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Come Backstage with Me & See How the Fashion Industry uses a Live Show to Drive Record Breaking Sales
Episode 217th May 2023 • The Business of Events • Joan Love
00:00:00 00:11:46

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On Today's Episode:

Joan discusses how a fashion show is just one step in a larger sales funnel. She breaks down the basics of marketing and sales funnels that are used in the fashion industry. From email list, to creating an experience, to elevating your customer's status, and of course sales.

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