Let’s bust a myth that still lingers in the therapy world: the idea that once your website is live or your caseload is full, your marketing job is done. In this episode, I gently but firmly challenge the “set it and forget it” mindset and show you why staying engaged with your marketing isn’t just necessary—it’s freeing.

Marketing your private practice today isn’t about working harder or hustling more. It’s about building a rhythm, fueling your client conversion engine, and choosing actions that make sense for your season, bandwidth, and goals. You’ll walk away with a clearer picture of how to stay visible, connected, and in control of your practice's growth—without burning out.

Here’s what you’ll learn in this episode:

1️⃣ Why “set it and forget it” marketing no longer works—and how to build a rhythm instead

2️⃣ The two non-negotiables every successful private pay practice needs right now

3️⃣ Three marketing levers you can pull (visibility, connection, optimization) to keep your client conversion engine running

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Previous Podcoast: Networking Isn’t Gross—You’re Just Doing It Wrong: https://walkerstrategyco.com/show-notes/11
• The Walker Strategy Co website: walkerstrategyco.com

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Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey y'all.

2

Welcome back to Marketing

Therapy, episode 33.

3

Today I want to talk about a myth

that unfortunately remains really,

4

really prevalent in our world Now,

there's a fantasy that most therapists

5

secretly or maybe not so secretly want.

6

They want to believe that once I

fill in the blank, launch my website.

7

Start my practice network with a

couple of people, whatever it might be.

8

Or once I fill my caseload, I can coast.

9

They believe that if they do a

couple of things, then the marketing

10

box is officially checked and

they can move on to other things.

11

Unfortunately, I'm here to

tell you that is not the case.

12

That version of marketing worked.

13

A decade ago, pre COVID, definitely

there were fewer therapists out there.

14

There was less noise, there was less

competition because mostly it was

15

happening in person, so you were

only quote unquote in competition

16

with those geographically near you.

17

It was just easier, quite

frankly, to get clients.

18

But the reality in this market is

you cannot set it and forget it

19

when it comes to your marketing.

20

The marketing that is working

today, the marketing behind those

21

full practices that you see people

talk about, it's not passive.

22

It's not a one-time project.

23

It's not something that you

do and then you're done with.

24

I mean, think about it,

Coca-Cola, McDonald's, Starbucks.

25

These brands are as well

known as they come, and they

26

still market every single day.

27

So if you have thought as you have

gotten into owning and launching

28

and growing and building a private

practice, that marketing was something

29

you would do and then be done with.

30

I'm really sorry to tell you

that that's not the case.

31

And then marketing is something

you will stay in relationship with

32

over the life of your business.

33

It is an ongoing part of your practice

that will continue to grow with you.

34

Now, this can sound like a

little bit of tough love.

35

I understand that, but I actually want

you to know that this is not bad news.

36

This is a good thing.

37

I know that the idea of never having to

think about marketing again, especially

38

if you're someone who quote unquote

hates marketing, kind of sounds peaceful.

39

Wouldn't it be nice to just not have

to think about it, but if that were the

40

case, you would be powerless here when

things slowed down in your practice.

41

If you had said it and forgotten

it, you'd be at the mercy of that.

42

There would be nothing to adjust.

43

But when you stay engaged in

your marketing, when this is

44

an ongoing relationship, you

always have levers you can pull.

45

You are in the driver's seat of your

practice, and there are ways that you

46

can create movement and connection

and visibility no matter what.

47

And so again, if this sounds like tough

love, I want to reframe this, that it's

48

actually incredibly freeing to know that

your business isn't at the mercy of luck

49

or referrals or what you did five years

ago and haven't touched since then.

50

This keeps you in control

of your practice growth.

51

Now, what we're really talking

about here is what I call

52

the client conversion engine.

53

This is the system that

powers your practice.

54

It's the combination of your identity

as a clinician, your presence online

55

and off, and the connection that's

ultimately bringing clients your way.

56

So you'll be hearing this metaphor

throughout this episode that you can build

57

the absolute best engine in the world.

58

But an engine cannot run without fuel.

59

And marketing is the fuel that keeps

your engine turning and the thing that's

60

going to keep your practice alive and

moving forward and toward your goals.

61

So if we know that we can't just set

it and forget it, let's talk about

62

why that's true in this market and

what it actually looks like to stay

63

in relationship with your marketing.

64

Now, I don't need to tell you

this, that the private practice

65

market has changed so very much.

