Let’s bust a myth that still lingers in the therapy world: the idea that once your website is live or your caseload is full, your marketing job is done. In this episode, I gently but firmly challenge the “set it and forget it” mindset and show you why staying engaged with your marketing isn’t just necessary—it’s freeing.

Marketing your private practice today isn’t about working harder or hustling more. It’s about building a rhythm, fueling your client conversion engine, and choosing actions that make sense for your season, bandwidth, and goals. You’ll walk away with a clearer picture of how to stay visible, connected, and in control of your practice's growth—without burning out.

Here’s what you’ll learn in this episode:

1️⃣ Why “set it and forget it” marketing no longer works—and how to build a rhythm instead

2️⃣ The two non-negotiables every successful private pay practice needs right now

3️⃣ Three marketing levers you can pull (visibility, connection, optimization) to keep your client conversion engine running

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Previous Podcoast: Networking Isn’t Gross—You’re Just Doing It Wrong: https://walkerstrategyco.com/show-notes/11
• The Walker Strategy Co website: walkerstrategyco.com

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Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey y'all.

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Welcome back to Marketing

Therapy, episode 33.

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Today I want to talk about a myth

that unfortunately remains really,

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really prevalent in our world Now,

there's a fantasy that most therapists

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secretly or maybe not so secretly want.

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They want to believe that once I

fill in the blank, launch my website.

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Start my practice network with a

couple of people, whatever it might be.

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Or once I fill my caseload, I can coast.

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They believe that if they do a

couple of things, then the marketing

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box is officially checked and

they can move on to other things.

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Unfortunately, I'm here to

tell you that is not the case.

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That version of marketing worked.

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A decade ago, pre COVID, definitely

there were fewer therapists out there.

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There was less noise, there was less

competition because mostly it was

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happening in person, so you were

only quote unquote in competition

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with those geographically near you.

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It was just easier, quite

frankly, to get clients.

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But the reality in this market is

you cannot set it and forget it

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when it comes to your marketing.

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The marketing that is working

today, the marketing behind those

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full practices that you see people

talk about, it's not passive.

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It's not a one-time project.

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It's not something that you

do and then you're done with.

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I mean, think about it,

Coca-Cola, McDonald's, Starbucks.

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These brands are as well

known as they come, and they

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still market every single day.

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So if you have thought as you have

gotten into owning and launching

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and growing and building a private

practice, that marketing was something

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you would do and then be done with.

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I'm really sorry to tell you

that that's not the case.

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And then marketing is something

you will stay in relationship with

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over the life of your business.

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It is an ongoing part of your practice

that will continue to grow with you.

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Now, this can sound like a

little bit of tough love.

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I understand that, but I actually want

you to know that this is not bad news.

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This is a good thing.

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I know that the idea of never having to

think about marketing again, especially

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if you're someone who quote unquote

hates marketing, kind of sounds peaceful.

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Wouldn't it be nice to just not have

to think about it, but if that were the

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case, you would be powerless here when

things slowed down in your practice.

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If you had said it and forgotten

it, you'd be at the mercy of that.

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There would be nothing to adjust.

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But when you stay engaged in

your marketing, when this is

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an ongoing relationship, you

always have levers you can pull.

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You are in the driver's seat of your

practice, and there are ways that you

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can create movement and connection

and visibility no matter what.

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And so again, if this sounds like tough

love, I want to reframe this, that it's

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actually incredibly freeing to know that

your business isn't at the mercy of luck

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or referrals or what you did five years

ago and haven't touched since then.

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This keeps you in control

of your practice growth.

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Now, what we're really talking

about here is what I call

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the client conversion engine.

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This is the system that

powers your practice.

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It's the combination of your identity

as a clinician, your presence online

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and off, and the connection that's

ultimately bringing clients your way.

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So you'll be hearing this metaphor

throughout this episode that you can build

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the absolute best engine in the world.

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But an engine cannot run without fuel.

