In this episode, we sit down with Heather, founder of SLVR72 in Boise, Idaho, to talk about what it really looks like to build a business rooted in faith, intention, and authentic connection. Heather started her permanent jewelry journey in the summer of 2023 after years of entrepreneurship and nine different business ventures! When she discovered permanent jewelry at a pop-up, everything clicked. Soon after, her husband left his 9–5 to jump in fully and support the dream, prioritizing flexibility and family time.

We talk about the importance of good training, adding ear piercings and a charm bar, teaching themselves silversmithing, and how their workshops became the heartbeat of their brick-and-mortar studio. After a viral reel took off overnight, momentum followed, but so did growth challenges. Heather shares how hiring employees became a major turning point, how managing people stretched her, and why choosing your “hard” is part of the journey.

This conversation dives deep into faith, rebranding with clarity, becoming magnetic in your market, and creating unforgettable customer experiences. It’s not just about the numbers, it’s about how you make people feel. If you’ve ever felt called to build something bigger, bolder, and more aligned, this episode will speak straight to your heart.

Instagram: @SLVR72 Website: https://slvr72.com/

Hey there, welcome to Goldilinks, a podcast that welts together creativity, connection, and cash flow for permanent jewelers who are ready to do things differently. I'm Jen Therrien, mama, maker, and the spark behind Goldilinks. Around here, we don't gatekeep, whether it's handmade hacks, business breakthroughs, or the mindset shifts that fuel real growth. So if you're building a business that shines as bright as your stacks, you're in the right place. Let's link up and make some magic.

Hey there, did you know that we offer handmade permanent jewelry supplies? Go to Goldilinksupplies.com to view our beautiful chains, connectors, bangles, and more, including our non-permanent stretchy bracelets that are available to you for wholesale. Everything is created by our tribe of mama makers. What is a mama maker? Stay-at-home moms that create on their own time between raising their children, serving as a self-care creative outlet, and supporting their families.

And just three short months later, opened a brick and mortar with her husband who bravely left his nine to five to support this dream. Heather shares how she built an unforgettable business experience by weaving together permanent jewelry and silversmithing workshops, creating a space that feels like a true haven the moment you walk in. We talk about her journey to finding God, leading with heart, and why success isn't just about numbers, but about how you make people feel so they come back again and again.

She'll also be sharing this magic at PJX, teaching how to create an experience that goes beyond the transaction and leaves a lasting impression. This conversation was powerful, grounding, and deeply inspiring. You're just gonna simply love Heather. Enjoy. I am so excited you're here today. I can't wait to get to know you more. This is selfishly too. I'm just like really ready to dive into your story. But how about we start by you introducing yourself and letting us know a little bit about you.

Hey, thanks so much for having me. I'm really, really excited to be here. My name is Heather Mangone I'm the owner of SLVR 72 here in Boise, Idaho with my husband, who is also the co-owner. We run this business together as best friends and it's been such a wild ride, but we're obsessed with our business.

Yes, it's like your baby, right?

my gosh, yeah.

Do you have real babies or no? Like human babies?

Human Davies!

Yes, I have two boys. So I have a three and a half year old and I have a one year old. He just turned one on January six.

my gosh, you're in it girl, you are in it. Okay, so take us back because this is really interesting. Like what was your life prior to permanent jewelry? When did you start permanent jewelry? Bring me back to the beginning.

Okay, back to the beginning. So my son was about 10 months old. And I was actually in real estate before I started doing permanent jewelry. And I have always been an entrepreneur. From the time I was like seven years old going and selling cookies to random businesses to 18 and starting my own like making skincare products or doing essential oils or doing reiki.

Literally anything that I could try, I would do it because I always knew that I wanted to be my own boss and I wanted to have my own business. I had my son. I got my real estate license because my mom did real estate and I was like, you know why you can make good money doing this. Let's just do it. And I was so unhappy. I really did not like real estate. It is just not for me. People are very cutthroat.

Well, I feel like if you're also a creative person that probably is like, I don't know, a spirit killer is what I

my gosh, It sucked. Okay. Who knows what can do real estate? I am not that person. And so, yeah, I was super unhappy. My husband was working up at our local ski resort, which is where we met. He was a lift mechanic and he would be gone for six days a week, working 12 to 14 hours a day. And I had a brand new baby and I had no idea how to be a mom. I was overwhelmed. I was unhappy. Postpartum depression, husband gone. I felt very alone.

One day I just prayed. I didn't yet believe in God. And I said, please give us something that can give us financial freedom, time together with our child, and something that was creative and brought me joy and made other people happy. And then a week later, I was doing a pop-up for a health and wellness business that I had started. And I saw someone doing permanent jewelry. And I had never heard of it, never seen it. You know, I grew up making jewelry for fun. I have tried every artistic outlet ever.

I was so intrigued by it and I just felt this pull to learn more about it. And I was in the same room as this artist who was doing jewelry on people and they were so excited and having so much fun and the energy was high and I was like, wow, this looks really great. And so I went home and I told my husband about it and he was like, yeah, let's weld on people. I know how to weld.

Yeah.

It's so funny how so many of us, our husbands, know how to weld. I think that's so funny. This has happened a lot. So yes, go on.

is so funny. was like, it's a little bit different than welding chair lifts.

Exactly. it out.

And he was so supportive through that every idea that I've ever had. I'm the like wild dreamer. I am a visionary. I don't know how we're going to do it, but let's go all in and do it. And he's like, OK, here's how we're going to do it. Let me build this. And he's very like practical. And I'm like,

I'm like, let's empty our bank account. And my husband's like, no, have to, he's a planner, the budget, you know, the, the very frugal one. And I'm like, whatever, like passionate, you know, that's a good balance, right? It's a good balance.

It serves very well, know, it's it's so great. So, yeah, and my mom wasn't very supportive. I had like one friend at the time and she really wasn't supportive and my husband was. And that's honestly all that matters. But I just went back and forth on it. I was watching all these YouTube videos. I should have done more research, but I jumped in before doing more research. I saw one training program and I was like, here we go.

Yeah, love.

You

I wish I would have found the Facebook groups, the permanent jewelry Facebook groups, so I could have asked like, Hey, has anybody taken this training program? But I didn't even think about there being Facebook groups for permanent jewelry. So wasn't thrilled with the training program that

When was this? Take me back. So you said about your son was 10. So it was around three years ago-ish? 23. Okay.