66

There are more therapists in every

city and every niche than ever before.

67

Just about everyone is online.

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That means that the number of options

available to your clients has grown.

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And as we have talked about

recently, your clients are more

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discerning than they've ever been.

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They're doing more research, they're

comparing, taking their time to deciding.

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And then of course, algorithms and

platforms are evolving constantly.

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Psych today we know is operating

a whole lot differently than

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it used to Instagram, no doubt.

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Even SEO, Google ai, all of these are

evolving, and so what worked to get

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visibility 2, 5, 10 years ago does not

automatically translate into today.

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So if the environment around

you is moving, then your

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marketing has to move with it.

79

When I started Walker Strategy

Co, it was a beautiful time.

80

Marketing was very linear.

81

You followed these steps.

82

I had a training like the Four Step

Formula to fill your practice fast.

83

It was one of the first free workshops

I ever put out there, and it worked.

84

You figured out your niche.

85

You built a website, you joined site

today, you got a couple referrals.

86

Off we go.

87

Today, it's more cyclical.

88

It's not quite as linear as it used to be.

89

We're building visibility, we're

attracting attention, we're converting

90

people, nurturing relationships.

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It's a lot more cyclical and active and

in a cyclical model like this, if you

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stop showing up, then your visibility

fades and your referral relationships

93

weaken and your momentum drops.

94

Now, as always, you're never gonna

hear me tell you need to be doing more.

95

Or you need to be in constant motion,

or that this is about hustling, but

96

it's about staying connected enough

that your practice keeps a pulse.

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An active living pulse, just like your

clients aren't gonna reach transformation,

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the ultimate goal that they have for

therapy after one or two or five or

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10 sessions, right, their growth is

happening because of continued and

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consistent engagement in the therapeutic

relationship and the process with you.

101

Marketing functions the same way.

102

It's gonna compound with your consistency.

103

Now, the moment you choose to

set it and forget it, then your

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marketing starts to cool off.

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Systems need maintenance.

106

A website left untouched for three years.

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Networking done only.

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When things slow down or when you

think about it, it's not enough.

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In this market, your visibility

and communication needs to evolve

110

just like every other part of

who you are as a clinician.

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So remember, this isn't about hustling.

112

This isn't about doing more, and I'm

gonna give you some ideas here in

113

this episode on what you can be doing

to create this marketing rhythm.

114

But you have to keep that marketing warm.

115

It's about staying engaged.

116

And I will tell you as I have watched

therapists go big right in the beginning

117

or start small and consistent, that

often the small, consistent regular

118

attention beats the big sporadic effort.

119

Remember, this is part of the

rhythm of a healthy business.

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This is not because something is wrong.

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This is not because the market is dire.

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This is what it means to run

a healthy business, a healthy

123

practice in today's market.

124

And remember, you are not powerless here.

125

You are in charge of what

happens next, and what a cool

126

place to be as a business owner.

127

So I wanna talk a little bit now about

what does need consistent attention.

128

What I am seeing make the biggest

difference in private pay practices,

129

and that really starts with

what I call the non-negotiables.

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Now, there are hundreds of ways

to market a private pay practice.

131

I will never sit here and tell

you that there is absolutely

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one way you must do it.

133

You can be on social media if you want.

134

You don't have to.

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You can blog if you want.

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You don't have to.

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You can speak if you want,

you know what I mean?

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You can experiment with a whole bunch

of different things, but when I look

139

at the most successful private practice

owners that I know right now in this

140

market, there are two non-negotiables

that you're gonna need as you start

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to build your marketing rhythm.

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And this is about what's truly

essential, the things you can't

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skip, and that is a strong website

and a consistent networking rhythm.

144

Now we love websites around here, and

that is because your website is hands

145

down, your number one marketing tool.

146

It is the heart of your

marketing ecosystem.

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If you imagine right now a set of a bunch

of different activities, maybe in a big

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circle and along the edges are things

like ads and SEO and networking and social

149

media and whatever it is that you're

doing in your marketing, at the very

150

center of that circle is your website.

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This is not just a brochure, it's not on

the same level as those other activities.

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It is at the heart of

what it is that you do.

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It's the conversion hub where people

decide whether or not to reach out,

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and so every visibility, effort,

the things along the edge of that

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circle, networking, referrals, SEO

directories, whatever it might be,

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ultimately leads back to your website.

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Now it's funny, sometimes I will hear

from therapists, Hey Anna, I really

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love my website but it's not working.

