There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond what’s on the page.

Katherine says: “Look beyond on-page optimizations and traditional KPIs.”

Why is this important?

“Lately, the search engine results page has been crazy, which is likely in an attempt to tackle AI-generated content.

Google has made so many changes to the SERP in the past year. We are seeing a boost in user-generated and crowdsourced content, and many SEOs have complained about Reddit pages outranking blog pages and TikTok and YouTube videos appearing for certain keywords.