WARNING: This might completely change how you think about email marketing.

If you’ve ever stared at a blank screen thinking, What the hell do I even write? This is your wake-up call.

This isn’t another fluffy post about “providing value.” It’s the real, raw, sweaty-palmed guide to starting email marketing when you have no idea what you’re doing.

No buzzwords. No jargon. Just honest advice from someone who’s been where you are, overthinking every word, and scared to hit send.

Your first email doesn’t need to be perfect. It just needs to exist.

What happens next? Confidence. Sales. Momentum.

Let’s get into it.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

00:01.84

Kennedy Kennedy

If you're looking to get started with email marketing properly, well, you've probably seen the top marketers in the world like Alex Homozi, Amy Porterfield, Ryan Dice, Natalie Ellis, all those people all saying how their email list is where they make most of their sales. And yeah, typing words and clicking buttons really sounds very simple. But when you start to sit down and try to do it,

00:23.95

Kennedy Kennedy

you're lot of issues. Maybe you're worried about what to say in your emails, how to write a good email that's not boring. Do emails even work now while we get so many of them that we just ignore?

00:36.99

Kennedy Kennedy

And how long is it going to take you to make sales? I'm going to show you how to send really good emails really quickly, even if you think you're a shitty writer or if you think you've got absolutely fuck all to say, that's interesting.

00:50.15

Kennedy Kennedy

That's what we're going to do in today's show.

01:20.20

Kennedy Kennedy

So you want to do some really good email marketing. Awesome. One of the things you have to remember about this this email marketing thing is that email marketing is marketing. It's a type of marketing.

01:30.69

Kennedy Kennedy

And when you look back at how most marketing works, it's about repetition. Like, it's very, very, very rare that any of us... has ever seen an ad for something and gone straight away and just bought the thing. Like we just bought a bunch of new pans for for the kitchen, right? And these really cool pans. But I must have been seeing the ads for these pans for maybe 18 months now.

01:56.17

Kennedy Kennedy

So that took a while. Now, they were fairly expensive pans or in the hundreds of of dollars price range. So they weren't super cheap. But also, there are much more expensive pans.

02:08.74

Kennedy Kennedy

But I had to see the ad over and over again. Take a great example of one of the advertising giants of the world. Red Bull. Red Bull, all they do every single time they run an ad is they find a brand new way of dressing up the message Red Bull gives you wings with a new story, a new plot, a new little thing that's happening in their very distinctive looking ads. Basically their job when they're creating new ads is to find new ways

02:41.15

Kennedy Kennedy

of dressing up the story that Red Bull gives you wings. Obviously, this episode is not sponsored. It could be. it could be. Hint, hint, hello.

02:51.65

Kennedy Kennedy

But let's let's really look at what we have to do in email marketing. one of the things we have to do is remember that we should be repeating the things that we say in our emails.

03:03.31

Kennedy Kennedy

Not every single thing, but the core message. Like Red Bull changes its ads, but the core message that Red Bull gives you wings doesn't change. It always ends up leading to that point.

03:15.61

Kennedy Kennedy

It's the same for your message. So if you're a person who helps people with back pain, everything you do is about dressing up this idea of we can fix your back pain in a brand new way. You've to dress it up in a brand new way.

03:31.81

Kennedy Kennedy

And one of the things I love most about email, apart from the fact that it gives you lots of sales, it, um like, you know Red Bull gives you wings, email gives you sales, right? It's one of the things that I love about email is that compared to social media,

03:46.78

Kennedy Kennedy

no one actually can see how many subscribers you've got. They don't know, oh, well, you've got X number of followers. They don't know that. So when someone receives an email, it feels like a one-to-one communication, even though we all know it's not.

04:02.96

Kennedy Kennedy

But it also has that idea of being in isolation. They don't know how many other people. So there's no sort of social proof element around your credibility to do with your list size.

04:13.51

Kennedy Kennedy

The other thing that email doesn't have, which means you can just sort of get started and not feel too too worried about it, is that people don't see how many others saw your post or how people liked it or how many views. is that like None of that stuff happens with email.

04:30.16

Kennedy Kennedy

So from the get-go, you already are not on the back foot of people going, just saw this post that only had three likes on it, or the person only has this many followers or this many subscribers. It doesn't have any of those things.

