This is Part 1, the combined episode with be listed as a bonus :) Coming Soon
Speak their language
It’s relatively rare to have a designer who can speak or is even interested in speaking both design and data… To be able to say, I did an A B test, and that means it equals another $333,000. That's a really powerful and really exciting thing that a designer is able to say.
— Ritesh Gupta, Founder / Volunteer / Lover of Techno, Streetwear, and Greyhounds
Ritesh is a Wieden+Kennedy alum, a former director at 2 Shark Tank companies, and specializes in product design, product management, branding, and growth analytics for mission-driven companies.
And before that, Ritesh has worked with and for Sagmeister & Walsh, Cooper Hewitt, Disney, and Hungry Harvest. Currently, he’s the Senior Director of New Product Ventures at Gannett/USA Today.
We’ll get into some of that, but I want to focus on his support and championing of the shift in Design, to include more advocacy, accountability, and access. Ritesh has been helping change the landscape with his volunteer work for Where Are The Black Designers? -a nonprofit design advocacy organization.. and with his upcoming venture as Founder of Useful School, A useful, fun, affordable, 10-week product design virtual program catered to the people who needed it. Ushering in more diversity, autonomy, and practicality into the profession.
A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that explore and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.