice Porter:

about wealth, and money and so on. But was that where you did

Janice Porter:

the firewalk stuff with her or?

Jacob Roig:

Yeah, no, I thanks for asking that part, a

Jacob Roig:

certified firewalk. Instructor and, and I did it 2019 2024. So

Jacob Roig:

25 years ago, with Harv Eker. One of his events? I

Janice Porter:

did. I did the firewalking at psi psi seminars

Janice Porter:

event in California. But I did the arrow thing with Harv Eker.

Janice Porter:

And the breaking the board with Harv Eker. Yeah, so I

Jacob Roig:

started with it firewalk and her the difference

Jacob Roig:

with her than other people. And I didn't know what at the time,

Jacob Roig:

but most people take you through about an eight foot walk, which

Jacob Roig:

is three to four steps. took you through about a five meter walk

Jacob Roig:

15 feet. And that takes some some more than a few steps. And

Jacob Roig:

then the reason that I got into it was it was exciting. It was

Jacob Roig:

exhilarating. And it was magical for that moment. But then I got

Jacob Roig:

back to my business. It was the first business that I created.

Jacob Roig:

And the next day the first day I was in there my assistant busts

Jacob Roig:

through my door and says we have this big problem. In my

Jacob Roig:

immediate thought was last week when I walked on hot coals. That

Jacob Roig:

was a big problem. This will be nothing. And a light bulb went

Jacob Roig:

off and I go oh I'm Different, I'm handling problems

Jacob Roig:

differently. So that's why I got involved in it because I

Jacob Roig:

realized that I could use that metaphorically over and over and

Jacob Roig:

over again. And it taught me how to handle problems much easier.

Jacob Roig:

And so that's how I teach, which sets me apart from other people

Jacob Roig:

as well.

Janice Porter:

Absolutely. And all of that personal

Janice Porter:

development, training and courses that that people take.

Janice Porter:

And so I didn't know this about you until I read the bio. And so

Janice Porter:

we have that in common because I've done all those things. But

Janice Porter:

again, I did it back, I think in 2009, I did the firewalk. But it

Janice Porter:

is it. It's definitely enlightening, but also lifts you

Janice Porter:

in so many ways. And so I totally identify with what you

Janice Porter:

just said and, and makes it puts things in perspective, which is

Janice Porter:

really cool. So with the work that you do, now, I know that

Janice Porter:

you await I didn't even talk about John Gray and the women

Janice Porter:

are for men and women are from Venus, and men are from Mars,

Janice Porter:

that's another person you worked with, right? In a big way. So I

Janice Porter:

don't want to spend our time on all of the personal development

Janice Porter:

stuff, because I do want to get into what you're doing now with

Janice Porter:

people. And why it's important that people know this because

Janice Porter:

you do such a good job. But it is interesting to me that you've

Janice Porter:

run that gamut of the personal development gurus, let's say.

Janice Porter:

You want to comment on that at all. Last

Jacob Roig:

year, well with John I worked with him for I went to

Jacob Roig:

an event. I trusted my intuition one of the few times it was

Jacob Roig:

really loud, and it said be the last person to talk to him. So

Jacob Roig:

if anybody knows Johnny, he loves to talk, okay. And so at

Jacob Roig:

the end of the event, I waited around two and a half hours, I

Jacob Roig:

kept stepping out more people would come in, I'd stepped to

Jacob Roig:

the back. And I waited to be the last person. And then we talked

Jacob Roig:

for 45 minutes and just connected. And he invited me up

Jacob Roig:

to at the time he had a retreat up in Northern California, way

Jacob Roig:

north. And he invited my wife and I there and we went and I

Jacob Roig:

said I need to be a part of this somehow. And they were like

Jacob Roig:

we're not hiring anybody. One of the things that you do in self

Jacob Roig:

improvement is you have the ready fire aim mentality, right?

Jacob Roig:

You get an idea, you go for it, then you adjust it as you go

Jacob Roig:

along, figure it out later. And so they said no, we don't we

Jacob Roig:

don't need anybody. Thanks for offering. And then I heard one

Jacob Roig:

person saying they were they were giving Reiki foot massages.