2023. Yeah, so I bought it in May and then I took that entire month to practice and learn and I had my first pop-up in June. And then after that first pop-up, I was like, oh my gosh, I need help. It took me an hour to do an anklet and thank goodness my first customer was my mother-in-law. Yeah. So I took another training program from Lindy. was permanent jewelry bestie. I can't even like, I could talk this whole time about Lindy and

would come home after work and help me do pop-ups or he would work on the weekends and help me do pop-ups. He was always with me. So he like took the day off from working full-time to working on our business. And you know, we hustled, we worked so hard. We were one of the first here in Boise to start offering permanent jewelry, which was really, really great. But we did a lot of markets, private parties, like literally anything I could do, I would do it. I would, you know, reach out to businesses, all the things. Juggling that, well,

Being a mom was crazy. We were very busy, but within three months we signed a lease on the store.

Yes.

Amazing. So what led you to make that decision?

Winter was coming. There's not a lot of fun summer pop-ups and I don't want to stop doing this. So I was like, what do you think about opening a store? We were both really scared. were like, my gosh, that's a lot of commitment. I don't know. We've never been business owners before. This is all so new to us and all of the what ifs. Then we started looking online and

Everything was incredibly expensive, know, like minimum three to $5,000 for a little 1,000 square foot space. And I was like, okay, this is not doable. And then one night I just got this urge to like Craigslist or something. And the first ad that popped up was this super cute, adorable, affordable space. And I texted the number right away and I was like, I want to come see this tomorrow. My husband was at work and I was like, hey, I'm going to go look at a store.

And it was perfect. And I just, felt good in this space. It was so cute. I was like, we cannot pass this up. I called my husband right after and I was like, you need to come and see this. The landlord was super cool. He left me the door code and we got to go look at it and just being there together alone. And long story short, we signed the lease.

Yeah, so we technically signed the lease I think at the end of August Okay September is always a huge month for us because we do a really big outdoor event And so we were taking appointments in there, but our store literally wasn't even set up. It was terrible It's embarrassing some people like still are coming back to us from like the very beginning and they're like remember when your store wasn't even like open yet and I was like

No, honestly, and it's so funny, because when you're in that shoes, because I'm the same boat. I opened my doors when I didn't have any employees. It definitely looked different even the dozen out of a year in. Or even when you first start, people were like, remember when I came to your house and your dog was jumping on me? And I'm like, my god, yeah. But I think people love to be a part of the journey, though. That is not a bad thing. So that's why I'm a fan. I think you're a lot like me, where we just go with your gut and go. And then I figure it out along the way.

And of course, like there are some things where I'm like, man, I wish I would have done this, you know, a little bit differently and kind of planned a little bit more. But in the end, that's just how I move. And like, I really don't have any regrets. And I think in the end, if people are part of that journey and you're transparent too at the same time, they actually like that. You know, no one wants to see anything super perfect. They're like, my God, remember I was with you from the very beginning when you had a random folding table here. I need to know what the hell you were doing. Like that's amazing, you know?

Seriously, yeah, it's great. And then they get to see where you are now and how it's all evolved. And it's cool, know, it's special.

Yes. So when you moved in, so that's actually where you are now. Cause I did see a picture on your Instagram and it's so freaking cute. I agree. It looks like this, like, like I'm trying to, were you a Gilmore Girls fan? No, I never. It feels like this like cute little downtown, like little, is it a house? Is it actually like a little house?

You're a moron.

It actually used to be an old service station, like a gas station. Our landlord bought it and it used to be his office and it was like one big building and then he split it. He put some walls up. So it's three different businesses in one building. It's old, it's quaint, it's cute. The wood. Or something. I don't know. He was like, don't touch.

Okay.

adorable as charming. my god.

It is so cute. how did it start? So you started with just permanent jewelry, because I know you have a lot more now, right? So take us through that journey of like your first opening and like kind of how it's transpired into what it is now.

So when we were considering opening a store and we went and looked at this space, we were like, there's a lot more that we could do here than just permanent jewelry. It's not a huge space, but it's big enough to do. That's a great question. think just over a thousand square feet. It's a decent space, but, I was telling my husband, I was like, we really need to go all in together. So you need to quit your job and run this store with me. And I mean, he said, okay, obviously, right.

How big is it?

Yeah, yeah.

And so.

It is so good. my God. I love it.

I was like, what else could we do? He is very, very mechanically minded. He has made rings out of old silver dollar coins. Yeah, they are really cool. And I was like, what about this? What if we made jewelry? And I always thought it would be cool to know how to make my own gemstone rings. And I was like, we should do this.

So cool.

So I started looking at other businesses that maybe do this, and there's a few around the states. And so we traveled to Utah and we actually took a silversmithing workshop just to get a feel for it and see if it was something we would really vibe with. It was, we had a lot of fun. And so we spent the first like nine or 10 months of our business just teaching ourselves how to silversmith.

There's not a lot of YouTube videos that really go into it and everybody has different ways of doing it. So it was very confusing, but that's what we did for about 10 months is just taught ourselves and perfected our craft. And then we started opening up workshops. We added on charm bar. We added on ear piercings as well. We just got a laser engraver, but we have not even figured that out yet.

Okay, okay. That's amazing. So you have permanent jewelry, ear piercing, workshops. Are the workshops specific? Because I did see some reels. Of course, I just stalk you before we were chatting. And I see you have like, you know, I'm a gemstone lover. Like that is like literally like what I focus on with our permanent jewelry. So I see you have stones they can pick from, right? Is it only jewelry workshops that you're doing right now? And is it specifically to like rings? Like what do your workshops look like?

Yeah, so we provide stones. have hundreds of high grade stones. They're all genuine. I am turquoise obsessed. So we have all the turquoise. And then we have some fun, unique stones. Like we have Bruno Jasper, which is local to Idaho. We have ocean jaspers. We have all sorts of stuff. So they pick their stone. They pick their design so they can do a ring, a necklace, a pair of earrings, a bracelet or a bolo tie in a workshop. can all

Where are those? Do people actually wear those? Yes.

And you know what is so funny when we tell people about our workshops, like people that are just walking in and getting to know our space. Yeah. You know, a wife walks in with her husband and she's like, my gosh, I want to do this. And he's like, I'll just come watch or I'll make something for you. And we always tease them about the bolo ties. We're like, no, you need a bolo tie. And they're like, when would I ever wear one? I'm like, right now, brother.

Anytime, anytime, yeah.

They are actually really popular. A lot of guys make them, girls even make them. Rodeo season is so big here, so yeah.

