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Leveraging CRMs to Increase ROI with Mary Cate Spires
Episode 6916th August 2023 • Welcome To Eloma • Kiley Peters
00:00:00 00:36:02

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"Trust your gut. Most of those anxious feelings are coming from a place of intuition." says Mary Cate Spires, leading expert in using data and research to improve marketing ROI and co-founder of Harley James Consulting, a HubSpot inbound marketing agency.

In this episode, Mary Cate shares her insights on leveraging CRMs to increase ROI and discusses the importance of finding the right CRM for your business. She also emphasizes the value of inbound marketing and dispels some common myths associated with it. Mary Cate provides practical advice for entrepreneurs on managing their CRM effectively and highlights the low-hanging fruit opportunities for driving ROI. 

Mary Cate's journey has included challenges and mistakes in the world of digital marketing and she offers valuable advice on trusting your gut and listening to your intuition. If you're looking to optimize your CRM and improve your marketing strategies, this episode is a must-listen!

Key Takeaways:

  • Finding the right CRM and implementing it properly is worth the time and investment.
  • Inbound marketing is about educating and helping your audience, not just talking at them.
  • Conversion rates and cost per acquisition are important KPIs to track in order to measure marketing success.
  • When starting with a CRM, consider industry-specific options and determine if you need a fully customizable solution or an out-of-the-box one.


  • "It is absolutely worth it to take the time to find the right CRM and to hire help to implement it properly." (01:22 | Kylie Peters)
  • "If you really utilize a CRM in all of the right ways, like you really invest in it, they're all kind of cult-like." (01:54 | Kylie Peters)
  • "You really can't do good marketing if you don't know what's converting into your sales qualified leads and your customers." (09:05 | Mary Cate Spires)
  • "Conversion rates are huge. And I really like cost per acquisition, too, versus looking at ROI." (10:02 | Mary Cate Spires)
  • "I just want to empower people to know just enough to be dangerous and ask the right questions." (30:08 | Mary Cate Spires)

#CRM #CRMsoftware #marketingroi #inboundmarketing

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Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. She has worked with dozens of prominent brands from all over the United States including SmartBug Media, HubSpot, and The Arbor Company to drive leads, ROI, and customers through digital marketing efforts. With a degree from the University of South Carolina in public relations and over ten years of digital marketing experience, she is widely regarded by marketing executives to influence marketing strategy and achieve results. Her insights have been featured on ABC News and in noteworthy publications and podcasts like Chief Marketer, HubSpot, and Maiden Voyage. Mary Cate helps leaders build a strong customer base to experience high returns on investment. Her unique approach dives deep into data and research to help businesses make marketing decisions work smarter not harder.

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