Getting caught up in talking solely about your products is pretty common, right? The thing is that it's not just about your stuff - it’s how your stuff makes lives better.
Melissa hits the bullseye in this week’s coaching session, dishing out her top-notch advice on how to enlighten your audience about your business by highlighting its awesome benefits.
Are you struggling to clarify your content? This week’s episode will clear things up for you!
Topics discussed in this episode:
hot seat coaching
entrepreneurs
business success
direct sales
brand awareness
subject matter expert
market knowledge
features and benefits
content pillars
diversified income
residual income
passive income
recurring income
audience education
income streams
gig economy
online businesses
LinkedIn
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Transcripts
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Because I'm in a direct sales company, so make sure you're talking about the business. Mm-Hmm. . Mm-Hmm. . And that is why I'm in your academy. And that is absolutely what my goal is here, , with being in this academy. Right. So I guess I get just like a little bit in my head sometimes of, okay, but I have this expertise to share on avoiding toxic products, toxic chemicals, toxic.
Right. So , it's kind of the [:
Don't miss that core of people who are going to see the business. Like with your analogy of, , you didn't take, was it Adver? You weren't personally taking Adver. You didn't have COPD. So I guess I just need to hear a little bit more about how to drill that in, in my content, , as well, if you don't mind.
So I think that's the first thing I want to do for all of you in direct sales is give you permission. , once a week you can be seen as an expert in your subject matter field in your business, right? Because that does create brand awareness. I think that, and so we'll talk through that here in a second.
lly overdone is where people [:
Right. So when I was, , really scaling my health and wellness company with Isagenix on LinkedIn once a week, I did stand in my power as a health and wellness. Advocate and expert in the sense that I would share information and data in the health and wellness space. , so that, , it was seen as though and was and is I still to this day, eat, breathe and live in the wellness space, right?
So I'm bringing value to my audience in that space. Now, on occasion, it would be. More of a twist on business and the health and wellness space and the business opportunity in the health and wellness space. And then if you can niche down into your subject matter, if it's, beauty, is it nutrition?
et some really great data on [:
Right. , so you can do that once a week, but know that another day, a week, you really need to be focused on the end product itself, which is the business, the, what are the features and the benefits of the business, right? Educating them on. , is it a turnkey business that's got tools and systems already embedded?
Does it have customer service already? Like what is the benefit of being a 10 99 versus, , being self employed like a lot of us are, what are the tax benefits? Right. , how awesome is it to have a system that's fully integrated in a customer service and not holding any. Inventory, right?
content pillar that you can [:
, do not have diversified income other than their 401k, which by the way is doing really shitty right now. . So what can you do to educate? I didn't know what the word residual income meant when it was , first presented to me. It's like residual income. What is that? , versus passive income.
learn what recurring income [:
Right. And so, . There's going to be some education for your audience of, like, if you're really like one of my greatest pitches, I brought in so many people in the pharmaceutical sales space, because I would say especially leaders in pharmaceutical sales, or even people who are just really good in pharmaceutical sales.
Like you're already really good at leading people, especially people in. Companies where you're leading a geo dispersed team, that's not local to you. Right? Like there's a lot of parallels and analogies that you can educate to on LinkedIn. Hey, are you currently leading a team virtually? , have you ever thought about branching out and leveraging those skill sets to grow a business virtually?
ught , that was possible and [:
And depression and stress going back to, working the long hours again and being back in the office, people are more open to it than ever before the gig economy is here to stay. So, can you speak to that with confidence? And make that a weekly piece of your message as an expert in the field, you want people to see you in the feed and be like, Oh, that's that chick who talks about passive income all the time.
That's that chick who talks about, , online businesses and how it's possible to do it while working full time. That's that woman who's really cast a vision to me that it's possible to create, , a financial wall around , my nine to five not have to leave my career to do it. I'm just kind of ripping off here, but this is so good.
n to this again. Yeah, thank [:
Go for it. Okay. 100%. Okay. And so there are people who are looking at, opportunities. So it's like, how old is the company? How established are they? Cause I'll tell you with a lot of these startups, , in the direct sales space, that's churn and burn like people. They aren't family owned their investors are in and then they're out and then the companies crumble, , supply chain matters where it's coming from, , right.
Right. Right. Probably have a lot of features and benefits to your company. You can have them check into ? ,
like, and the company that I [:
, and kind of made a little joke that I guess , the former teacher in me is coming out using my grading book, but yeah, yeah. Okay. That's awesome. Thank you so much. I think I'll have to listen to this again. That was super helpful. Absolutely.