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And I'm like, really?

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Okay.

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What are you noticing?

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Well, I'm getting contacts

through my website, but I'm not

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getting traffic from Google.

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And it's like people have reduced

their website to whether or not

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the traffic comes from Google.

166

Now, we've talked recently in some

past episodes about the fact that

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SEO has changed a lot, and SEO is

one possible strategy to get clients.

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But it's funny when they say things

like this, I wanna say, friend,

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that is your website doing its job.

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I'm getting contacts through my website.

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They're just not coming from Google.

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If someone hears about you.

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Be it word of mouth or a directory or

however else they found out about you.

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If they chose to reach out to

you via your website, that tells

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us that your site did something.

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It led them to decide to inquire.

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They did not necessarily come

to your website already knowing

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you were the therapist for them.

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Your website likely finished that job, so

please hear me that your website's main

180

role is not traffic, it's conversion.

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So if you are getting conversions

through your website, but they're

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just not coming from Google,

please hear me, that that's okay.

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And to me, that's not

actually a sign of failure.

184

That tells me that the other

visibility efforts you're doing in

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your practice are actually working.

186

So as we look around right now in

this very, very saturated market, your

187

website is how you are demonstrating

and proving your professionalism,

188

your credibility, your warmth, your

level of connection with your clients.

189

It is often the first impression

clients have of your work, and that

190

is not something to be taken lightly.

191

So know that a strong website is

absolutely a non-negotiable right now.

192

And if you are sitting here listening

to this episode and realizing, wow, I

193

don't have that in place, it is bar none.

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The thing I would

recommend you go focus on.

195

Now, of course we have

resources around that.

196

I don't really care if you use our

resources or someone else's or if you

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completely DIY it, but you need to

focus on that piece because remember,

198

it is the heart of your ecosystem.

199

Now, the other non-negotiable

right now in your marketing life

200

is a consistent networking rhythm.

201

Every year we do a state of the industry

survey, and we'll be releasing our

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20 25 1 in December, but in our 20 24

1 and in the 20 23 1, but especially

203

in last year's, we saw the way that

networking is reigning supreme, that

204

it continues to still drive the most

referrals in private pay practices.

205

But the fact is that relationships

require ongoing care.

206

Do I need to tell you that?

207

You know that and networking?

208

That's just relationship.

209

You cannot meet someone once

and expect referrals forever.

210

You cannot reach out once and

expect to hear back, and then get an

211

onslaught of inquiries coming your way.

212

This is about a rhythm, and a rhythm means

something repeatable and sustainable,

213

something you are engaging in regularly.

214

That might be monthly check-ins,

quarterly coffee dates, staying

215

visible in your local or professional

community, keeping track of who you

216

talk to and when you talk to them.

217

Again, doesn't have to be complicated,

but it has to be consistent.

218

If you've been in my world for a while,

you've heard me say this exact phrase, I

219

have yet to meet a fully booked private

pay clinician who is not well connected.

220

Networking is an active and

critical element of your marketing,

221

not something you can ignore,

and I hear often that people.

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Quote, unquote, hate marketing.

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I'm an introvert.

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I don't know what to say.

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It feels icky.

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Please hear me that there are

ways that you can do this.

227

Well, we actually have a past episode

on networking that I will link in the

228

show notes where you can go and learn a

little bit more about some authentic ways

229

that you can create these connections.

230

But growth in this area that is so

critical to getting referrals right now

231

does not come from luck or waiting or

expecting people to reach out to you.

232

It comes with you staying in conversation

with your network, building trust,

233

staying top of mind, contributing

value, being memorable, and it

234

is absolutely critical right now.

235

So if you have these two things,

a strong website and a consistent

236

networking rhythm, then hear me that

you already have the foundation for

237

a full stable, feel good caseload.

238

Again, I have the privilege of looking

at hundreds of different practices

239

and these are the two consistent

elements in the most successful

240

practices that I know of right now.

241

Everything else you do, social media, ads,

speaking, whatever, it's simply additional

242

fuel, and those things are necessary too.

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We're gonna talk about them, but you've

gotta have this foundation first.

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Now, I mentioned the idea of the

client conversion engine a little bit

245

earlier, and the client conversion

engine is made up of three parts.

246

So the first is your confident identity.

247

And that is knowing exactly who

you are as a clinician, being very,

248

very grounded and connected with

what sets you apart, what you bring

249

to the table, who you serve best.