Cool. Okay, sorry, I interrupted you.

And then we offer non gemstone options like they can make their own stack rings or spoon rings, which is really fun and popular too. So.

Yeah, they pick their stuff, they can bring their own stone as well. And then one of our silversmiths guides them through making their own piece of jewelry. It's about a 75, 25 hands on workload. So the guest is doing 75 % of it and we're helping them do like 25 % making sure that it looks good because silversmithing can be tricky. They don't know what they're doing. So it is very hands on for them. And it's so, so much fun. have people that just become instantly obsessed and

We have had a couple people that have filled out their punch cards twice.

So cool. Okay, so walk me through how you do it. Do you have like the list certain times you do it or can you do this anytime? Do you have operating hours or is it by appointment only? I guess it's my first question.

Yeah, so for the silversmithing workshops, yes, we have two workshops a day, one at 2 p.m. and one at 2 p.m. They take about three hours for the gemstone workshops. It is a lengthy process. There's a lot that goes into silversmithing and I mean, even jewelry making if you want to do it right and have it look good. And then for permanent jewelry and all the other things, like we, can book an appointment, but we also do walk-ins.

Wow, okay.

Okay, so you do have like operating hours. You're open from like 10 to whatever or okay, So with the workshops, is there a max? Because you're saying they're with a jeweler, right? So do you have a max amount of people that can be in a workshop or is it kind of more one-on-one? Like how does that work?

Yeah, so we have six seats open in our workshops and we tend to have at least three silversmiths on the floor and one, what we call a floater. So if we're getting walk-ins or if we have permanent jewelry, trombone ear piercing appointments, the floater can go and do that while the other three silversmiths can focus on their people. So it's two guests for one person. And we really don't want to go any more than that because we are like crazy about quality and cut.

service and working with more than two people, it's very overwhelming. We've done that before. There was a time where we had two employees and they were both out of town or one of them was out of town. One of them was sick. My son, my second son was like three months old. So I was wearing him in a little baby wrap on me and we had school workshops that day and it was just my husband and I. And so we did it. But it was crazy. But yeah, we really tried to not over.

Yeah.

whelm our silversmiths and our staff so that one, they're not getting overworked and two, so that that customer experience is phenomenal.

Yes. So you have silversmiths separate from your other employees or do your silversmiths do it all as well? They do it all. So do you train your training employees to silversmith or they already have that knowledge coming in?

They do it all.

Most people don't have silversmithing knowledge. We train them. Some of them have taken classes from Boise State before. Yeah, we train pretty much. Yeah.

That's amazing. I love this so much. I love this so much. That's so fun. So how many people do you feel like with the workshops that you need on hand every day as employees to be able to tend to permanent dory the workshops there twice a day and whatnot? How many people do you have on staff?

So right now we have three silversmiths and we have one spot open, but my gosh, it's exhausting interviewing and hiring and training. So we've been putting off filling this. So one of our silversmiths is leaving to go work her dad's business. So we're like, okay, okay, we got to start finding some people. Yes, we like to have at least four girls on staff at all times.

Yes.

forcing you to do it.

Some days are slower. So we have a couple college girls that work for us and they work part time. So if it is a slower day, we'll be like, hey, if you want the hours, come in, I'll find something for you to do. If not, you don't have to come in today.

Okay, that's amazing. what do you feel like out of, you mentioned Charm Bar, so you have a Charm Bar as well, correct? Yeah. Okay. So what do you feel like has been your number one service that you offer?

We were getting bookings constantly and our books just filled up for like the next six months.

So do you think it was just a random reel that I can have to locate that reel? Cause now that you say that I'll go locate it. But it's like, why do you feel like that one just popped off?

Okay.

girls doing their little workshop. I think did like the caption was make a ring with your bestie and boy see and I have deep dived on SEO and keywords and I try to always add that into everything that we do. But it was just something about that that went cray cray.

That's amazing. for how, because again, it's a three hour process, you said, right, with the workshops. So how much do you do you mind sharing? Like how much do you charge for that? Because I feel like that's a decent amount of time for them to be like in your space, right? And like taking up that time with their employees. So what do you charge for something like that?

Yeah, so it's a base price, which starts at $85. And that includes two simple ring bands, but you do have to purchase your stone. And they start at $10. But most people purchase a stone that's $30 to $50. And then you can add designs to your ring. So you can get like rope.

or beads around it. have extra silver embellishments that they can add that are called castings like little flowers or leaves or stuff. You can do more detailed ring bands and that increases the cost. And also depending on what you create increases that base price. So a single stone, like one stone ring would be $85 base price. If you want to make a pair of earrings, we have poster dangle. So that's $95 or $100 base price plus the cost of your stone.

So it can get pretty up there in price pretty quick. Most of our customers are spending around $130 to $200 per person.

That's amazing. Well, yeah, and I think that's actually when you say that, it's not that bad though. I mean, you're really like learning a skill, but you're also getting this beautiful piece. You can say, I made this. Like that's always so fun. But really just three hours is a decent amount of time to be sitting somewhere and doing something where like, I feel like that's definitely a great price, I think. I thought it was gonna be more to be honest.

It's affordable, you it's hard with the metal market right now. We don't know.

I was going to say that with silver because I know you're working. It's insane. I know it makes us all want to cry.

It makes me cry. Yeah, a sheet of silver that we used to order for $400 is now over $1,000. It's crazy. I don't know what it means for our business. I don't know what the future holds with silver prices increasing. However, we have a motto that God always takes care of us. Everything always works out for us.

Stop it.

don't know what the future is going to hold. Yeah, it makes us a little bit stressed out, but we're not going to freak out about it. Yeah, we cry a little bit when we place orders, but we're just trying to have a very positive attitude about it and the customer that wants it will pay for it.

And I think too, like I just love it. I can tell like your vibe and your attitude towards it too. It's like, again, it's like, doesn't take away from the fact that it sucks. Okay. We can all say it sucks, right? We can cry, but in the end of the day, like dwelling on it and being like, what is that going to do for us? Right. So it's like, okay, go with the flow. What can we do to also just communicate to customers? Like it's okay to let, feel to let your customer know, cause we were about to raise our prices for permanent jewelry.

the everyday customer probably isn't looking at metal prices. They have no idea. So it's almost trying to twist it too, to be like, this is even more precious because how much more of this metal is now? Like, I don't know if you've been watching the gold prices and the silver prices, but once they understand it, they know you're maybe not jacking up your prices just because you can, then they're like, okay, I get it. And these are even more precious than they were before.