Jacob Roig:

And he said, This is my last event. And so I said, Hey, the

Jacob Roig:

next day you need a Reiki massage. She goes, Do you know

Jacob Roig:

how to do Reiki and I go, Yeah, and I had no clue. And so she

Jacob Roig:

said, All right, at the end of this event, you're gonna give me

Jacob Roig:

a Reiki massage. And then I'll grade you from that. And I'll

Jacob Roig:

either tell you, thanks or invite you. And so I just

Jacob Roig:

remembered what this person did and the things that I liked. And

Jacob Roig:

I did that with her. And she fell asleep. Ah, I waited

Jacob Roig:

outside for about 45 minutes, and she came out and she said,

Jacob Roig:

that's the best Reiki massage I've ever had. That led to seven

Jacob Roig:

years. 10 months out of the year, I would fly when i At that

Jacob Roig:

time I lived in the Midwest, I'd fly to northern California and

Jacob Roig:

spend 10 days at this ranch retreat at the top of this

Jacob Roig:

mountain right on the Northern California coast. And I did

Jacob Roig:

everything I worked with them. i There were a couple of times I

Jacob Roig:

did presentations, I was an assistant, I was a cook,

Jacob Roig:

whatever it was just to be a part of this growth. Sounds

Jacob Roig:

amazing. So I spent seven years doing that. Yeah,

Janice Porter:

I'm glad I did get you to share that a little

Janice Porter:

bit. That's great. Okay, so let's talk about the work that

Janice Porter:

you do now. Because I think it's it's especially for, you know,

Janice Porter:

my audience of entrepreneurs and small business owners. There's,

Janice Porter:

you know, there's an solopreneurs you know, there's,

Janice Porter:

there's this thing where we do everything, and we can't keep up

Janice Porter:

and we don't charge enough for what we do. And you certainly

Janice Porter:

showed me about that a little bit. Now, a lot of us don't like

Janice Porter:

to talk about money. I think that's part of it. And so we're

Janice Porter:

uncomfortable with it. Why is it such an important part of your

Janice Porter:

focus? And how does it help a business owner row?

Jacob Roig:

Yeah, this which is a fantastic question. The one

Jacob Roig:

thing I would say is if we're not focused on the money, then

Jacob Roig:

we have no clue and we don't know how successful we are or if

Jacob Roig:

we are at all right, and it catches a lot of people. And so

Jacob Roig:

what I do is I focus on pricing, because you have to do that.

Jacob Roig:

Three things, you have to cover expenses, you have to pay

Jacob Roig:

yourself something immediately, not a year later from day one,

Jacob Roig:

right? And you have to generate a profit at the end of it.

Jacob Roig:

Because if you don't, then you're reaching into your

Jacob Roig:

pocket. And just like a CEO, a CEO would never go to a company

Jacob Roig:

and work for a year for free. So we should an either as CEOs of

Jacob Roig:

our own company, a CEO, you don't go to the CEOs office and

Jacob Roig:

say we need copy paper or we need a new computer, give me

Jacob Roig:

money. The CEO would have you fired. Right? Because you're

Jacob Roig:

asking them? Yeah, so they take it out of the funds of the

Jacob Roig:

business. Or if there's a new project, it's funded from the

Jacob Roig:

profits of the business. And this is what I do through trial

Jacob Roig:

and error. I almost cost my first company was a seven figure

Jacob Roig:

business the first year, we made 1.2 million, and about five

Jacob Roig:

months into the company. No, it was, I went from Yellow Page

Jacob Roig:

sale sales, working with business owners and helping them

Jacob Roig:

figure out their advertising to running my own bathtub liner

Jacob Roig:

installation company, which I had no clue how to do this, like

Jacob Roig:

the Reiki massage. Okay, yeah, just knew I was going to be a

Jacob Roig:

sales and marketing company, or a marketing and sales company

Jacob Roig:

that happened to do this. And five months into it, we're doing

Jacob Roig:

