Ahhhh, Drink. We all love it. But not all drinks are made equally and today's guest is part of a team who have produced a world class no alcohol beer.

As a fanboy, I was delighted I got some time with Felix von Hurter, Co-Founder of No Alcohol drinks guru's Freestar Drinks (https://freestar.co).

As always, we cram in loads including:-

• Facebook advertising
• The need for hospitality’s return
• Starting in flavours and fragrance
• Sipsmith
• The rise and rise of Gin
• Lame and Soda
• The de-alcoholising process
• Having a positive impact on the planet
• Liquid engineering
• What it takes to pioneer a product
• Winning a world beer award
• Occasions for generations
• The emergence of the Alcohol free category
• Lo & No perceptions
• Sunk cost fallacy
• Palate fatigue
• The future
• The now

It's a cracking chat and Felix and his Co-founders level of tenacity is to be applauded but it is most certainly worth it. They have produced a world class product.

Enjoy.