When Stephen Cleeve, a seasoned National League Chairman, discovers that the streaming revenues are weighted unfairly, he must battle against the wrong intentions and lack of accountability to secure a fairer outcome for his club.

"The road to hell is paved with good intentions. And this [Streaming rights] is a classic example, really, of the road to hell being paved with the wrong intentions" - Stephen Cleeve

Stephen Cleeve is the Chairman of Kings Lynn Town FC and a Chelsea fan. He runs the 'I Bought a Football Club podcast' and writes articles on the business of sports.

Stephen Cleeve is a savvy businessman who had recently learned a hard lesson about the business of sport. Despite spending a lot of money, he was relegated from the National League and found that the way the streaming revenue model was being split was unfair. As a result, he had to learn the importance of how you spend your money and how decisions are made in football. Despite suffering a few losses, Stephen found a way to use his knowledge of the sport to his advantage and stayed in the game.

In this episode, you will learn the following:

1. What is the issue with the non-league streaming rights and how have they been carved up?

2. Who is to blame when teams don't achieve success?

3. How will Jude Bellingham's decision to sign with a club determine his future success?

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Resources:

In the area, why not call in and watch a Kings Lynn FC match? - https://kingslynntownfc.ktckts.com/

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