While there is wider consumer interest in health and nutrition on the back of the COVID-19 pandemic, shifting behaviour means particular markets, products and brands are doing well—but not all companies are in the same position, especially as we see consumers going back to brands that are familiar to them. Charlotte Bastiaanse, associate editor at Vitafoods Insights, and James Tonkin, founder and president of Healthy Brand Builders, discuss CPG brand survival. In this deep-dive podcast, we cover economic impact to established versus emerging brands, the state of industry investment, reforming business structure and models to come out on the other side in good standing, and the future of in-store and online retail.