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And marketing is the fuel that keeps

your engine turning and the thing that's

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going to keep your practice alive and

moving forward and toward your goals.

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So if we know that we can't just set

it and forget it, let's talk about

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why that's true in this market and

what it actually looks like to stay

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in relationship with your marketing.

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Now, I don't need to tell you

this, that the private practice

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market has changed so very much.

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There are more therapists in every

city and every niche than ever before.

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Just about everyone is online.

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That means that the number of options

available to your clients has grown.

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And as we have talked about

recently, your clients are more

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discerning than they've ever been.

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They're doing more research, they're

comparing, taking their time to deciding.

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And then of course, algorithms and

platforms are evolving constantly.

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Psych today we know is operating

a whole lot differently than

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it used to Instagram, no doubt.

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Even SEO, Google ai, all of these are

evolving, and so what worked to get

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visibility 2, 5, 10 years ago does not

automatically translate into today.

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So if the environment around

you is moving, then your

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marketing has to move with it.

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When I started Walker Strategy

Co, it was a beautiful time.

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Marketing was very linear.

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You followed these steps.

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I had a training like the Four Step

Formula to fill your practice fast.

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It was one of the first free workshops

I ever put out there, and it worked.

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You figured out your niche.

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You built a website, you joined site

today, you got a couple referrals.

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Off we go.

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Today, it's more cyclical.

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It's not quite as linear as it used to be.

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We're building visibility, we're

attracting attention, we're converting

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people, nurturing relationships.

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It's a lot more cyclical and active and

in a cyclical model like this, if you

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stop showing up, then your visibility

fades and your referral relationships

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weaken and your momentum drops.

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Now, as always, you're never gonna

hear me tell you need to be doing more.

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Or you need to be in constant motion,

or that this is about hustling, but

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it's about staying connected enough

that your practice keeps a pulse.

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An active living pulse, just like your

clients aren't gonna reach transformation,

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the ultimate goal that they have for

therapy after one or two or five or

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10 sessions, right, their growth is

happening because of continued and

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consistent engagement in the therapeutic

relationship and the process with you.

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Marketing functions the same way.

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It's gonna compound with your consistency.

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Now, the moment you choose to

set it and forget it, then your

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marketing starts to cool off.

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Systems need maintenance.

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A website left untouched for three years.

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Networking done only.

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When things slow down or when you

think about it, it's not enough.

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In this market, your visibility

and communication needs to evolve

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just like every other part of

who you are as a clinician.

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So remember, this isn't about hustling.

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This isn't about doing more, and I'm

gonna give you some ideas here in

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this episode on what you can be doing

to create this marketing rhythm.

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But you have to keep that marketing warm.

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It's about staying engaged.

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And I will tell you as I have watched

therapists go big right in the beginning

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or start small and consistent, that

often the small, consistent regular

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attention beats the big sporadic effort.

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Remember, this is part of the

rhythm of a healthy business.

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This is not because something is wrong.

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This is not because the market is dire.

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This is what it means to run

a healthy business, a healthy

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practice in today's market.

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And remember, you are not powerless here.

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You are in charge of what

happens next, and what a cool

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place to be as a business owner.

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So I wanna talk a little bit now about

what does need consistent attention.

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What I am seeing make the biggest

difference in private pay practices,

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and that really starts with

what I call the non-negotiables.

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Now, there are hundreds of ways

to market a private pay practice.

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I will never sit here and tell

you that there is absolutely

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one way you must do it.

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You can be on social media if you want.

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You don't have to.

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You can blog if you want.

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You don't have to.

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You can speak if you want,

you know what I mean?

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You can experiment with a whole bunch

of different things, but when I look

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at the most successful private practice

owners that I know right now in this

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market, there are two non-negotiables

that you're gonna need as you start

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to build your marketing rhythm.

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And this is about what's truly

essential, the things you can't

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skip, and that is a strong website

and a consistent networking rhythm.

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Now we love websites around here, and

that is because your website is hands

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down, your number one marketing tool.

