After surveying 1147 online shoppers, here's why people are shopping on walmart.com versus Amazon.

• Price is a big factor for shoppers, it's the main reason for choosing Wal-Mart over Costco, Best-Buy etc.
• Pick up connivence of being able to pick up today is something customers go to Wal-Mart for, versus Amazon.
• Wal-Mart as a portion of online sales have doubled, and they have 400M online visitors a month.
• Only 9% of shoppers care who the seller is.
• Customers are very discount driven, Roll Back is the biggest driver of sales.
• Customer search on walmart.com is very brand driven, the first thing customers interact with is the search bar
• The impact of shipping for customers, and being able to deliver customer products in under two days.

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