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Every Touchpoint Is an Experience - Tales of Marketing Transformation #016
Episode 1622nd July 2020 • Tales of Marketing Transformation • Dr Jürgen Strauss
00:00:00 00:19:04

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Is your customer’s experience consistent with your brand promise?

In this episode, I want to explore the idea of the customer experience.

Every customer journey can be seen as a set of touch points where each one represents an experience our customers have with us.

Have you ever considered how your customers receive those experiences?  How do they see, hear, feel and think about each touch point that they have with your business?

Listen to the podcast to learn more.