Your jewelry is an investment girl. You're wearing money on your wrist.

Yes. That's why I love this. And I think that people will pay as you increase your prices because it's the experience like we all talk about. It's not just you're going to buy a ring from a shop. It's literally you're making it. And so it's like the time and the memory. And if you bought a ring somewhere, you might remember that something, if something, you know, a special piece. But in the end, you remember creating it way more than you were just to buy a ring online or, you know, go to a store and randomly pick up a ring. Right. It's the experience that people are really, really paying for, to be honest.

Yes. my gosh. And we hound that at our studio. It's not only the experience. get a new appreciation too for jewelry. So honestly, it helps out other small makers because now they have seen the process. They have seen what goes into a workshop. And this is only three hours. You could spend days on a piece of jewelry and have it be so elaborate and immaculate. And so it really gives them a whole new appreciation for the prices that they see now of other artists.

But on top of the experience that they're getting, that is something we don't take lightly in our studio. And we're really, really picky about who we hire because we have such high standards about how we're treating our customers. In the first year of our business, we won an award for being voted Boise's favorite jewelry studio. And that was my husband and I doing all of that work. And we won it again this year. And then we won another one last year. So we have three awards under our belt now.

and it's not something that we take lightly. We treat everybody that walks through our door, whether they buy something from us or not, like they're our best friend that we haven't seen in five years. And we're so excited to invite them in and share with them all of the amazing things that we experience here. We want authentic connection with our people. There has been so many times where we've genuinely connected with the customer that's sitting right in front of us, whether it's in a three hour workshop or

a 20-minute permanent jewelry appointment, I've cried with people. We're living in a time where people really want to feel connected. They want to feel seen. They want to feel understood and heard and genuinely cared about because you don't get that a lot anymore. With customers or customer service, you go into a place, it's not...

really that great anymore, you know? I hear you. It's so funny you say that. I have been seeing a lot about that. I don't know if it's what it is, whether it's been social media, someone posting about that, exactly, about customer service. I'm like, that's so interesting. And I think a lot of people are like blaming the younger generation. But I mean, which could be partly true. I don't know. But I think it's just in general, you know, I think, like you said, everyone's kind of

craving this connection through social media, it's crazy because I feel like social media is there for us to connect, even like someone like you. I I wouldn't know as much as I know if I would have had social media, but at the same time, I think it's taking the place of us actually doing human connection. And we are discounting that now when it's like, so I think people are craving it more and more for sure.

No, absolutely. Social media is so great because it connects you with so many people. I mean, you know, it's how our business got found. But at the same time, really is disconnecting people and people don't know how to communicate anymore. People don't know how to interact face to face. They don't know how to have hard conversations. Really hard because they're used to just texting or doing it behind a screen, you know, whatever. And so, you know, we want to be entertaining when people come into our studio. We want them to relax, make something with their hands.

forget about the world for a while and just genuinely enjoy. It's like self-care in our studio. If we were a spa, it would be the spa where you go into and you just sit and you relax and you get pampered. Yeah, we want to be remarkable and we want to leave them feeling like they just had the best experience of their life and they're to talk about it to everybody and they're going to bring all of their friends back. Because honestly, the best brands, they don't sell to you. They make you want to join the

I know. It's like a cult-like thing, right? Yes. You want to join the cult. What I have to say is like, because it's not so much, think, I remember making this when I first started this podcast. And one of the things I, being in business prior to permanent jewelry and the things I was surprised I talk about all the time with permanent jewelry is how much it is so much about relationships. Any business is about relationships, but permanent jewelry in a service-based thing that we do, it's more important.

than ever. And I think a lot of people are like, I don't like small talk, but it's funny because I think as a lot of it has to do with you have to really like people I feel to really go far in this business and make it something special. But it's funny because I don't love small talk either. I like talking to people, but that's what I think sets and I get this I like had the vibe from you. It's more than just small talk. It's actually being okay to go deep in conversation.

and actually get beyond the small talk and really talk about something specific rather than just, about this weather, which is fine, but it could lead to something bigger, right? That's why you end up crying with your customer, because you're OK to kind of go a step further and ask more deeper questions. I'm not saying like, you know.

Tell me your deepest, secrets.

Exactly. You're not going there, but it's like, you know, you're kind of looking a little bit deeper than just the surface level and letting that conversation flow and feeling like you're meeting a friend. Basically, you're establishing this relationship like it's a friend, you know, and that's what they walk away with. Like, wow, they really kind of they cared. They weren't just making small talk just to make a sale. You know what saying? Like it feels deeper than that.

Exactly. Yeah. Down in my chair, you better be ready to get outside your comfort zone and talk because we're to get there.

Yes. And that's the shit I love, which is why, of course, I created this podcast. You know what mean? I'm like, I do like talking to people and getting to know people. And I think if you just kind of can conjure up that curiosity with people, it's really cool what could happen. I mean, I have learned so much. I don't know about you, but my customers, I've learned so much from them. It's opened my mind to different things because of just simply talking to people. So cool.

You're that weird to me, I know.

And where that can lead. Because I love that you said that because I always say that too. It's like your best friend. I always say it's like someone you're obsessed with. Picture it's like if you're Taylor Swift because I always go that because there's so many Swifties. Picture her walking in the door every time. How would you treat her? Because you never know what the customer, what kind of relationship that can lead to even just for your business, but also just personal. And what that could bring. This connection that you never thought you would have if you didn't treat everyone the way that you're talking about.

And then every time they look down at their wrist and they see their permanent bracelet, they're not only gonna remember, they got it with somebody maybe to mark a new moment or they got it for themselves because they were having a hard day or they love treating themselves. They'll remember that, but they're also always, always going to remember the kind of experience that you gave them. And when somebody asks them, my gosh, where did you get your bracelet? Let me just tell you about the best business ever. So much more than just the experience to.

you know,

help them mark the moment is the experience that they're always going to think about you and love you.

Yes. Oh my gosh. I love that so much. Yes. Because it's like, what does that quote? That it's like, they're not going to remember what you said. They're going to remember how they... Yes, thank you. Okay. And then that is literally what I base a lot of, you know, what I think about and just think about it yourself. You know, it's like, what stores do you like to go into or what interactions or even places you go? One person can say the same thing as another, but it's the way they make you feel and the environment and how they say it and really like the intention behind it. People feel.

Right? So they walk in and like how you're talking about your place as being this oasis of self care. my God. You know what mean? Who doesn't want to go? Everyone lacks self care. Are you kidding?