250

And it's really the clarity

that leads to everything else.

251

Your niche, your messaging,

your confidence as you show up.

252

We've gotta have this confident

identity in place, and it's

253

one of those intangibles.

254

We can't measure your niche the way that

we can measure website traffic or an

255

Instagram following, but if you don't

have this identity piece in place, those

256

other things are going to be weaker.

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So we have the confidant identity.

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Then we have what's called the

confident presence, and that's

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how you're showing up online.

260

That's your website, that's your

brand, your copy, how you feel in your

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marketing, how people perceive you.

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It's the way that potential clients

experience you before ever talking to you.

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The things that communicate competence

and warmth and trust and connection.

264

So we've gotta have that

element of your engine.

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And then we have what's

called confident connection.

266

And those are the relationships and the

visibility habits that keep your practice

267

discoverable and referable and memorable.

268

It's things like networking

and collaborations, community

269

involvement, whatever that might be.

270

So these three things together.

271

Create a living system, something that is

able to turn gears, that can turn together

272

and actually create forward motion.

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In your client conversion engine is

where those non-negotiables live.

274

Your website, your

networking relationships.

275

But as I mentioned earlier, an engine

needs fuel so you can build the most

276

beautifully designed engine in the world.

277

You can have the prettiest

website anyone's ever seen.

278

You can be the clearest on your niche

that anyone's ever been, but if there's

279

no fuel in it, it's not going anywhere.

280

The engine does not run on its own.

281

And that's where I want to emphasize this.

282

Lack of set it and forget it.

283

You used to just be able to create

the engine and then it fed itself.

284

That's just not the nature

of how things work today.

285

So your marketing, your ongoing

activities are what fuel this engine.

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I love hearing from confident

copy grads about how freeing it

287

feels once this engine is built,

because they know where to focus.

288

When things slow down, they're not

guessing or spinning their wheels.

289

They can choose which lever to

pull to pour fuel in, knowing

290

that the engine can and will work.

291

It's the thing that creates some

consistency and some reliability in your

292

marketing, and then you get to decide

what type of fuel you wanna engage in.

293

So this is really where the consistency

of your marketing lives, the not

294

setting it and forgetting it.

295

The beautiful thing again is that

you get to choose how you're fueling

296

this, depending on your goals

and your bandwidth, your season,

297

your energy, your personality.

298

This is the fun part, quite

frankly, of growing a practice.

299

When you understand your

system, you aren't stuck

300

waiting for clients to appear.

301

You can actively create momentum by

choosing which levers to focus on.

302

There's a couple different

levers I wanna walk you through.

303

The first is a visibility lever, and

this is helping more people find you.

304

And often when clinicians come to

me and say, Hey, I'm not getting the

305

results I want, it's because they need

to be pulling some visibility levers

306

enough people don't know about them.

307

So if you're gonna pull a

visibility lever, that's gonna

308

mean that you're adding or

reactivating a visibility channel.

309

Visibility channel means ways that

you are getting in front of people

310

who don't yet know about you.

311

Instagram ads, community involvement,

ways that you can get in front of

312

people who are looking for services

like yours but don't yet know you exist.

313

Maybe it's engaging in SEO.

314

Okay, those ongoing activities to

help you rank better on Google and

315

meet people at that point of need.

316

It can be updating your

Google Business profile.

317

If you are an in-person clinician and

you don't have a Google Business profile,

318

please go do that right this minute.

319

But new photos posts showing some

signs of life to Google to again,

320

support people finding you when they're

going looking in your local area.

321

So again, these visibility levers

are helping people find you.

322

If you're sitting here right now

and you feel like you have that

323

client conversion engine built.

324

But you're not seeing the gears turn.

325

It's not moving forward.

326

Do you need to be focusing on visibility?

327

Do you need to be focusing on more

people knowing that you exist?

328

You get to decide how to do that,

but often this is a weak point

329

that clinicians forget about,

and the work here, it compounds.

330

That's the beautiful part here, is that

often if you start doing some good work

331

as far as visibility goes, then your

reach will only grow without added effort.

332

But you do have to be

engaged on a regular basis.

333

Now, the next type of lever is

what we call connection levers.

334

This is where we are strengthening

and expanding relationships.

335

So these are with people that already

know you, but we're improving and

336

investing in those relationships.

337

This can be reaching back out

to colleagues you already know.

338

This can be attending local

professional gatherings or CEU events.