80 to 120,000 a month in sales, things are going great. And the

Jacob Roig:

growth is crazy. And my my growth was crazy, because I was

Jacob Roig:

a great person, manager, self manager, not a good person

Jacob Roig:

manager, I had to learn it. Okay, so all this stuff's going

Jacob Roig:

on. And I did my numbers. And I realized that for a $4,000

Jacob Roig:

average sale, my company was making $75. That's it. I wasn't

Jacob Roig:

paying myself yet. Because I believe that lie that you don't

Jacob Roig:

pay yourself the first year, right? So I'm funding my own

Jacob Roig:

income. And my company's making $75. And because I'm a nice guy,

Jacob Roig:

right? I wasn't a good person manager. If you are an

Jacob Roig:

installer, and you you mess something up, I'm like, Oh, no

Jacob Roig:

problem, Janice, I'll cover it. I was a nice guy. Nice guys do

Jacob Roig:

lose in business if you're too nice. So I adjusted everything

Jacob Roig:

and realized I had to increase my prices. But it wasn't

Jacob Roig:

dramatic, it was only about $800. And that $800 adjustment

Jacob Roig:

with a few other small adjustments, I was able to pay

Jacob Roig:

myself a living wage, my company was now generating 20% profit on

Jacob Roig:

each sale, and we are covering every single expense. And that

Jacob Roig:

that just stuck with me forever. Because that was the difference

Jacob Roig:

between me being successful and profitable. Or just churning

Jacob Roig:

business, which a lot of people do, and having money in the

Jacob Roig:

bank. But But had we slowed down for three months, we would have

Jacob Roig:

imploded. That's just like with COVID. I do believe personally

Jacob Roig:

that a third of the businesses that failed failed because their

Jacob Roig:

business slowed down, not because they didn't have

Jacob Roig:

business. Because when you rely on churn, if it slows down, the

Jacob Roig:

churn is gone. And now all this money you thought you had

Jacob Roig:

disappears quickly. Right?

Janice Porter:

So I'm curious, did you were you self taught

Janice Porter:

through all this? Or did you have a coach at the time?

Jacob Roig:

I, I fortunately, I play tennis. And tennis usually

Jacob Roig:

attracted a higher level person and a lot of entrepreneurs or

Jacob Roig:

business owners. And so I had a couple of friends who became

Jacob Roig:

kind of mentors. I hired my first coach in 2005. So I went

Jacob Roig:

five years in entrepreneurship on my own with with a couple of

Jacob Roig:

questions I'd asked mentors, successful mentors. So I kind of

Jacob Roig:

had some idea on the value of mentorship. Without them, I

Jacob Roig:

would have folded because when 911 happened, I had just spent

Jacob Roig:

the most I'd ever spent on advertising. I spent $18,000 For

Jacob Roig:

one day at that was coming out the day 911 Hit Oh my goodness.

Jacob Roig:

And so I had all my eggs in this basket, because it was working.

Jacob Roig:

It was newspaper advertising and TV advertising combination. And

Jacob Roig:

you know, what happens? Is everything shut down for three

Jacob Roig:

weeks, at least. Yes. So nobody saw it. Right. And so without a

Jacob Roig:

mentor, I would have folded up shop. It's like it's over. And

Jacob Roig:

it's like, no, this is where, you know, you circle the wagons

Jacob Roig:

and you get busy. And we did and we called all of our old leads

Jacob Roig:

that we didn't sell. And it kept us in business. It didn't grow

Jacob Roig:

our business. It kept us in business. So three weeks passed.

Jacob Roig:

And then the encouragement was spend as much as you did before.

Jacob Roig:

which was not easy to do, and I wouldn't have done it without

Jacob Roig:

the suggestions of strong suggestions and mentors, for

Jacob Roig:

sure.

Janice Porter:

Yeah, it's pretty scary. I know, that's one of the

Janice Porter:

hardest things that I struggle with is investing in yourself.

Janice Porter:

And, you know, and sometimes I do it impulsively, and you know,

Janice Porter:

I go from one extreme to the other, and then I go, what, I've

Janice Porter:

just spent money on this course, I'm never going to do it, you

Janice Porter:

know, like, and I've done that just not long ago, and I'm, I'm,

Janice Porter:

you know, I'm not sure whether it's going to make itself work

Janice Porter:

or not, you know, what I mean? Like, part of that is not being,

Janice Porter:

I think, focused enough, on my path, because I get bored, so I

Janice Porter:

want to learn something new. But that's not where I should be

Janice Porter:

heading, I should be staying on path. And maybe, you know, so

Janice Porter:

when people come to you, you know, with that possibility of

Janice Porter:

they're going to work with you, they need help with their, their

Janice Porter:

money, they're there. To grow their business, they need to

Janice Porter:

increase their revenue, they need to increase their profits.