So it's like going into this place knowing that like, cause I have people come into my shop too. They're just like, we just want to walk around. just love being here. I'm like, that is the best thing you could say to me. Like I want that to be that right? Like where you walk in, you know, you're going to get somebody who's like, my gosh, how are you? We recognize you. know you ask you questions. Cause we remember you from last time and really feel like you're kind of your second home, you know?

get people to let their guard down. know, have them feel welcome. We get that so much in our store too. And it just makes me like happy dance. Like, walk into the art store and they're like, my gosh, it is so cute in here. my gosh. It feels really good in here. Thank you. I pray over it every single day. To our heart and you're walking into God. Welcome.

Yes, I will.

so good. I'm coming to your store. I'm going to book my flight tomorrow. I'm already like, can you teach me silversmithing? Because I've shared this before by making jewelry myself for going on 20 years. I'm going to age myself. But it's like, I have tried silversmithing a few times. like you said, though, there's so many different ways that you can be taught. I do feel like

I maybe wasn't in the right spot either because I do think sometimes, you know, when you, you you might learn something and it's not ready for you right then, but maybe years later, it's like, okay, now this feels right. Like I'm ready for this, right? I just never, it's just me and fire, man. We don't mix. I don't know. just- I'm a pyro. I'm so scared of myself with holding a torch. And I'm like, maybe I have to, maybe I've grown enough where I can revisit this. But I was like, maybe I should, I should visit you and you could teach me, teach me your ways and see if I catch on this time.

Because it sounds like so much fun. I love everything jewelry, right? So that's one thing I've just never really got into with soldering, to be honest. And that's why I love welding, love wire wrapping, all the things, beading. But it's like, yeah, I'm going to come visit you. going to teach me.

I have a love-hate relationship with silversmithing. It's great because it's fun and whatnot, but sometimes it is so temperamental and nothing goes right and you have to just walk away. So it can be really hard in that sense, but it is.

Yeah, right. Okay. Well, I'm glad to hear that it's not just like rainbows and sunshine for you because getting that flux to flow. I'm like, I cannot. I don't know. Maybe I'm just too. It just yeah, didn't like

Yeah, it's, know when I first started, I was making my first custom order of bolo tie actually for my landlord and the solder would not flow. And I was, I spent weeks on it I was like, I don't know what I am doing wrong. And there's like, I had no mentor and the YouTube videos were not helpful. anyways, I ended up figuring it out, but it's so hard because a lot of silversmithing is you have to screw up in order to figure out what went wrong and how you can do it better. I mean, such as life, right?

I was just going to say, I'm like, thank you for saying that because I feel like so many of us and I have the same boat. mean, how many things I've learned and implement and had to learn over the years. But it's like, of course, all of us want to just know and know it good from the beginning and be perfect. But I'm like, even with the laser engraver you're talking about that you guys haven't started yet. So I just started in the last about two months now. I've been using it. And I have to say that the best lessons I've learned is really just me screwing up and really getting frustrated, wanting to throw the thing across the room and then having to troubleshoot and troubleshoot and figuring it out.

But again, it's like, my gosh, like now I know and I'm better than I was two hours ago. So, okay, this is just part of the process, right? Is like getting frustrated and wanting to quit. then you're just going.

Great way to learn, I'm telling you.

Yes, I love it. Okay, real talk for a second. Running a business can feel overwhelming. The content, marketing, social media, decisions, it's a lot. That's exactly why I created Goldilink Society. It's a space where permanent jewelers can get real support, education and tools.

like quarterly photos and video, done-for-you templates, trainings, weekly calls, support group, and access to expert trainings who understand this industry. If you're craving clarity, confidence, and community, Goldilink Society was built for you. You can join us anytime. Go to goldilinksociety.com. I can't wait to get to know you and your business. See you soon. I'm looking to you for inspiration for this. So my own husband, I would love for him to quit his job and just be with Goldilinks.

We always say that's a future goal, but like, how did you guys just do it from the beginning and what's been your experience like working together and not killing each other, you know?

Oh my gosh. Well, it was really hard in the beginning because I am, I am, I don't even know how to explain myself. I overthink that's, I overthink a lot and he is very grounded and very calm and he always has a good head on his shoulders. He's 12 years older than I am. Like no wonder he's had a lot more life experience. I am 26 and he's 38, but

After we decided to open our store and he needed to quit his job, I was very stressed out in the beginning because we had this studio. We were trying to put our 10 month old in daycare. So we were trying to like build this business, create this studio while having our son with us. And it was really hard. It put a lot of strain on our relationship because I overthink so much and I worry and I just get not very nice. Okay. I will admit when I'm wrong. And then the worry of

We're not as busy as I want it to be. I thought we would open the studio. We're literally the only second studio in Boise that has permanent jewelry. Why are we not busier? Why are my reels flopping? And it would stress me out because it's like not only did he quit his job, we didn't have any savings because we spent it starting this business. So that was a little bit stressful.

bit. Yeah.

And I soon after we opened our store, I became a Christian actually, and that really helped. he is Ian, my husband is my rock. He'll always bring me back to God and say, you know, we're always taking care of like, why are you stressing about this? It's not going to change anything. We might as well put our energy and our focus towards something that we can change or just give it to God and lay in His hands and wait that it's going to be taken care of.

It took me three years to actually understand that and accept that advice from him. But it was kind of hard. It was also really hard because the permanent jewelry was like essentially my thing when we first started and then bringing him in and we're like, okay, so how do we navigate? Like, what do I do? What do you do?

That was a learning curve because I was doing all the social media and stuff. I'm more techie than he is, but he's really good at building things. He is the type of person that when he tries something, he's good at it immediately. yeah, that was hard navigating that. But then honestly, it got better when God was the center of our relationship and our business.

And then he also steps back and lets me learn how to lead because he was a lift mechanic, right? At our ski resort, Bogus Basin. And we were always so scared of him because he was so serious. And so like, he could tell you, he could be a boss, right? He could be a leader. And I hadn't had that experience in life yet. So a lot of times in our business, he has me be that and he steps back so that I can learn that. And that's really hard. And sometimes I don't like him for it because I'm like, I don't want to have this hard conversation with somebody. But I'm so thankful because

It's really helped me develop my skills, but it's really good. We balance each other very well. I'm very whimsical. Like we were talking about, you know, I have, I have all these crazy ideas and he's very grounded. He brings me back down. Not to like, he doesn't bring me back down, but he, he's the grounded version, right? We're honestly like the yin and the yang and our employees compliment us on it all of the time. They're like, you guys work so well together.