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It is the heart of your

marketing ecosystem.

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If you imagine right now a set of a bunch

of different activities, maybe in a big

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circle and along the edges are things

like ads and SEO and networking and social

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media and whatever it is that you're

doing in your marketing, at the very

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center of that circle is your website.

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This is not just a brochure, it's not on

the same level as those other activities.

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It is at the heart of

what it is that you do.

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It's the conversion hub where people

decide whether or not to reach out,

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and so every visibility, effort,

the things along the edge of that

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circle, networking, referrals, SEO

directories, whatever it might be,

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ultimately leads back to your website.

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Now it's funny, sometimes I will hear

from therapists, Hey Anna, I really

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love my website but it's not working.

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And I'm like, really?

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Okay.

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What are you noticing?

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Well, I'm getting contacts

through my website, but I'm not

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getting traffic from Google.

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And it's like people have reduced

their website to whether or not

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the traffic comes from Google.

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Now, we've talked recently in some

past episodes about the fact that

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SEO has changed a lot, and SEO is

one possible strategy to get clients.

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But it's funny when they say things

like this, I wanna say, friend,

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that is your website doing its job.

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I'm getting contacts through my website.

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They're just not coming from Google.

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If someone hears about you.

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Be it word of mouth or a directory or

however else they found out about you.

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If they chose to reach out to

you via your website, that tells

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us that your site did something.

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It led them to decide to inquire.

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They did not necessarily come

to your website already knowing

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you were the therapist for them.

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Your website likely finished that job, so

please hear me that your website's main

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role is not traffic, it's conversion.

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So if you are getting conversions

through your website, but they're

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just not coming from Google,

please hear me, that that's okay.

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And to me, that's not

actually a sign of failure.

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That tells me that the other

visibility efforts you're doing in

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your practice are actually working.

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So as we look around right now in

this very, very saturated market, your

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website is how you are demonstrating

and proving your professionalism,

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your credibility, your warmth, your

level of connection with your clients.

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It is often the first impression

clients have of your work, and that

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is not something to be taken lightly.

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So know that a strong website is

absolutely a non-negotiable right now.

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And if you are sitting here listening

to this episode and realizing, wow, I

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don't have that in place, it is bar none.

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The thing I would

recommend you go focus on.

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Now, of course we have

resources around that.

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I don't really care if you use our

resources or someone else's or if you

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completely DIY it, but you need to

focus on that piece because remember,

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it is the heart of your ecosystem.

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Now, the other non-negotiable

right now in your marketing life

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is a consistent networking rhythm.

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Every year we do a state of the industry

survey, and we'll be releasing our

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20 25 1 in December, but in our 20 24

1 and in the 20 23 1, but especially

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in last year's, we saw the way that

networking is reigning supreme, that

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it continues to still drive the most

referrals in private pay practices.

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But the fact is that relationships

require ongoing care.

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Do I need to tell you that?

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You know that and networking?

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That's just relationship.

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You cannot meet someone once

and expect referrals forever.

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You cannot reach out once and

expect to hear back, and then get an

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onslaught of inquiries coming your way.

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This is about a rhythm, and a rhythm means

something repeatable and sustainable,

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something you are engaging in regularly.

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That might be monthly check-ins,

quarterly coffee dates, staying

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visible in your local or professional

community, keeping track of who you

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talk to and when you talk to them.

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Again, doesn't have to be complicated,

but it has to be consistent.

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If you've been in my world for a while,

you've heard me say this exact phrase, I

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have yet to meet a fully booked private

pay clinician who is not well connected.

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Networking is an active and

critical element of your marketing,

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not something you can ignore,

and I hear often that people.

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Quote, unquote, hate marketing.

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I'm an introvert.

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I don't know what to say.

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It feels icky.

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Please hear me that there are

ways that you can do this.

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Well, we actually have a past episode

on networking that I will link in the

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show notes where you can go and learn a

little bit more about some authentic ways

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that you can create these connections.