Janice Porter:

And you say that you can do that by over 30% in 30 days, how is

Janice Porter:

that possible? Because if you, if you in that initial

Janice Porter:

conversation, you know, are telling people this, they're

Janice Porter:

gonna hire you for sure. But they have to, you have to do it,

Janice Porter:

you have to come across in an authentic way to do that. And so

Janice Porter:

I know you do. So tell me about that?

Jacob Roig:

Well, the most authentic ways I guarantee it,

Jacob Roig:

that's good. If you don't do it, within 30 days, if you don't get

Jacob Roig:

these things in place in 30 days, that I keep working with

Jacob Roig:

you for free, I'll pay you back all the money, and I work with

Jacob Roig:

you for free until you do. And the reason you can do that

Jacob Roig:

anyone can do it. If you're 100% sure that it works. Yeah, so it

Jacob Roig:

works every single time. So I'm going to share with you the

Jacob Roig:

secrets, there's five areas that you focus on lead generation,

Jacob Roig:

lead conversion, your pricing, your profit margin, and

Jacob Roig:

frequency of sale, not necessarily in that order. But

Jacob Roig:

if you if you tweak those or adjust them 10%. So as an

Jacob Roig:

example, if you get 10 leads a month, 10% increase would be can

Jacob Roig:

you do something to get one more lead a month, that's 10%. If you

Jacob Roig:

do that, and you add your numbers up, you will increase

Jacob Roig:

your revenue percentage by 30 to 45%, easily. Within 30 days, you

Jacob Roig:

can have this all in place, and your profits will increase 50

Jacob Roig:

are usually 40 to 65%, but average at least 50% increase in

Jacob Roig:

your profitability. And some of it is putting attention to it.

Jacob Roig:

Another factor is raising prices, very few business owner

Jacob Roig:

entrepreneurs, whatever we call ourselves, rarely raise our

Jacob Roig:

price, even though we incur more expenses. And so those those

Jacob Roig:

five areas, which is the areas a CFO would work on in a

Jacob Roig:

corporation. There's a few others, but those are the five

Jacob Roig:

main ones. And if you increase those by 10%, I guarantee you

Jacob Roig:

you will increase your revenues by 30 plus and your profits by

Jacob Roig:

50. Plus

Janice Porter:

it comes back in my mind to even paying attention

Janice Porter:

to the numbers again, right. It's so important. Yeah. And so

Janice Porter:

when you're working with your clients, are you bringing them

Janice Porter:

to that focus every time you talk to them?

Jacob Roig:

Not every time, but it's the first area that we

Jacob Roig:

focus on, like you and I worked strictly on pricing. Yeah. But

Jacob Roig:

even if I work with somebody long term, the first area that

Jacob Roig:

we work in, and then at least once a year, usually twice a

Jacob Roig:

year, or as new products or services expand or contract or

Jacob Roig:

come in, we focus on the pricing. And what I used to do

Jacob Roig:

because I was really good at numbers was I would just tell

Jacob Roig:

you, Oh this this, this and this and then you by the time I got

Jacob Roig:

done it was like the deer in the headlights. Yes, yes. Overwhelm

Jacob Roig:

Yes. So I created a calculator that visually allows you to see

Jacob Roig:

your expenses, visually allows you to see the income that you

Jacob Roig:

desire, the profitability percentage that you want, and

Jacob Roig:

also the taxes or in Canada, that's called GST, right? Your

Jacob Roig:

GST that you have to pay, factor all of that in because that's an

Jacob Roig:

expense. And it tells you exactly what you need to charge,

Jacob Roig:

Earth sale per client. And how many customers is the sweet spot

Jacob Roig:

of numbers for you to work with, so that your prices aren't

Jacob Roig:

exorbitant or out of reach? And so we both win require the right

Jacob Roig:

pricing and the right amount of people to work with to make it

Jacob Roig:

all work. And it's really easy to do. And even with pricing,

Jacob Roig:

which is different than increasing revenue and profits,

Jacob Roig:

even with pricing, you can easily start implementing and

Jacob Roig:

have it finished within 30 to 60 days, and your pricing is all

Jacob Roig:

set and the confidence and belief that you gain from

Jacob Roig:

knowing exactly what you need to charge, and how many people you

Jacob Roig:

need to work with that makes your business successful, is

Jacob Roig:

great. And then the added bonus of all of this is once we figure

Jacob Roig:

out your pricing, then we forecast your growth. And this

Jacob Roig:

is where the magic happens, because 50% of the reason

Jacob Roig:

business owners don't grow is because they don't think they

Jacob Roig:

can afford it yet. And I show them With That Calculator how

Jacob Roig:

easy it is to afford your growth and start paying for it now,

Jacob Roig:

before you ever hire it. So it takes 50% of the problem away.

Jacob Roig:

That was That wasn't even a planned benefit, or bonus. It

Jacob Roig:

just came about afterward. And I said oh, let's play right. And I

Jacob Roig:

go oh, figure out your growth. Let's do it. Yes.

Janice Porter:

So on average, how long do you work with a

Janice Porter:

client?

Jacob Roig:

My average clients two and a half years? I'm really

Jacob Roig:

fortunate I have. I have four clients right now that I've

Jacob Roig:

worked with 10 plus years.

Janice Porter:

Well, that speaks to relationship, doesn't it?

Janice Porter:

Yeah.

Jacob Roig:

Thanks. Yeah. When you become family, you really

Jacob Roig:

do.

Janice Porter:

Yes. Relationships. Definitely rule.

Janice Porter:

And I think that, that that speaks to it very much. And in

Janice Porter:

that timeframe? Have those long term clients referred other

Janice Porter:

clients to you?

Jacob Roig:

Yes, yes, for sure. Well, one of the things, you

Jacob Roig:

know, I practice what I preach, you have to walk the talk in

Jacob Roig:

order to be able to teach somebody else or guide them the

Jacob Roig:

right way. So I have a referral process or process that I've

Jacob Roig:

created. And I share it with all my clients, you should have some

Jacob Roig:

form and keep it simple. Some form of process that you

Jacob Roig:

incorporate, where at least a few times a year, you're asking

Jacob Roig:

the people that have worked with you or know you do they know

Jacob Roig:

anybody else who could use this benefit or need this problem

Jacob Roig:

solved. You know, it's as simple as that. But if you don't ask

Jacob Roig:

you don't get this is

Janice Porter:

true. This is awesome. Yeah, this is this is

Janice Porter:

really cool. So just a couple of quick questions before we we

Janice Porter:

wrap up. The more generic than then specific, I like to get to

Janice Porter:

know my my guests a little bit through, you know, what do you

Janice Porter:

What's your preferred method of? of gathering information these

Janice Porter:

days? Do you like to read real books? Do you use like an e

Janice Porter:

book? Do you listen to podcasts? Do you watch videos? What's your

Janice Porter:

favorite method of

Jacob Roig:

all of the above, but I'm a book reader. Yeah, but

Jacob Roig:

part of my routine every day is I get up early. A coffee head so

Jacob Roig:

I have my coffee. And I read and I I only read things that helped

Jacob Roig:

me or improve me, okay. And I usually read between three pages

Jacob Roig:

and a chapter that I absorbed implement as much as possible.