Exactly. No, I hear you. Yeah.

And it's because we went through that hard time in the beginning of like, okay, what are my strengths? What are your strengths? How can we work together and get her done?

Yes, that's amazing. So and it's like just refreshing to hear that because like, think when people maybe even were to come across your Instagram or, know, here you're going to be at PJX, which we're going to talk about, but here you speak and whatnot. It's like we kind of make up these own stories in our mind of looking at someone else's business and thinking, my God, she opened after three months of starting doing this. It's been rainbows and sunshine from the beginning. Like, you know what I mean? And it's just not realistic. Like, it's just so refreshing to hear that everyone has their, you know, different stages of

evolvement and what that looks like. And there's a of, there's a hustle period. I don't care what anyone says is a hustle period, right? And there is a hard period of learning, which we're always learning, trust me. But like, especially in the beginning, there's so many firsts, right? Like how you guys work together and just, I love that. I know you talked about, you know, making God the center of your business and your relationship, which obviously seemed like a big turning point for you.

But where do you feel along the way? that turning point, I mean, was it the viral reel? Was it like where you felt like things were kind of slower in the beginning and then things started like kind of really gaining momentum?

Yeah. like I said, shortly after we opened our store, I became a Christian. It's literally the craziest story, but we were driving down the street one day and I got this like intense feeling of love and I was like, Whoa, I want to know God. I want to know Jesus out of nowhere. grew up in the new age. Like I was a Reiki master. did energy healing. I felt that. And then I told my husband, I was like, I think we should go to church. It was just like silent in the truck. And I said that then I

I looked at the license plate on the car right next to us and it said, God loves you. And I just started crying. I was like.

Gosh, you can eat yours.

He's best. then it was really slow and that was really hard. And I was like, really like, it was hard for me to come out of the new age. You grow up in one mindset and you grow up thinking one thing and then you have to completely change your beliefs. It was hard at first, but I just kept praying. I just kept praying. said, show me the truth, whatever that may be. I am open to receiving the truth, whatever that is. Please come into my heart, come into my life, change me. The turning point in our business was

When the real went viral, obviously that really helped us. But what really did it was honestly having employees and the stress that comes with that. There was a lot of hard lessons. And I think that was the turning point for me knowing where to relax and just give it to God. Fight. It can choose your battles. mean, even with some hard customers, it's just like...

Yeah.

Having a business and being so passionate about it, it's really hard not to take everything personally. And when you get busy and you grow really, really fast, there's a lot of lessons that come with that. And not everybody is, I wasn't ready for it. mean, God thought I was, right? But having a store and scaling really big, really fast, it's not for everybody. If you don't want to not have a day off, if you can't not take things personally,

don't start a business. It was honestly just the challenges of the busyness of the crappy people that would hurt my feelings of employees that are such a blessing, but really hard managing people is really hard. Having people also communicate your brand and your care through them.

Yes, all of it is really hard. I mean, it's so true. All of it is really hard. But it's like that whole thing is like choosing your hard, right? Like even working a nine to five or something you don't really like is hard. But it's like, so that's why it's like, yes, if you have this like fire in you or this passion for this business, those hard things does not take away from the fact they were hard. But they're just so worth it is how I feel. You know what I mean? And I speak about this a lot, but don't you feel it has grown you as a person more than anything?

So much. I am so different from when I started this business, not only because of God, because of my husband, and just because of all of the lessons of this. I am so, so different. And becoming a mom, okay, that attributes to a lot of it too.

Yes. Well, I think like, I love that you talk about relationship with God. I don't talk about this a lot in the podcast. I don't talk about my beliefs a lot either, just because they're so personal to me. But I have to say, and I just want to say this out loud because you bring it up and I'm just feeling inspired to do it. But I talk a lot about going with my gut and I feel like I've gotten better about that over the years. And that's really, really steered me into where I am now. When I say that, I'm really saying I'm listening to God. That's how I feel.

That's the Holy Spirit convicting you.

Exactly. Like when I say I'm going with my gut, it's like, okay, I'm looking to him to guide me in what my purpose is and what the highest version of me would do. That I'm always keeping that intention. I'm getting chills talking about it, but I'm always keeping that intention. And that's why I think like, that's why I love that your faith is so strong because when you're going through trials like this in your business and in your life,

Coming back to that is what's gonna keep you going and keep you really your mindset on just surrendering, controlling what you can. We're always learning as human beings, I'm not perfect, I make mistakes every day. But like, if I come back to what my purpose is, what I wanna serve, what my intention is, then I can ground myself and be like, okay, I'm not gonna play into the drama, I'm not gonna play into what this customer might've said or this employee, like, you know what I mean? Like we have to get back to what is this for?

You know I mean? And that's God too. That's God. Like, why am I here? Why am I doing this? Right? And I think that's what keeps us going.

Yeah, if I didn't have God, I would have given up and my husband, you know, I give so much credibility to him. But it's like, you know, your best friend and your husband, they can give you advice, but until like you really feel it, you know, sometimes they have to give you that advice over and over and over and over. But, you know, if I didn't have God during this, I probably would have given up. There's been a lot of really, really hard things that have happened in our business.

make me want to quit. And we're very open about our faith on our social media and in our studio. We love talking about God. We love planting seeds and we don't do it in a

pushy way or yeah.

If it comes up, if it comes up, right? There's been a lot of people that I've connected really deeply with over God and it's just been amazing. And we get so many like, thank you for sharing your faith on social media. Thank you for doing what you're doing. It's really important. People want that.

No, I love that. mean, that is something where people, A, they resonate, you know, with it.

And also it's licensed and giving them the ability, knowing they can walk into your space, that they can talk about it. If they feel like maybe they do feel like they have known in their life to talk about their faith in God. Knowing that they have this safe haven really because you made that clear like, this is one of the backbones of our business. It brings me back to, and I talk about this, I shared my miscarriage story on my Instagram and that was really hard for me to share because I've been had many losses. But it's fun. It's not, I shouldn't say it's funny, but it's a beautiful thing.

that because I posted that, do you how many women come in and talk about their miscarriage story? It's like, I'm sure they wouldn't have thought to sit down and share that they're getting this birthstone or this, you know, for their angel baby. But because they know I posted that and then they bring it up and then we talk about it. Because, you know, there might not be people in your life that you feel comfortable or they relate in that way, that they know they could talk to you because you talk about this. So that's a great thing. And just to share like social media, I think we are sometimes scared to share our views, you know what mean?