04:41.07

Kennedy Kennedy

It has the ability for you to show up as an authority, without being on the back foot. And that brings me at this discussion of are you an authority? Well, if you have something to say, if you have something that is is new, is interesting and valuable to somebody, then yes, you have something to say.

05:02.09

Kennedy Kennedy

And It sort of reminds me of, there was there was a con artist, right? Frank Abagnale. He made a ah movie about him called Catch Me If You Can. And one of the things he did, and one of his scams that he ran, Naughty Man, was he pretended to be a college professor.

05:20.37

Kennedy Kennedy

And all he did in order to be this college professor was he read one page ahead of the people in the class, of his students. That, and I mean, I'm not saying any of us should be con men or con women, and I'm not saying any of us should be as misleading as that.

05:37.34

Kennedy Kennedy

But what it proves to you is that people will still get value eve if they are just receiving the information that's on the next page of the virtual textbook. Because on the next page, a page they've not turned to is information they have not learned yet.

05:52.88

Kennedy Kennedy

And that means it is valuable. All right. So the good news is when you are sending these emails, If you send an email today and you haven't done it for a while, or you haven't done it properly for a while, or maybe you've not done it for ages, or maybe you've never done it before.

06:07.76

Kennedy Kennedy

The good news is today is the worst you're ever going to be, right? You're only ever going to get better. Today is the worst at this you're ever going to be. So the sooner you start, the better, right?

06:20.22

Kennedy Kennedy

One of the questions I often ask myself is what will two years from now me thank me for. So a great example of that is here right now, I'm making YouTube videos and look at my views, like they're really low.

06:38.36

Kennedy Kennedy

And I'm like, oh my God, people can see that I don't have a gazillion views and I don't have all these comments, I don't have this community. But I know that in two years' time, if I commit to this, if I commit to continuing to show up, same with email, if I continue to make 1% difference and improvement in each of the videos that I make, same with email, then in two years' time,

07:01.99

Kennedy Kennedy

I'll be so grateful that I started on this journey. Like think about all the things that you wish you'd started two years ago because you'd be so much further on. If you'd started sending emails and writing emails, do you not think you would be a better email writer now and be making more sales from email now than you are?

07:22.19

Kennedy Kennedy

Yes, you would. Okay? So before I get onto this next piece, I wanna share with you that I've got this whole framework for the way that I send emails, right? I call it the fast and forever framework. I use it to send emails that make sales not just immediately, but also that they keep making sales over and over again in years to come.

07:43.91

Kennedy Kennedy

And if you wanna download that whole framework, go to emailmarketingheroes.com slash fast. So I want you to imagine for a second that you wanted to learn to play the guitar, just as I did when I was 13 years old. i was I was in the first year of my high school, it's called year nine, and I decided i wanted to do something cool to get the attention of some of the ladies, some of the girls I was going to school with.

08:12.06

Kennedy Kennedy

So I'm 13, trying to figure myself out, and i figured one of the only ways of being cool is to be a bit like Brian Adams and learn to play the guitar and sing. So I booked in, my parents very luckily scraped together because we didn't have much money as kids growing up.

08:27.14

Kennedy Kennedy

And they scraped together enough money to buy me a series of guitar lessons. I think it was like 10 lessons, like starter lessons. And I was so excited. We went to the local music shop and we rented and hired we hired a an acoustic guitar. It was tiny because I was like a really small kid.

08:45.32

Kennedy Kennedy

I was like all spindly and and small. ah small um i looked I looked pretty undernourished. I wasn't undernourished, but I looked right. I found it very difficult like to put any weight on. I was very skinny little lad. And so I went along and I had this tiny little guitar.

08:58.79

Kennedy Kennedy

And it was like it was like the same size as me. It was kind of funny. And so I went along to my very first music, private music class. And i I got out of my media class to go to my private music class. So off I went this little, what I call a practice room, a little little private tutorial room. And I go in and and sat there. He's the coolest dude I've ever seen in my bloody life. This guy's fucking just so cool. He's got long hair. He's got this cool acoustic guitar.

09:25.56

Kennedy Kennedy

And as I walk in, he's like... like doing all this cool stuff and I'm like man it's going to be a great lesson because by the end of it I'm going doing that you guess where this is going right so I sit down he's like hey it's nice to meet you okay here's how you hold the guitar this is what a fret is this is what you do here's a plectrum and I was like that's a weird word ah and I start and we're about to learn to play the guitar I'm about to we're about to do this And for the next five weeks, I learned how to play Twinkle Twinkle Little Fucking Star on one string on this guitar.