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But growth in this area that is so

critical to getting referrals right now

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does not come from luck or waiting or

expecting people to reach out to you.

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It comes with you staying in conversation

with your network, building trust,

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staying top of mind, contributing

value, being memorable, and it

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is absolutely critical right now.

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So if you have these two things,

a strong website and a consistent

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networking rhythm, then hear me that

you already have the foundation for

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a full stable, feel good caseload.

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Again, I have the privilege of looking

at hundreds of different practices

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and these are the two consistent

elements in the most successful

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practices that I know of right now.

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Everything else you do, social media, ads,

speaking, whatever, it's simply additional

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fuel, and those things are necessary too.

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We're gonna talk about them, but you've

gotta have this foundation first.

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Now, I mentioned the idea of the

client conversion engine a little bit

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earlier, and the client conversion

engine is made up of three parts.

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So the first is your confident identity.

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And that is knowing exactly who

you are as a clinician, being very,

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very grounded and connected with

what sets you apart, what you bring

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to the table, who you serve best.

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And it's really the clarity

that leads to everything else.

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Your niche, your messaging,

your confidence as you show up.

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We've gotta have this confident

identity in place, and it's

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one of those intangibles.

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We can't measure your niche the way that

we can measure website traffic or an

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Instagram following, but if you don't

have this identity piece in place, those

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other things are going to be weaker.

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So we have the confidant identity.

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Then we have what's called the

confident presence, and that's

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how you're showing up online.

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That's your website, that's your

brand, your copy, how you feel in your

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marketing, how people perceive you.

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It's the way that potential clients

experience you before ever talking to you.

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The things that communicate competence

and warmth and trust and connection.

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So we've gotta have that

element of your engine.

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And then we have what's

called confident connection.

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And those are the relationships and the

visibility habits that keep your practice

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discoverable and referable and memorable.

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It's things like networking

and collaborations, community

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involvement, whatever that might be.

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So these three things together.

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Create a living system, something that is

able to turn gears, that can turn together

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and actually create forward motion.

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In your client conversion engine is

where those non-negotiables live.

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Your website, your

networking relationships.

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But as I mentioned earlier, an engine

needs fuel so you can build the most

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beautifully designed engine in the world.

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You can have the prettiest

website anyone's ever seen.

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You can be the clearest on your niche

that anyone's ever been, but if there's

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no fuel in it, it's not going anywhere.

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The engine does not run on its own.

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And that's where I want to emphasize this.

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Lack of set it and forget it.

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You used to just be able to create

the engine and then it fed itself.

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That's just not the nature

of how things work today.

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So your marketing, your ongoing

activities are what fuel this engine.

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I love hearing from confident

copy grads about how freeing it

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feels once this engine is built,

because they know where to focus.

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When things slow down, they're not

guessing or spinning their wheels.

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They can choose which lever to

pull to pour fuel in, knowing

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that the engine can and will work.

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It's the thing that creates some

consistency and some reliability in your

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marketing, and then you get to decide

what type of fuel you wanna engage in.

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So this is really where the consistency

of your marketing lives, the not

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setting it and forgetting it.

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The beautiful thing again is that

you get to choose how you're fueling

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this, depending on your goals

and your bandwidth, your season,

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your energy, your personality.

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This is the fun part, quite

frankly, of growing a practice.

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When you understand your

system, you aren't stuck

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waiting for clients to appear.

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You can actively create momentum by

choosing which levers to focus on.

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There's a couple different

levers I wanna walk you through.

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The first is a visibility lever, and

this is helping more people find you.

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And often when clinicians come to

me and say, Hey, I'm not getting the

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results I want, it's because they need

to be pulling some visibility levers

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enough people don't know about them.

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So if you're gonna pull a

visibility lever, that's gonna

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mean that you're adding or

reactivating a visibility channel.

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Visibility channel means ways that

you are getting in front of people

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who don't yet know about you.

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Instagram ads, community involvement,

ways that you can get in front of

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people who are looking for services

like yours but don't yet know you exist.

