**"the sooner a designer can embrace the process, and if you can learn to work quickly, and in different ways, you can make a lot of different work in a fairly short time frame..." **—  Peter Ahlberg: Designer, Author, Educator

I talk to Peter Ahlberg, partner at Ahl & Co about creating his exhibition and book around the creative process. he mentions what it was like to talk to design icons and write a book from the perspective of someone who teaches and is a grad from the School of Visuals Arts in NYC. He mentions the ways and approaches that link the design process to that of drawing and mark-making. 

It was a fun conversation and learned how his book Please Make this look Nice sparked this very podcast. We discussed all of the iterations of his SVA Poster. Then, he also shares some critical insight into how designers should be working interdisciplinary.

Hope you enjoy it.

Mentions

Experimental Jetset

Lubalin Center

Saul Steinberg

Bob Gill

Michael Rock

Ivan Chermayeff

David Foster Wallace - Brief Interview with hideous men.

Stephen Doyle

Milton Glaser

Richard Wilde

Ed Fella

Gail Anderson

Ed Ruscha

Lawrence Weiner

Tom Waits

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From Peter:

Within the last year, we started a book-making-specific company called Bound Book Advisory (boundbookadvisory.com). In addition to some background work we have done for different clients, since the start of the pandemic we have been quite busy working with makers, thinkers, and generally brilliant and inspired people who have something to say—develop, produce, and publish book projects outside of the typical avenues of book publishing. It has been super exciting and in the coming months we will be launching two notable books—one about natural dying and the other about an exquisitely beautiful collection of printed ephemera salvaged from NYC sidewalks over the last 20 years. We'd obviously love to hear from anyone who has a great book idea bouncing around but doesn't necessarily want to go through a publisher and wait two years for the book to come out.

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About the Works in Process Podcast:

A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.

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