339

This could be partnering with

other professionals in your area.

340

I know of a confident copy grad who

connected with a reflexologist in her

341

area, who works with many perimenopausal

women, which is exactly what her niche is,

342

and they're putting on a workshop leading

up into the holidays about holiday stress.

343

What a great example of strengthening

and expanding relationships, and also

344

as a byproduct, getting in front of more

people so that they know that she exists.

345

This can be engaging meaningfully

in therapist communities

346

like it or not, therapist.

347

Facebook groups are a wonderful

place to be doing this.

348

So connection.

349

We know this builds trust in marketing

right now and trust drives referrals.

350

We talked recently about how

we're gonna trust recession.

351

How can you be cultivating and

building upon the trust that

352

people already have in you?

353

This isn't about being transactional,

but about staying part of

354

a conversation with people.

355

So do you need to be considering

your connection levers here?

356

How can you be pulling those,

strengthening and expanding relationships?

357

And then finally, the third type of lever

is what we call an optimization lever.

358

And this is what's making

what's already working better.

359

So this is perhaps auditing your website.

360

How easy is it to launch your website

and to never look at it again, or

361

at least not for six to 12 months?

362

I know what that's like.

363

I don't know the last time I

visited the homepage of my website,

364

but it is a good practice to go

back and look at your website.

365

Is it still up to date?

366

Is anything missing?

367

Could a page be added to reflect

your current services, your current

368

niche tightening your inquiry flow?

369

The experience people have

with you when they decide to

370

reach out is a precious time.

371

And making sure that experience is as

smooth and engaged and personalized

372

as possible is a great way to optimize

what's already working in your practice.

373

That could be faster response

times, clearer next steps.

374

Self-scheduling, if that's something

that you're open to doing, but tightening

375

that flow is a great way to optimize

and to pull that lever in your practice.

376

It could be refreshing your

branding or your visuals.

377

Now, I'm careful to suggest this

because I don't want you to get stuck

378

refreshing your branding when you

really should be building visibility.

379

Okay?

380

So these three types of levers

that I've talked about, visibility,

381

connection, optimization,

they should happen in levels.

382

So if you are sitting here again

wondering why am I not getting

383

results in my practice, you probably

need to be focused on visibility.

384

Not as much optimization.

385

Optimization comes after you have

the rhythm of the former two.

386

Do you understand that?

387

So they're building upon one another here.

388

Optimization levers here in this

top level, don't necessarily add

389

more work, but they make the work

you're already doing more effective.

390

And these refinements can lead to often

immediate improvements in conversion.

391

Now, hear me that this isn't about

pulling all the levers at once.

392

Okay.

393

It's about choosing the most immediate

one, the level that is most pertinent

394

to you and engaging in it regularly.

395

The other beautiful thing here is

that when things quote unquote feel

396

slow in your practice, guess what?

397

There's something you can do.

398

You pull a lever, you go do something,

you stay engaged, but these are your

399

fuel options for your engine, and you

decide which to pour in, how much when,

400

but you gotta keep doing it right.

401

Now I want you to know that everything

we're talking about here in this episode,

402

it's not just theory, the consistency,

the rhythm, the fuel concepts.

403

The reason I'm able to talk about this in

such detail is 'cause I see it in action.

404

I've had a really cool

privilege to see it.

405

It even more up close.

406

This year, we offered what's called

an accountability group to folks

407

that enrolled in Confident Copy

earlier this year in January.

408

So when they finished the program in

May, we have been supporting them in

409

the following six months to check in

and see how things are going and keep

410

them actively fueling their engine.

411

The goal was to help 'em stay

consistent and to actually do the

412

things they know will move the needle.

413

And sometimes they're committing to

something like finishing a page of

414

their website or making an update

to their psych today, or reaching

415

out to one or two colleagues.

416

But every single month they're committing

to something, and then in the following

417

month, we're following up on them, we're

holding them accountable, and we're

418

setting intentions for the next month.

419

So the emphasis has really been

on regular meaningful action, not

420

these massive marketing overhauls.

421

They effectively already did that

in confident copy as they built

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their client conversion engine.

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So it's been so cool to see and stay in

touch with these practices and to watch

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how the regular actions that they're

taking are actually shocker paying off.

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Just this month here in October,

two of our alumni share that

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they heard from clients who found

them because of their website.

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Clients who said, your site spoke to me.

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For the very first time they

were hearing that from clients.