But I feel like if you share your views and what you're passionate about in a loving way, like how can we go wrong? You know, sharing who we are, you know, and what our business is about.

Yeah. Some people resonate with it, some people won't and that's okay. Everybody has the right to their own opinion, right? And you have the right to not take other people's opinions, you know? And the ones that are going to resonate with what you're sharing are going to love you and become obsessed with you. You don't have room in your life for people that don't want to be okay with you just because you don't agree with their beliefs.

Honestly, it does your business and your brand a favor when you are authentic and honest and share things. Obviously not too much. You don't want to go too political and too personal, it helps you gain insight on your brand. helps your brand become a real person and they want to experience that. They want to see real life, raw version of your brand and who you are.

grateful.

like last thing I'll say about it is like, that's why I say sharing it lovingly because there is a difference. I think like if you share something of your beliefs and say, oh, the people that don't believe are not welcome here. I mean, you're not saying that, right? Even if you were to share like a political view, if you're feeling really passionate about something that's happening in the world, there's a way to share it where you're not isolating this other part that might not feel the same, you know? It's like, we all know we're all welcome here, but just know this is where we stand and what we believe and feel comfortable talking to us about that or, know.

standing alongside us believing this as well. know, thinking there's a difference in how you communicate that.

And it comes to with not being a people pleaser in your business. I will say that was really hard for me in the beginning too, was not being a people pleaser because I totally am. Like I want everybody to be happy and to feel taken care of. And with our offerings and permanent jewelry that came with like, okay, I'm going to try to be for everybody because I don't know, like I don't want to isolate who my ideal customer is. I don't know. want everybody to feel like they can afford this, like they can do this. And so, you know, I offered the plated jewelry before we had the

high quality enamel chains. I offered the plated stuff because I wanted to have a price point for everybody. But it was such an internal war with myself because we were trying to create this brand that was luxe, that was high quality, that was above and beyond. Then we were offering this really cheap plated gross stuff. It wasn't until my first year at PJX and taking classes from Lindy, from Kim, and from Ashley, I was like, what the heck are we doing?

It's okay that we're not for everybody. It's okay that we don't cater to people, you know, that we have to lower our standards basically to meet somebody else's budget. And so we threw it all out. We completely changed our brand. We rebranded completely and we got very clear on who we are and who we serve and what we offer. And it has been so pivotal.

Not only are you aligned with what you, you know, who you are, which feels good, but it's like when, with that whole thing too, is like when you make yourself for everybody, you're really for nobody, right? You're like speaking to nobody. If you're just, you kind of train people how to treat you. So I think too, it's like, you know, even with my own business, we lead with kindness, but you're also not going to take advantage of that either. You know what mean? We have boundaries. So we do have a way in a system how to deal with things to not take advantage of that either, right? So it goes with kind of piggybacks on that. So.

I love that. Yeah. So much of our, you know, creating a sustainable brand, right, is like getting clear on who you want to serve, which I feel like you've done a really a beautiful job of. let's talk about PJX since you mentioned it. So you're going to be teaching. Let's talk about what you're going to be talking about because I can't wait.

Yeah, I'm really excited. A little bit nervous, but I just, I'm really excited. So my class is going to be from hobby to high-end brand, the secret sales psychology hacks behind a magnetic brand. This is for beginners. It's also for people who are in their business already and maybe they've hit a hard place where they don't know how to grow a little bit more. They want to connect with more people. Maybe they're not as busy as they want. They want to perfect their brand. Maybe they're rebranding.

If you're starting out, this is going to be a really great class for you to take so that you can start off on the right foot of how to really dive deep into becoming a magnetic brand and becoming a brand that people want to be obsessed with. And it's not just about numbers and

pricing. It's about the psychology behind connection with people and why they want to buy from you, not from a numbers perspective, but from that feeling perspective, which is really important in permanent jewelry. That standard, the foundation of what permanent jewelry was founded on was luxury, was high quality, and was special moments with the people that you love. And you know, most of us artists, we really do hone in on that. But how can you take it deeper?

How can you create a fanatic experience for your customers that they cannot stop raving about, that they want to come back time and time again?

so much because honestly, this is the backbone. think that some people skip things and they even when I talk about clarity of brand and really like how you kind of restructured things after getting some education, it's like that is the core. That's where we start. If you skip that or you skip how to create this fanatic experience for your customer, you go right to like wanting to make like learn how to make reels or

Yeah, speaking of pricing, it's like you're missing where you need to start. All that stuff's going to follow. Like if you get down to what you're talking about and really master that, that will follow, right? So it's like really getting clarity on that and mindset and perspective and all these things we talk about. That's why I'm so passionate about that because that's what I found my business to is that I was skipping that and I was just looking to like about just the, I don't know, the tangible things, right? I guess you could say.

like with pricing or what to offer or, you know, I don't know, like what looks good on a social media post. But it's like that stuff is kind of secondary.

Yes. And if you don't have the core foundation of the specialness of your brand, what you post and what you do, it can be very cold, I will say. Yes. Like that's how I was in the beginning. I was trying to be lux. And so, you know, my Instagram was very pretty. It was aesthetically pleasing, but it was cold. Yep. You need to do everything with intention. And intention means that every decision is done thoughtfully, with purpose.

and with an eye on the result, is fun, which is letting fun lead the way, which is entertaining. Everything tells a story and everywhere is a place to entertain.

think more we're inundated, of course, with social media, we're constantly being thrown things. People are getting smarter with seeing the fake versus the real, right? Like we can kind of sniff it out, right? Speaking of going with our gut, it's almost just a feeling sometimes. mean, just kind of go through and like look at different social media accounts and kind of see how you feel, right? And it's like, what feeling is it creating? Like I talk about that even going in different stores, going to an anthropology versus going into a Walmart. How do you feel, right? And so how are you getting treated? How are you being spoken to?

What, you know, so that is what keeps people coming back. You know, it's not just like, again, pricing and offering a million things. We want to be a Walmart, right? We want to be something more specialty where it's gonna be more memorable. I don't know if we remember our Walmart trips as much as we remember.

You know, we need to remember the weirdos that created an experience.

Yes, exactly. That's true. That's true.

But you don't have to have like a storefront to create that special experience.