Jacob Roig:

But right now, I'm reading. This is actually the third or fourth

Jacob Roig:

time in a row this year. I'm reading another book too. But

Jacob Roig:

the fourth time in a row. Success in succession. I'm

Jacob Roig:

reading this book again. And I've had this book for probably

Jacob Roig:

15 years, which is Florence Scovel Shinn, it was written in

Jacob Roig:

1925. And it's called the game of life and how to win it. That

Jacob Roig:

one, and it's pretty amazing. It's, you know, it's about self

Jacob Roig:

improvement. And she uses biblical references from the

Jacob Roig:

Bible, and then puts them in metaphysical context. So that it

Jacob Roig:

takes out it takes out the action, but not the spiritual

Jacob Roig:

aspect of it. Interesting. Yeah, it's very, it's I highly

Jacob Roig:

recommend, you could probably buy it for five, six bucks, and

Jacob Roig:

it was written in 1925. And it's, you know,

Janice Porter:

so many people talk about Napoleon Hill's book

Janice Porter:

and you know, it was 1937 Lakes people are still reading these

Janice Porter:

books is says a lot really, doesn't it? Excuse me. Ah

Janice Porter:

sorry about that. So, two things. One, I know people can't

Janice Porter:

see this but you have guitars on the wall behind you. You are a

Janice Porter:

musician. And and you mentioned this earlier, an avid tennis

Janice Porter:

player. I think you Were on the tennis circuit, weren't you in

Janice Porter:

your day or you played a lot of tennis? competitively? Yes. I

Jacob Roig:

still play. I was never on the circuit. Okay, but

Jacob Roig:

I do. I played competitive tennis for the last 25 years.

Jacob Roig:

And this year is probably the best tennis year I've ever had.

Jacob Roig:

And these, that's amazing. Old Dogs can learn new tricks. There

Janice Porter:

you go. So you're not going to switch to pick them

Janice Porter:

all. You're gonna stay with tennis, switch. And

Jacob Roig:

don't use tennis courts, please.

Janice Porter:

Yeah, got it. Right. Yeah. No, no, you're a

Janice Porter:

purist. I understand actually just started watching breakpoint

Janice Porter:

on Netflix. Have you seen that? Oh, yeah. Yeah. It's quite

Janice Porter:

interesting, actually. Because we do watch to me,

Jacob Roig:

it's a it's a great teacher. Yeah. Tennis is about

Jacob Roig:

having a certain skill set, and you meet somebody else with a

Jacob Roig:

certain similar skill set. But it's really about the

Jacob Roig:

adjustments that you're able to make and how calm you stay

Jacob Roig:

depends on how easy or tough the matches are, if you win or not.

Janice Porter:

Yeah, it's all in all how you mentally deal with

Janice Porter:

things right. And business. That's right, exactly. So this

Janice Porter:

has been amazing. I have one last question for you. What

Janice Porter:

would be your one last question and to let my audience know

Janice Porter:

where they can find you, which I will put in the show notes. So

Janice Porter:

the one last question is basically, what piece of

Janice Porter:

business advice would you leave with my audience as as sort of

Janice Porter:

your last parting thoughts?

Jacob Roig:

Realize fear is going to show up. It's not

Jacob Roig:

necessarily avoiding fear. It's about working through it.

Jacob Roig:

Failure is probably bound to show up if not failure mistakes.

Jacob Roig:

And one thing to think about is, maybe they're supposed to

Jacob Roig:

happen. In order for you to get to this next place. Maybe you're

Jacob Roig:

supposed to have this mistake, or this failure that comes about

Jacob Roig:

because the only way we find out the right path is by going down

Jacob Roig:

the path. And so be willing to take the risk, find somebody to

Jacob Roig:

help you. It doesn't have to be me. It doesn't have to be

Jacob Roig:

Janice, but find someone that will help you because this was

Jacob Roig:

never meant to be a solo journey. Fantastic.

Janice Porter:

And where can people find you, Jacob?

Jacob Roig:

You can find me on LinkedIn quite often. Hey, it's

Jacob Roig:

just Jacob Rodriguez. Just type in my name. Yep, perfect Roig

Jacob Roig:

and you'll find me pretty quickly. Do a Google search or

Jacob Roig:

find me at my website, which is Jacob roi.com. And

Janice Porter:

I will put that and your email address in the

Janice Porter:

show notes so that people if they want to reach out and I do

Janice Porter:

recommend they do have a conversation with you cuz it's

Janice Porter:

worth it. So thank you. Thank you for being here. Thank you to

Janice Porter:

my audience, as always, and if you like what you heard, please

Janice Porter:

let us know. And remember to stay connected and be

Janice Porter:

remembered. Thank you. You're welcome.

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