10:10.45

Kennedy Kennedy

And after those weeks, I decided that Twinkle Twinkle Little Star wasn't going to be a way to win over the girls. So I hung up my guitar and I've never touched the guitar since.

10:22.71

Kennedy Kennedy

this the thing. Like, what we don't want to be doing when we are learning any skill is we want to make sure that we realize that you don't want your first gig When you've just learned to do this thing, if you're learning play the guitar, you don't want your first gig to be at Madison Square Gardens or the Royal Albert Hall.

10:43.40

Kennedy Kennedy

That's not the right place. What you want when you're first learning to play the guitar, even ah hopefully you've gone a bit beyond Twinkle Twinkle Little Star on one string, the bottom string, by the way, whatever that's called.

10:54.72

Kennedy Kennedy

remember what it's called. Somebody will be shouting at the screen. Let know in the comments what are they call. can't remember the name of the... Different strings on the bottom one, anyway. We're playing on that. always was it the top one? No, I think it was the bottom one. Can't remember.

11:05.16

Kennedy Kennedy

um Long time ago. And one of the things you don't want to do is you're you don't want play in these massive venues. You want the first venue that you play when you actually can play some chords and some stuff like that.

11:16.38

Kennedy Kennedy

You want the first gig you play to be in some back room of some dirty old stinking pub. That's what you want. And it's the same with your emails.

11:27.10

Kennedy Kennedy

Don't expect that when you first send emails that you're going to be playing massive rock songs, you might start off with Twinkle Twinkle Little Star. Not so cool, but the good news is there are less people there.

11:41.19

Kennedy Kennedy

Right. When you first start sending emails, that's the smallest your list ever going to be. Whether you've collected some contacts and you've not been in touch with them yet or you're about to start building that list.

11:51.76

Kennedy Kennedy

We all get our first subscriber in every new business I have started. We got our first email subscriber. It's a very exciting time. What we want to realize, though, is that we are in the shitty back room of a pub.

12:07.12

Kennedy Kennedy

right And the good news is that's where we get to be the worst. We're never going to be in that situation again. So kind of embrace it and be like, cool, let's see how this goes.

12:18.13

Kennedy Kennedy

Because the pressure's not on. You're not walking out on stage to tens of thousands of people who've paid a lot of money, who've got therefore high expectations, and your income is not reliant on that moment.

12:32.35

Kennedy Kennedy

The rest of your career and life is not reliant on that moment. Instead, you get to be bad. Stand-up comedians. When we stand-up comedians, when I was doing like comedy and stuff, one of the things that we used to always talk about was to begin with,

12:50.26

Kennedy Kennedy

because other comedians and other performers used to come to me for for advice. They said, the first thing gotta is find a place to be bad. That was a piece of advice that was was was bestowed to me by another comedian.

13:01.27

Kennedy Kennedy

And they said, you've got to find a place to be bad. You don't want to be on The Tonight Show or some big, huge ah late like late night show or television show or some huge stage trying out new jokes.

13:15.80

Kennedy Kennedy

By the time the jokes get onto those places, they they've been tested out in in underground basement and loft comedy clubs. That's what happens. So that's what I want you to do with your email marketing.

13:28.47

Kennedy Kennedy

I want you to start now while your list is as small as it's ever going to be and send the emails, get the reps in, right? Because sending bad emails, like bad emails that you've actually sent,

13:44.47

Kennedy Kennedy

will get you more reward than incomplete emails that you don't send. i mean, most of us have got a Google Drive somewhere, which is like an elephant's graveyard of half-completed email templates that we've tried and started but never sent.

13:59.21

Kennedy Kennedy

Those emails can never make a sale. Those emails can never make a sale, man, right? So I want you to just send some emails because every time you send, you're going to learn something.

14:11.79

Kennedy Kennedy

Every time we put marketing out, our job is to learn something. It's not to make sales. That's a big thing that a lot of amateurs don't really understand. And people who are looking for get rich quick schemes are never going to understand. They want to send an email and instantly have riches drop at their door. Yeah, we all want that.

14:31.37

Kennedy Kennedy

But that's not realistic. Like, I also want to push a button on my computer and have cash fly out of out of the the top of it. That's not going to happen. What we do do in email marketing and all marketing is we send stuff out and we get information back.