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Maybe it's engaging in SEO.

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Okay, those ongoing activities to

help you rank better on Google and

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meet people at that point of need.

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It can be updating your

Google Business profile.

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If you are an in-person clinician and

you don't have a Google Business profile,

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please go do that right this minute.

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But new photos posts showing some

signs of life to Google to again,

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support people finding you when they're

going looking in your local area.

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So again, these visibility levers

are helping people find you.

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If you're sitting here right now

and you feel like you have that

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client conversion engine built.

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But you're not seeing the gears turn.

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It's not moving forward.

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Do you need to be focusing on visibility?

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Do you need to be focusing on more

people knowing that you exist?

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You get to decide how to do that,

but often this is a weak point

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that clinicians forget about,

and the work here, it compounds.

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That's the beautiful part here, is that

often if you start doing some good work

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as far as visibility goes, then your

reach will only grow without added effort.

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But you do have to be

engaged on a regular basis.

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Now, the next type of lever is

what we call connection levers.

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This is where we are strengthening

and expanding relationships.

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So these are with people that already

know you, but we're improving and

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investing in those relationships.

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This can be reaching back out

to colleagues you already know.

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This can be attending local

professional gatherings or CEU events.

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This could be partnering with

other professionals in your area.

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I know of a confident copy grad who

connected with a reflexologist in her

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area, who works with many perimenopausal

women, which is exactly what her niche is,

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and they're putting on a workshop leading

up into the holidays about holiday stress.

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What a great example of strengthening

and expanding relationships, and also

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as a byproduct, getting in front of more

people so that they know that she exists.

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This can be engaging meaningfully

in therapist communities

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like it or not, therapist.

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00:19:36,905 --> 00:19:39,875

Facebook groups are a wonderful

place to be doing this.

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So connection.

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00:19:42,275 --> 00:19:46,325

We know this builds trust in marketing

right now and trust drives referrals.

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We talked recently about how

we're gonna trust recession.

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How can you be cultivating and

building upon the trust that

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people already have in you?

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00:19:54,935 --> 00:19:57,665

This isn't about being transactional,

but about staying part of

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a conversation with people.

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So do you need to be considering

your connection levers here?

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How can you be pulling those,

strengthening and expanding relationships?

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00:20:10,450 --> 00:20:15,310

And then finally, the third type of lever

is what we call an optimization lever.

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And this is what's making

what's already working better.

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So this is perhaps auditing your website.

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How easy is it to launch your website

and to never look at it again, or

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at least not for six to 12 months?

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I know what that's like.

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00:20:27,430 --> 00:20:29,710

I don't know the last time I

visited the homepage of my website,

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00:20:30,670 --> 00:20:33,520

but it is a good practice to go

back and look at your website.

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Is it still up to date?

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Is anything missing?

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Could a page be added to reflect

your current services, your current

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00:20:38,710 --> 00:20:43,090

niche tightening your inquiry flow?

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00:20:43,270 --> 00:20:46,090

The experience people have

with you when they decide to

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reach out is a precious time.

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And making sure that experience is as

smooth and engaged and personalized

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as possible is a great way to optimize

what's already working in your practice.

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That could be faster response

times, clearer next steps.

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Self-scheduling, if that's something

that you're open to doing, but tightening

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that flow is a great way to optimize

and to pull that lever in your practice.

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It could be refreshing your

branding or your visuals.

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Now, I'm careful to suggest this

because I don't want you to get stuck

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refreshing your branding when you

really should be building visibility.

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Okay?

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So these three types of levers

that I've talked about, visibility,

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connection, optimization,

they should happen in levels.

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So if you are sitting here again

wondering why am I not getting

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results in my practice, you probably

need to be focused on visibility.

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Not as much optimization.

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00:21:38,960 --> 00:21:42,500

Optimization comes after you have

the rhythm of the former two.

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Do you understand that?

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So they're building upon one another here.