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Another therapist hit her

highest ever revenue goal and

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is continuing to see steady full

fee RightFit referrals coming in.

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The thing to know about these

clinicians is that they are not

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people sitting back and waiting

for the results to come to them.

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They didn't go through confident

copy, create their website, and

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then sit there and look around

and wait for the inquiries.

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They took action, even small action,

but they did it consistently and

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they owned it and they kept moving.

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Every single one of these outcomes

and wins that we have heard from

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these clinicians, another one

got six clients in the middle of

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the quote unquote summer slump.

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It came from fueling the engine, not

about building a system and letting

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it sit idle, but keeping it running.

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It's why they are seeing continued

results and stability, even in a quote

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unquote, slower or more saturated market.

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I share this story because I want you to

see that marketing responds to energy.

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When you put energy in, it moves, and

I really do believe in the current

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climate that this is the difference

between practices that keep the

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steady momentum and hit those goals

and those who stall out and burn

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out and get very, very frustrated.

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So I really want to invite you to

establish some sort of marketing

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rhythm as a pattern of attention you

are giving your business over time.

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So rather than being reactive in

your marketing, oh no, my caseload's

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low, I need to do something.

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A proactive approach, keeping your

momentum steady, creating a rhythm

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that fits your current season.

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This doesn't mean having to overhaul

your marketing every single quarter or

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do something new and shiny every month.

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It's about establishing habits and

routines that keep things moving.

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Maybe you commit to checking your

analytics once a month so you have an

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understanding of what you're working with.

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Maybe it's two outreach colleagues

to someone you've never met before.

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And two, to check in with some established

ones every other week or every month.

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Maybe it's an intentional social

media post per week or blog post

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that keeps your name out there.

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And remember that this is

likely gonna change by season.

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We've been talking a lot about the

season of private practice here this

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fall, and in your growth season,

your rhythm is probably going to

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be a little bit more experimental.

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It's gonna be adding things, you're gonna

feel a little bit busier, most likely.

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But as you reach that maintenance season,

this might be dialing it back a little

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bit, maintaining referral relationships,

keeping things up to date, engaging

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more in those higher level levers.

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Your connection levers, your optimization

levers, and less on the visibility.

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If you're in a rest or reflection season,

then rhythm might just be some smaller

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check-ins, keeping things from fully

going cold, but always stay engaged.

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The rhythm can change, but

the pulse of your practice,

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it needs to always be there.

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In the same way that supervision

and continuing education is part

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of the rhythm of clinical growth.

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Your marketing is part of the rhythm

of practice growth, not something

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you do once and graduate from, but

something that evolves with you.

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When you see it this way.

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When you look at marketing this

way, I want it to be liberating.

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I want it to stop feeling so much like

a chore and start feeling like caring.

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Caring for your practice, caring

for your future clients, caring for

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the stability and sustainability of

this business that you're building.

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So, like I said at the top of

the episode, you can't set and

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forget your marketing anymore.

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But rather than that being bad

news, I want it to be good news.

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That when your practice is built

on rhythm and attention and care,

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you are always the one in control.

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You are not at the mercy of the market.

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You are not at the mercy of luck.

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You get to decide what to do.

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You get to decide what levers

to pull, and you get to decide

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what fuel makes sense for you.

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This gives you power in your practice

and in your business ownership.

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It means you're not stuck waiting.

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Yeah, for what others do, what

the economy does, but instead, the

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actions that you yourself can take.

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That's agency, that's ownership.

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Remember the therapist, like in this

accountability group I shared, they are

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proving this concept day in and day out.

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You build the engine, you create that

client conversion engine, you keep fueling

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it, and then you get consistent results.

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So as you leave this episode, I

encourage you to take one small active

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step in your marketing this week.

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Do one thing to establish a rhythm

or a routine in your practice

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that can add fuel to your engine

and start moving you forward in

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a consistent and sustainable way.

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Now, of course, if you want support

building that client conversion

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engine, creating that foundation so

you actually have something to fuel,

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that's exactly what we do inside.

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Give confident copy.

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You can get all the details, Walker

strategy co.com/confident-copy,

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but if you do nothing else,

let this episode be a reminder.

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That when you keep fueling your engine

and you keep showing up and you keep

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engaging with your practice and with

your business, it will keep responding

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and that is what will lead to a

business that's both full and feel good.

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I hope this one was helpful for you today.

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I'll see you in the next episode.