Can you effectively create content without being connected to the product and customer? In this episode, I talked with Rish Bhandari, CEO at Content Beta, on the differences (and similarities) between content and product marketing. In our discussion, we cover: why product marketers can create powerful content, instances where it makes sense for content and product marketing to be on the same team, and why "T-Shaped" marketers are often the most successful

To hear more from Rish, you can hear him as the host of the Product Marketing Show, produced by Content Beta.