14:48.23

Kennedy Kennedy

Some of that information might be a number of sales, an amount of money made, but that also is only information because what we do then is we take that information and we tweak the next email we send, we tweak the next piece of marketing we send out, and we see if we can improve the number.

15:06.72

Kennedy Kennedy

We can see if we can get better information back. OK, so that's what I want you to do. I want you to start thinking about sending these emails. So how do you actually do it? OK, here's some here's some tricks of the trade. The first thing is what most people do when they go to send an email is they go from having a conversation like you and I, like ah like having a coffee or ah or a beer with a friend.

15:30.24

Kennedy Kennedy

And they'll be like, yeah, I'm really excited about this thing. It's really cool. going to be doing this thing. It's going be brilliant. I help people too to fix their back pain because they usually are completely fucked with their backs. They've got all this tension and it sucks.

15:43.04

Kennedy Kennedy

And then they sit down to write an email. And when they sit down to write an email, it's as if they do the written version of the telephone voice. I don't know if you have this in your family, but my mum...

15:54.04

Kennedy Kennedy

would talk to me like this. And then when the telephone rang, when used to have like an old corded phone, like in the kitchen at our at our house as we grew up, with me me and my sister, we'd all run, oh, the phone's ringing, someone get the phone, before mobile phones and stuff, right?

16:06.67

Kennedy Kennedy

We used to run over um and my mom would go from like, yeah, kids, sit down, shut up, to hello? Like, who's that? Who is this person answering the phone? Well, people do the same thing with their emails.

16:21.48

Kennedy Kennedy

they so They write in a professional way. The problem is, professional is code for soulless, untrustworthy, sterile.

16:32.25

Kennedy Kennedy

we don't want we We can't do business, and we can't buy from people if they're being soulless and sterile. We can only really engage with people...

16:44.87

Kennedy Kennedy

If we trust them and we get to know the real person behind it, we understand their personality. That's the only way to do this. So when you write, I just want you to write how you speak.

17:01.07

Kennedy Kennedy

Write as you speak, type as you talk. And one of the other reasons to do that is because when people read anything, whether it's in a book or your emails, we all as human beings do a thing called sub-vocalization. That is, we hear the words in our heads.

17:16.73

Kennedy Kennedy

So if someone hear reads your words and they hear your words in their head, And it sounds like a real person talking to them. The level of trust, the level of rapport, the level of desire to spend more time with you and potentially spend money with you goes up. It leaps up.

17:34.12

Kennedy Kennedy

So make sure we do that. Don't have the written equivalent to the telephone voice. A great way of understanding what this would look like, and you don't have to send these ah as this way, but what you can do is if you've got a recording of you talking, of you giving a speech, of you, it must just be you. so maybe you've got a podcast or a YouTube video, or maybe you gave a presentation somewhere and it's just you talking for 30 minutes or more, 30 60 minutes is ideal go and grab the transcript of what you said, right?

18:06.95

Kennedy Kennedy

And then pop that into ChatGPT or Claude or one of the AIs and ask it to write an email about X topic mimicking the tone of voice and the way that you speak from the sample that you've just given it.

18:23.01

Kennedy Kennedy

If you do that, you will then start to say, oh my God, this doesn't any no longer this no longer looks stuffy and professional, right?

18:33.38

Kennedy Kennedy

And like corporate, but instead it feels like someone is writing to them. You'll see the patterns, right? And you'll only see the patterns because ChatGPT or the AI has identified them and shown them in front of you. Will it be perfect? No, there'll be some turns of phrases, some stuff in there, which will be like, I would never say that.

18:53.04

Kennedy Kennedy

That's fine. Look beyond that. One of my favorite techniques that I've ever used, and it's the way that I got good at writing as if it's writing to one person, is to literally imagine that I'm writing to a single person.

19:06.92

Kennedy Kennedy

So write an email as if it is a private email, where you're literally giving that piece of advice or making that recommendation to somebody you would like text, like a friend or something, right?

19:20.26

Kennedy Kennedy

And the way you do this is you pick a friend. So in my mind, when I was first learning this, one of my best friends that lived right across the street from me as I grew up in our house as a family was a guy called Brian.

19:32.11

Kennedy Kennedy

The only thing remember about Brian is one, as soon as we moved into that house, he came and knocked on the door and said, hey, I think you've got a son. Will come and play? We're the same age, right?

