Episode 33 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, interviews Rachel Jantzi, a farmer from northeastern British Columbia. Rachel shares her journey from being a conventional and organic farmer to starting her own regenerative farm called Grazing Patch Farm. She discusses her current farm operation, which includes laying hens, meat birds, sheep, and pigs, and the logistics and challenges of raising these animals. Rachel outlines her diverse background, including carpentry, plumbing, working on large organic farms, and building robots, and how these experiences have helped her in farming. She details her meticulous planning and financial strategies, including the importance of accurate cost calculations and making use of online and community marketing to grow her customer base. Rachel emphasizes the importance of transparency and authenticity in marketing and shares tips on setting up an efficient system for online sales and customer engagement. Her story serves as an inspiration and a practical guide for aspiring regenerative farmers.

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