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Optimization levers here in this

top level, don't necessarily add

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00:21:49,975 --> 00:21:53,220

more work, but they make the work

you're already doing more effective.

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And these refinements can lead to often

immediate improvements in conversion.

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00:22:00,790 --> 00:22:03,670

Now, hear me that this isn't about

pulling all the levers at once.

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Okay.

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It's about choosing the most immediate

one, the level that is most pertinent

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to you and engaging in it regularly.

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The other beautiful thing here is

that when things quote unquote feel

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slow in your practice, guess what?

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There's something you can do.

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You pull a lever, you go do something,

you stay engaged, but these are your

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00:22:24,790 --> 00:22:30,130

fuel options for your engine, and you

decide which to pour in, how much when,

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but you gotta keep doing it right.

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Now I want you to know that everything

we're talking about here in this episode,

402

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it's not just theory, the consistency,

the rhythm, the fuel concepts.

403

00:22:41,850 --> 00:22:45,450

The reason I'm able to talk about this in

such detail is 'cause I see it in action.

404

00:22:46,020 --> 00:22:47,850

I've had a really cool

privilege to see it.

405

00:22:48,105 --> 00:22:49,905

It even more up close.

406

00:22:49,905 --> 00:22:53,655

This year, we offered what's called

an accountability group to folks

407

00:22:53,655 --> 00:22:56,565

that enrolled in Confident Copy

earlier this year in January.

408

00:22:56,565 --> 00:23:00,675

So when they finished the program in

May, we have been supporting them in

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00:23:00,675 --> 00:23:04,755

the following six months to check in

and see how things are going and keep

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them actively fueling their engine.

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00:23:08,475 --> 00:23:11,475

The goal was to help 'em stay

consistent and to actually do the

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things they know will move the needle.

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00:23:14,610 --> 00:23:17,370

And sometimes they're committing to

something like finishing a page of

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00:23:17,370 --> 00:23:20,250

their website or making an update

to their psych today, or reaching

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00:23:20,250 --> 00:23:21,630

out to one or two colleagues.

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00:23:22,830 --> 00:23:25,860

But every single month they're committing

to something, and then in the following

417

00:23:25,860 --> 00:23:28,770

month, we're following up on them, we're

holding them accountable, and we're

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setting intentions for the next month.

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00:23:31,140 --> 00:23:34,770

So the emphasis has really been

on regular meaningful action, not

420

00:23:34,770 --> 00:23:36,540

these massive marketing overhauls.

421

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They effectively already did that

in confident copy as they built

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00:23:39,480 --> 00:23:40,920

their client conversion engine.

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So it's been so cool to see and stay in

touch with these practices and to watch

424

00:23:47,460 --> 00:23:52,140

how the regular actions that they're

taking are actually shocker paying off.

425

00:23:52,980 --> 00:23:56,630

Just this month here in October,

two of our alumni share that

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00:23:56,630 --> 00:23:59,360

they heard from clients who found

them because of their website.

427

00:23:59,690 --> 00:24:01,445

Clients who said, your site spoke to me.

428

00:24:02,735 --> 00:24:04,865

For the very first time they

were hearing that from clients.

429

00:24:05,075 --> 00:24:08,735

Another therapist hit her

highest ever revenue goal and

430

00:24:08,735 --> 00:24:12,485

is continuing to see steady full

fee RightFit referrals coming in.

431

00:24:14,185 --> 00:24:17,245

The thing to know about these

clinicians is that they are not

432

00:24:17,245 --> 00:24:20,605

people sitting back and waiting

for the results to come to them.

433

00:24:20,845 --> 00:24:23,335

They didn't go through confident

copy, create their website, and

434

00:24:23,335 --> 00:24:26,545

then sit there and look around

and wait for the inquiries.

435

00:24:26,725 --> 00:24:32,485

They took action, even small action,

but they did it consistently and

436

00:24:32,485 --> 00:24:34,100

they owned it and they kept moving.