19:42.57

Kennedy Kennedy

um And that his birthday is on Christmas Eve, right? That's the only two things. That's the two main things I've said about Brian. i mean, we go out for dinner still very, very regularly. So this what we're going to do is we're going to imagine, okay, I'm going to write this email to Brian. So think about who your Brian is.

19:59.38

Kennedy Kennedy

Write that person's name and be like, hey, Brian. Hey, first name. Hi, however you would address them. I would just go, Brian, mate, bro, whatever whatever your greeting is, right?

20:10.80

Kennedy Kennedy

And then write the email that you would write to them if you were recommending what it is that you do. So but in this case, I might go, so rather than going, dear Brian, I have a recommendation that if you want to amplify your business to to get more blah, blah, blah, blah.

20:29.08

Kennedy Kennedy

too it it It doesn't sound very good. It doesn't sound very colloquial. It doesn't sound very warm. It sounds very sterile. Whereas I actually imagine I'm sending an email just to my friend Brian.

20:39.84

Kennedy Kennedy

I'll probably write something like, mate, I know you're trying to build your business right now. If you've got an email list of people who've inquired, you could defo be emailing them a few times a week.

20:50.28

Kennedy Kennedy

Like, how cool is that? Then all you're going to do, once you've written as if it's personal, you then go back, because you're not like, sending this live. You don't, like, people don't receive your emails as you're typing them. Remember, you can go back and have a quick extra look at them.

21:04.67

Kennedy Kennedy

Because then what we're to do is we're going to go back and clean it up so it's not not too specific to Brian. So I'd said, hey, how's your mom and your and your two brothers, ah probably would have taken that out. OK, the next thing I want you to try is I want you to try different lengths of email.

21:18.81

Kennedy Kennedy

So one day, try a short email. Then I want you to try an extra short email. Then a long email. Then an extra long email. And what you can do in these with these different lengths of email is they're going to give you the permission to see emails in different ways. like Not all emails have to be really long. Not all emails have to be super short.

21:37.04

Kennedy Kennedy

They can be a variety. And it's that variety that keeps your audience interested because they're not quite sure what is going to happen when they open that email. The thing that stops you to open your emails is if they can predict what's going to be inside of your email.

21:51.56

Kennedy Kennedy

If you are predictable, you are ignorable. If you are predictable, you're ignorable. Case in point, there are some people you know when their email lands in your inbox, you just see their first name or you see their name on that left-hand side and you know that their emails are always really long. They're high value,

22:11.12

Kennedy Kennedy

They've got lots of content in them. You're going to find lots of value in them if you can make the time to read them. And that means sometimes those emails go unread because you didn't decide that now is a good time to read that email because it's going to be a dedication.

22:30.13

Kennedy Kennedy

Whereas when you receive emails from me, for example, you never know. is it going to be super short with a quick tip? Is it going to be super short with a link to a video? Is it going to be really long and detailed with a whole lesson in it? You don't know.

22:43.38

Kennedy Kennedy

And one of the reasons you have to open that email is to find out. i want to do the same thing. I want you to test those different lengths. Okay? And one of the best things to write in these emails to test these different lengths and to actually gel with your subscribers is tell them stories about the small things that are happening in your life. Not just the big achievements, right?

23:06.08

Kennedy Kennedy

Not just, hey, I was speaking on stage with Ali Abdel and hey, I shared the stage with Ryan Dyes and we made this amount of money and all the big and spot the big the big stuff. Or we nearly lost the business three different times because of this thing and this accountant was a dickhead. And All those things are big stories and they have a purpose and they're inspiring stories and they might be credibility stories, but actually they're not good for everyday use.

23:29.83

Kennedy Kennedy

The kind of stories I'm talking about really to put in your emails are the everyday stories that make you relatable so that people trust you. So right now, in case it's not obvious because of what I'm wearing, I'm making this video for you during a heat wave in the UK.

23:45.26

Kennedy Kennedy

And it is fucking boiling. And because in the UK, our houses don't tend to have AC, there's no air conditioning. So I have like ah a fan blowing over here, but it was making a noise, I've had to turn off.

23:55.78

Kennedy Kennedy

So I'm here recording this video for you during this heat wave. And I don't even know how hot it is, it's a ridiculous temperature. And that's why there's beads of sweat dropp dropping off my face That's kind of a story, right? That is a story.