Totally. Well, yeah. mean, if you're listening, if you're just thinking about starting out or you're mobile, which is obviously a lot of most people, I feel like are still mobile doing this. I mean, I have to say, I mean, there's a reason why. I mean, I was mobile for over, well, about two years, I guess, prior to opening my brick and mortar. I think one of the biggest reasons I've been successful is because I grew that already, like being mobile. People coming into my home, doing private parties, doing pop-ups. You know, I did that for two, almost two solid years and grew this really great customer base that

We're so excited to come to my brick and mortar. So, but again, yeah, you don't have to have an actual physical shop to do this for sure. Okay, is there anything else that you want to share before? I feel like we could talk forever, but is there anything else that you'd like to share?

will leave everybody listening with this little thought. What would you attempt to do if you knew that you could not fail? Most people are afraid to answer that question because they are afraid of failure. They're afraid to let themselves down and everybody around them down. But let me tell you, life is too short to live in a tiny box that does not serve a purpose for your dreams and where you want your life to go. Be sporadic. Be daring.

Be bold and confident to go with the life that you dream about. You never know if you're not going to try. God always has your back. Whether you believe in Him or not, He's there. And just go crazy. Just try it. As best you can. Start out right and do it the best you can from the beginning. Don't take shortcuts. I think that was something that really helped our business from the beginning too was like my husband and I always said,

I agree with

We want to go above and beyond from the get go. We want to do this if we're going to do this, if we're going to spend darn money. We're going to do it the best that we can because why wouldn't you?

Yes. Even if something in your life, it's like, it's just funny how things work and they talk about the butterfly effect. Like if this wouldn't happen and this wouldn't have happened. Like I actually love that concept. And because, I mean, even just if you're scared to go forward with something in your business or even start right now or anything that you're kind of fearful of, but just think back to something amazing in your life. Like if you didn't take that leap, like whether you're, you know, married, right? Rather you didn't like just talk to that person that now you're married. You know what I mean? Now you're, now you're together or.

making the decision to have a child or, you I don't know. It's just like, wouldn't it be crazy if you didn't decide to go with that feeling of starting permanent jewelry? Like, where would you be now? You know, I always think of that thing. It's like, what if I decided to like, no, this is one more thing that I'm gonna start. Cause of course me too, my husband was like, my God, one more thing. Are you sure you wanna do this?

Yep, that's the kind of feedback that I got too. And my husband and I, reflect on where we're at in life right now. Like, can you actually believe this? Like, this is only a life that I had dreamt of, you know? And it doesn't look anything like I thought it would, especially for my He probably would have never thought that he would be doing jewelry for a living. Okay, he was a lift mechanic. I thought I was going to be in the health and wellness industry, but I listened to that, that nudge, that pull.

and I went towards it even though I was afraid and I had no idea what I was doing. And look, we've won three awards for our studio, we're booked out, and we're financially free. We get to spend time with our kids and that's what we wanted.

I love it. Yes. And so thinking what's the worst that can happen, it's like, what's the best that can happen? What is the best?

Why do you have be positive? Yes. That could happen. If it's not going the way that you thought, take a step back and reflect. Okay, how can I make this better? What do I need to do to invest in myself more? What do I need to do different to make this better? Sometimes it's not your path, but you tried it and you gave it your best and it could lead you to other things.

I love that. I mean, that's what I always say is like, just like try, try, try, because I have to say there was a lot of things I did prior to where I'm at now. A lot of things. It sounds like you did as well. You were like, oh, it was a serial. Like, I'm going to try this. I'm going to try that. And that is why you are where you are though at 26 or whatever you said. Because, and that's young, right? It's like, it's like, because I think that you, from what I see, you know, you talking, the thoughts have been coming through my head is like, you have not been scared to just.

I'm going to try this business. I'm going to try this business and see what you like because even if it doesn't pan out how you think, it is not a failure. It's not. It's just redirection, right? Rejection is redirection. It's like, okay, what did I like about this? What did I not? Okay, this wasn't my path. Let's see what's next.

Because you're always going to pick up skills. I started nine different businesses before we started our permanent jewelry. I was 23 and I started nine different businesses and they all taught me things that I have used in this business. was like, everything was a stepping stone and permanent jewelry might be a stepping stone. I'm not going to say it's for everybody because if I were to thought that any of those nine businesses were for me, I tried and I tried and I gave it my all. And then I was redirected. It'll teach you something. You're going to gain so many skills.

And confidence too, knowing that you're going to be okay. Like if something doesn't work out, know, it's all confidence is not just born from you thinking about it. It's born from doing. So it's a fact that you continue to keep doing things and restarting and restarting. It's just knowing that like, okay, well, I tried this again. This is my third try. It didn't work out, but I survived the last two. So let's keep going, right? Like.

fail fast because obviously if you would also took your time and dwelled on the failures and you would be again way older than you are now maybe in the position you are now but you failed fast and you just kept going you know so what has do you mind sharing what has been your best month at the brick and mortar do you mind sharing numbers at all let's

HURT Y'ALL

Gosh, think our best month, it was probably like 60 grand.

That's amazing. That's amazing. Congratulations. That's amazing. But really, it's like in the end, the fact that you guys have this, like you said, this freedom and you're able to work together on this is so special. And to show your children as well in this legacy is just like, it's so amazing. So thank you so much for spending the time today with us. I can't wait to give you a hug in person at PJX. I'm so excited. Yay. And then I will be showing up at your shop and forcing you to teach me silversmithing probably in the near future.

What a big event that month.

All the beautiful things with us.

Okay, where can we find you if we want to learn more about you? Give us all the things, your social media, website, whatever you want to share.

Yeah. So our Silver Instagram is slvr72 and that's where you can find us. I really don't post on my personal one at all. I'm just, my life is my business. Right. But you can also find me on Facebook and my name is Heather Mangone. So you can find me there. Our website is silver72boisey.com. Check it out. I am redoing our website and I'm really excited about it. Hopefully it'll be done here soon so you can see the new fresh website.

Love it. Awesome.

Find me a PJX, come take my class, come at least say hi. I'd love to meet you guys and help you through your journey. Swain, you don't have to.

love it. I learned the hard way. Exactly. I know, right? Pay it forward. I totally am with you. Well, thank you so much for your time and we'll see you at PJX. Thanks. Bye. Well, how do you feel? I hope you found value in today's episode and you walk away feeling inspired.

I would love to hear from you. Let's link up. You can find me on Instagram at Goldilink Society. You can find out more about our permanent jewelry membership at goldilinksociety.com, our handmade permanent jewelry supplies of connectors, chain and more at goldilinksupplies.com. Okay, I will see you next time. Have a golden day.