437

00:24:35,800 --> 00:24:38,470

Every single one of these outcomes

and wins that we have heard from

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00:24:38,470 --> 00:24:41,560

these clinicians, another one

got six clients in the middle of

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00:24:41,560 --> 00:24:42,880

the quote unquote summer slump.

440

00:24:43,360 --> 00:24:47,800

It came from fueling the engine, not

about building a system and letting

441

00:24:47,800 --> 00:24:50,230

it sit idle, but keeping it running.

442

00:24:51,760 --> 00:24:55,480

It's why they are seeing continued

results and stability, even in a quote

443

00:24:55,480 --> 00:24:57,730

unquote, slower or more saturated market.

444

00:24:59,430 --> 00:25:03,330

I share this story because I want you to

see that marketing responds to energy.

445

00:25:04,050 --> 00:25:09,060

When you put energy in, it moves, and

I really do believe in the current

446

00:25:09,060 --> 00:25:11,670

climate that this is the difference

between practices that keep the

447

00:25:11,670 --> 00:25:15,510

steady momentum and hit those goals

and those who stall out and burn

448

00:25:15,510 --> 00:25:16,860

out and get very, very frustrated.

449

00:25:18,560 --> 00:25:21,560

So I really want to invite you to

establish some sort of marketing

450

00:25:21,560 --> 00:25:26,030

rhythm as a pattern of attention you

are giving your business over time.

451

00:25:27,920 --> 00:25:31,280

So rather than being reactive in

your marketing, oh no, my caseload's

452

00:25:31,280 --> 00:25:32,660

low, I need to do something.

453

00:25:33,320 --> 00:25:37,580

A proactive approach, keeping your

momentum steady, creating a rhythm

454

00:25:37,580 --> 00:25:39,110

that fits your current season.

455

00:25:39,350 --> 00:25:42,410

This doesn't mean having to overhaul

your marketing every single quarter or

456

00:25:42,410 --> 00:25:44,960

do something new and shiny every month.

457

00:25:45,440 --> 00:25:48,290

It's about establishing habits and

routines that keep things moving.

458

00:25:49,265 --> 00:25:52,325

Maybe you commit to checking your

analytics once a month so you have an

459

00:25:52,325 --> 00:25:53,795

understanding of what you're working with.

460

00:25:54,395 --> 00:25:57,965

Maybe it's two outreach colleagues

to someone you've never met before.

461

00:25:57,965 --> 00:26:02,315

And two, to check in with some established

ones every other week or every month.

462

00:26:03,035 --> 00:26:06,785

Maybe it's an intentional social

media post per week or blog post

463

00:26:06,905 --> 00:26:08,285

that keeps your name out there.

464

00:26:09,985 --> 00:26:12,655

And remember that this is

likely gonna change by season.

465

00:26:12,955 --> 00:26:15,385

We've been talking a lot about the

season of private practice here this

466

00:26:15,385 --> 00:26:18,595

fall, and in your growth season,

your rhythm is probably going to

467

00:26:18,595 --> 00:26:20,305

be a little bit more experimental.

468

00:26:20,305 --> 00:26:24,925

It's gonna be adding things, you're gonna

feel a little bit busier, most likely.

469

00:26:25,255 --> 00:26:28,945

But as you reach that maintenance season,

this might be dialing it back a little

470

00:26:28,945 --> 00:26:33,055

bit, maintaining referral relationships,

keeping things up to date, engaging

471

00:26:33,055 --> 00:26:35,125

more in those higher level levers.

472

00:26:36,825 --> 00:26:41,025

Your connection levers, your optimization

levers, and less on the visibility.

473

00:26:42,285 --> 00:26:46,545

If you're in a rest or reflection season,

then rhythm might just be some smaller

474

00:26:46,545 --> 00:26:51,675

check-ins, keeping things from fully

going cold, but always stay engaged.

475

00:26:51,675 --> 00:26:54,495

The rhythm can change, but

the pulse of your practice,

476

00:26:54,495 --> 00:26:56,115

it needs to always be there.