24:06.93

Kennedy Kennedy

That tells you something relatable. Oh, I remember a time when I was stuck in a place I was really too hot. It's not inspiring, but it's relatable. And what ah the point of these stories is that you become a person who's very human, who goes through the same micro day-to-day struggles that they go through. Oh, my cat puked on the stairs. OK, he's got a cat, and it puked on the stairs.

24:30.41

Kennedy Kennedy

OK, right? or um Or it's too hot. and We've got no AC. ah The other day, I was mowing the lawn, and the battery for the lawnmower ran out halfway up the lawn.

24:41.39

Kennedy Kennedy

So now I have a lawn, which is two different levels. like All these small stories that are hyper relatable. Oh my gosh, I would hate that to happen. Oh my gosh, that has happened to me.

24:53.78

Kennedy Kennedy

Oh, that reminds me of something else. All these things conjure up in people's minds. But what's interesting is it conjures up images. And when people see images in their minds, they have emotions. And when people feel things, they can buy things.

25:05.94

Kennedy Kennedy

When people feel things, they can buy things. So The next thing I want you to do before we actually do any of this, to actually get going with this, the very first thing I want you to do is to decide which days you are gonna email.

25:22.84

Kennedy Kennedy

Don't listen to anybody who says you must email on these days. The truth is, if you don't make the decision for yourself when you're gonna email, you are gonna probably fall off the wagon. You are gonna stop emailing.

25:35.86

Kennedy Kennedy

This needs to be a decision you make for yourself. For me, I'll tell you what my personal habit is in case this helps. I've found it easier to pick up a habit and keep doing something long-term if it's something that I do every day as a routine.

25:50.19

Kennedy Kennedy

So that's why like brushing your teeth. You never forget to do that. Doing your hair, going in the shower. All those things are easy to remember to do because they happen every single day at a certain time. I always have dinner about this time. I always have lunch at that time.

26:04.81

Kennedy Kennedy

These are easy routines. But for you, you might find that Monday, Tuesday, Friday works for you.

26:08.97

Kennedy Kennedy

All you gotta do is decide. All you gotta do is decide. Then just do it. Once you've decided which days of the week you are gonna email, do it. Even if you don't feel like it, just send something.

26:21.21

Kennedy Kennedy

Even if it's bad, even if it's terrible. because I want you to write in the mood for that day. Some days I'll send an email when I'm feeling, I just can't be bothered. It's too hot. I've got no energy. I hardly slept last night because I couldn't sleep because heat, plus the cats were meowing because they were too hot.

26:40.96

Kennedy Kennedy

I was awake all night, got two hours sleep. I feel terrible. And that's the that's the mood of the email you get. And then the next day I've had some lovely sleep. I've had some great ideas. I started the day off with a really good conversation and I'm feeling really inspired.

26:55.93

Kennedy Kennedy

That's the mood of the email you get. What happens then? When people receive emails and they feel the different moods from you, they feel the different versions of you. that's when you become trustworthy.

27:07.58

Kennedy Kennedy

Like you're not this perfectly clean, perfectly polished, hair and makeup, Instagram version of yourself, but you're this real person who has shitty days, has great days, has days when they admit they're wrong, has days when they share something that you'd never thought of before.

27:26.28

Kennedy Kennedy

That's when people become really real. This is how you stand out in an email inbox that is full of AI generated emails. It's by writing in your mood that day.

27:40.19

Kennedy Kennedy

So just do it. Not only is this going to help you do it it's going to help you do this even better and stand out. And of course, at the end all of every email, put in just a line about how they can take the next step with you.

27:54.62

Kennedy Kennedy

By the way, if you want to book a call, a chat about this, click here and take them to your calendar booking system. Or click here to read more about the program or the services. Just tell them what to do next.

28:06.18

Kennedy Kennedy

So that's how you do it. I hope you found this really useful. If you've got any questions about any part of this that you'd like me to go deeper into, let me know in the comments. I do love reading every single one of them. And I do reply to every single one of them. I'm so grateful and for having you here. I hope this was really, really useful.

28:22.85

Kennedy Kennedy

If you want to see some ways to build your email list, because obviously you want more and more people on your email list to see these emails that you're getting. I bet you're sending, then definitely check out this video where I show you a whole bunch of different places you can go and find more email subscribers for your email list.

28:42.02

Kennedy Kennedy

And I'll catch you soon.