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Are you struggling to make an impact on LinkedIn? Wondering how to navigate the ever-changing algorithm and increase engagement? In this episode of Women in B2B Marketing, host Jane Serra sits down with Mandy McEwen, THE LinkedIn guru, to uncover the most valuable lesson for success on the platform.

So, what's the secret? It's all about personal branding. Mandy shares her insights on how companies can leverage their employees' personal brands to grow their online presence. She reveals the biggest changes on LinkedIn, including the shift towards valuing human connections over company pages. Mandy also provides practical tips on content creation, engagement strategies, and the power of commenting.

Mandy walks us through:

• The importance of personal branding on LinkedIn
• Changes in LinkedIn's algorithm and engagement strategies
• Hashtags, Keywords, and SEO on LinkedIn
• The power of a good comment
• How to leverage AI tools - she shares a great (free) one!
• New LinkedIn tools for B2B prospecting
• Why companies cannot neglect to leverage People and Relationships on LinkedIn
• Building a genuine community on LinkedIn

If you're ready to take your LinkedIn game to the next level, this episode is a must-listen. Get ready to build a genuine community, provide authentic value, and transform your LinkedIn presence.

Key Links:

Guest: Mandy McEwen - https://www.linkedin.com/in/mandymcewen/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Mod Girl Marketing/ Luminetics - https://www.luminetics.io/

Richard van der Blom (LinkedIn algorithm guru) - https://www.linkedin.com/in/richardvanderblom/