The Embracing the Future podcast is part of ASA’s Embracing the Future initiative and focuses on real-world applied AI in wholesale distribution. This episode is a practical conversation with Brian Hopkins, COO of Distribution Strategy Group, about what actually works when distributors start using AI: daily habits and repeatable skills, where companies get value versus where they stall, the data and ownership required to move past pilots, common first-use mistakes, and the first move a distributor should make on Monday morning.