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"Revolution in Retail" Explained (Part 3/5): Technology, AI, & Looks-Based Shopping
Episode 2628th January 2025 • House of Style • House of Style with Grant Alexander
00:00:00 00:07:56

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Grant Alexander:

What if your closet could talk to you?

Grant Alexander:

Imagine it whispering, here's your perfect outfit.

Grant Alexander:

Or pair this new piece with that piece you already own.

Grant Alexander:

Sounds futuristic.

Grant Alexander:

At House of Style, that future is now.

Grant Alexander:

Welcome to the next episode in our series where we're diving into the groundbreaking technology that will transform shopping into a seamless, personal and exciting experience.

Grant Alexander:

Welcome back to House of Style.

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I'm your host, Grant Alexander, and today we're unlocking the tech secrets behind the revolution.

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If you've been following along, you know this series is all about the bold vision of House of Style.

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In our first episode, we explored why retail needs a revolution.

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Then in the second, we took you inside the style house, a physical space where retail meets hospitality and entertainment.

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Today, we're diving into the engine that powers it all.

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Technology.

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But let me clarify.

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This isn't about tech for tech's sake.

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This is technology designed to make your life easier, your choices clearer, and your shopping experience enjoyable.

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Again, it's about personalization, connection, and putting people at the center of of a digital age.

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So how do we do that?

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Through innovative tools like our AI powered E Wardrobe, Looks based shopping and extreme personalization using data.

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Together, these elements create a retail experience that feels more like having a personal stylus than browsing a store.

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Intrigued?

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Let's break it down first.

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First, the AI powered E Wardrobe or your personal style assistant.

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Let's start with a story.

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Meet Sarah.

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Sarah loves fashion but hates the chaos of shopping.

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Her closet is full of clothes she never wears, and every shopping trip feels like a gamble.

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Enter the house of Style E Wardrobe.

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Sarah can upload pictures of her wardrobe to our app or sync items from other retailers and purchases she's made.

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And in seconds, our AI pulls in all of her items, analyzes her style, her preferences and existing pieces.

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Suddenly, Sarah has a complete personalized view of her virtual closet that can suggest outfits based on her plans or the weather for the day.

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Pair new items she's considering with what she already owns, or recommend missing wardrobe essentials tailored to her unique style.

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It's like having a stylist, but better.

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For Sarah, shopping and getting dressed every day becomes a joy again.

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Instead of endless scrolling or returns, she's confident every purchase will work for her life.

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Second, looks based shopping is a new way to shop.

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Traditional shopping is broken racks of clothes, overwhelming product pages.

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Endless House of Style flips the script with looks based shopping.

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Imagine walking into a store or browsing online and seeing fully styled outfits instead of single items.

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And those outfits are personalized to you.

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Each look tells a story how to wear it, where to wear it, and why it works.

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Love the jacket and the look.

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Tap it in the app and we'll show you multiple ways to style it with your wardrobe.

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This method doesn't just make shopping easier, it makes it smarter.

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It helps you see clothes as a part of your bigger picture.

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Your style story Third, this is about a seamless omnichannel experience and getting the best of both worlds.

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We're not choosing between online and in store.

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We're blending them into one seamless experience.

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Here's how it works.

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Imagine MacKenzie is browsing the House of Style app.

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During her lunch break.

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She favorites a few pieces.

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Later, she visits a style house where the app geofences her location and shows her the same favorites.

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With one tap, they're delivered to her fitting room, ready to try on.

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The app also pulls up personalized recommendations based on her E, wardrobe and past purchases.

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Smart mirrors in the fitting room let her see alternative styling options or virtually try on pieces without changing.

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When she checks out, she can do it in seconds.

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No lines, no stress.

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This isn't just convenient, it's revolutionary.

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It's shopping that fits into your life, not the other way around.

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Fourth, AI and data analytics are the power behind personalization, and this is what will make a drastic shift.

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The magic of House of Style lies in its ability to understand you.

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Using Xero and First Party data, we create a shopping journey that's as unique as your fingerprint.

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Our AI powered recommendations and our algorithms analyze your preferences, past purchases, and even your mood to suggest outfits that resonate.

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We can easily do demand forecasting, using data to predict what styles you'll want next, keeping our inventory fresh and relevant.

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And we'll have a continued focus on sustainability.

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By analyzing supply chain data, we reduce waste and ensure every piece we sell meets rigorous environmental standards.

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This isn't just personalization, though, it's trust.

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You control your data, decide how it's used, and benefit directly from the insights it provides.

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Lastly, we actually have a vision for the future that's different from the dying retail and fashion models of today.

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So why does this matter?

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Because shopping should feel personal, not generic.

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It should save you time, not waste it.

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And it should inspire you, not frustrate you.

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House of Style isn't just using technology to improve retail, we're using it to reinvent it.

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From smart mirrors to augmented reality, every tool we build serves one purpose to make your life better.

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Imagine a world where you never have to ask, what should I wear?

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Because the answer is already waiting for you in your e wardrobe in a Style House or on the House of Style app.

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Technology is the backbone of House of Style, but it's not the star you are.

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Everything we build is designed to empower you, connect with you, and make your shopping experience unforgettable.

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In the next episode, we'll dive even deeper into how House of Style combines technology with sustainability, leadership, vision and people policies to set new industry standards.

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Until then, I want to hear from you what excites you the most about this vision?

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Let me know in the comments.

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And don't forget to like subscribe and share this video with someone who could use a little style revolution in their life.

Grant Alexander:

Lastly, you can visit revolutioninretail.com to learn more about the business or even get in touch with me and the team about investing or becoming involved.

Grant Alexander:

Just email helloouseofstyle.com for general information or investorousofstyle.com for investment info.

Grant Alexander:

Thank you for joining me on this journey.

Grant Alexander:

Together, we're not just shopping, we're creating the future of style.

Grant Alexander:

Welcome to the revolution in retail.

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