Shownotes
Garrett is the CEO and Co-Founder at Directive, a next-gen performance marketing agency for software companies.
Since its founding in 2014, Garret has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London, has led them to a 300% year-over-year growth rate and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations.
As a thought leader, Garrett has been published by Salesforce, Moz, Marketo, Ahrefs, Convince & Convert, Search Engine Journal, and more. He’s also been a speaker at many conferences such as Digital Summit, State of Search, General Assembly, MozCon, and many more.
Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his family.
During this interview we cover:
- 00:00 - A Word From The Sponsor
- 01:02 - Intro
- 02:25 - Garret’s Background, Past Ventures & Launching Directive
- 05:41 - Directive’s Playbook & Strategic Execution to Drive Results
- 16:10 - How Pulse Tracks Key-Metrics & Measure Against Your Competitors
- 19:25 - How to Optimize Your Financial Model & Growth Budgets
- 23:05 - How Directive sets OKRs to Track Actual Growth
- 25:55 - How Do Directive Approaches Business Goals
- 31:43 - Where to Focus Content Budget for Acquisition & Where Not To
- 36:29 - Empowering Brands Through Commitment
- 38:51 - Top Resources For Garret
- 41:20 - Biggest Challenges Directive’s Facing Right Now
- 47:25 - Get In Touch With Garet
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