477

00:26:58,095 --> 00:27:01,425

In the same way that supervision

and continuing education is part

478

00:27:01,425 --> 00:27:02,835

of the rhythm of clinical growth.

479

00:27:02,835 --> 00:27:07,215

Your marketing is part of the rhythm

of practice growth, not something

480

00:27:07,215 --> 00:27:10,845

you do once and graduate from, but

something that evolves with you.

481

00:27:12,545 --> 00:27:13,625

When you see it this way.

482

00:27:13,625 --> 00:27:16,175

When you look at marketing this

way, I want it to be liberating.

483

00:27:16,940 --> 00:27:21,050

I want it to stop feeling so much like

a chore and start feeling like caring.

484

00:27:21,380 --> 00:27:25,250

Caring for your practice, caring

for your future clients, caring for

485

00:27:25,250 --> 00:27:28,940

the stability and sustainability of

this business that you're building.

486

00:27:30,640 --> 00:27:34,065

So, like I said at the top of

the episode, you can't set and

487

00:27:34,065 --> 00:27:35,265

forget your marketing anymore.

488

00:27:35,625 --> 00:27:38,595

But rather than that being bad

news, I want it to be good news.

489

00:27:40,295 --> 00:27:43,895

That when your practice is built

on rhythm and attention and care,

490

00:27:43,895 --> 00:27:45,725

you are always the one in control.

491

00:27:45,725 --> 00:27:47,675

You are not at the mercy of the market.

492

00:27:47,675 --> 00:27:49,445

You are not at the mercy of luck.

493

00:27:50,465 --> 00:27:52,265

You get to decide what to do.

494

00:27:52,295 --> 00:27:56,845

You get to decide what levers

to pull, and you get to decide

495

00:27:56,845 --> 00:27:58,615

what fuel makes sense for you.

496

00:28:00,315 --> 00:28:04,035

This gives you power in your practice

and in your business ownership.

497

00:28:04,335 --> 00:28:05,835

It means you're not stuck waiting.

498

00:28:05,895 --> 00:28:09,855

Yeah, for what others do, what

the economy does, but instead, the

499

00:28:09,855 --> 00:28:11,715

actions that you yourself can take.

500

00:28:12,495 --> 00:28:14,925

That's agency, that's ownership.

501

00:28:16,625 --> 00:28:19,895

Remember the therapist, like in this

accountability group I shared, they are

502

00:28:19,895 --> 00:28:22,715

proving this concept day in and day out.

503

00:28:23,135 --> 00:28:27,185

You build the engine, you create that

client conversion engine, you keep fueling

504

00:28:27,185 --> 00:28:29,675

it, and then you get consistent results.

505

00:28:31,445 --> 00:28:34,805

So as you leave this episode, I

encourage you to take one small active

506

00:28:34,805 --> 00:28:36,275

step in your marketing this week.

507

00:28:36,725 --> 00:28:40,625

Do one thing to establish a rhythm

or a routine in your practice

508

00:28:42,325 --> 00:28:45,655

that can add fuel to your engine

and start moving you forward in

509

00:28:45,655 --> 00:28:47,335

a consistent and sustainable way.

510

00:28:49,035 --> 00:28:51,555

Now, of course, if you want support

building that client conversion

511

00:28:51,555 --> 00:28:54,855

engine, creating that foundation so

you actually have something to fuel,

512

00:28:55,395 --> 00:28:56,535

that's exactly what we do inside.

513

00:28:56,535 --> 00:28:57,585

Give confident copy.

514

00:28:58,110 --> 00:29:01,860

You can get all the details, Walker

strategy co.com/confident-copy,

515

00:29:02,880 --> 00:29:06,060

but if you do nothing else,

let this episode be a reminder.

516

00:29:07,530 --> 00:29:10,440

That when you keep fueling your engine

and you keep showing up and you keep

517

00:29:10,440 --> 00:29:15,180

engaging with your practice and with

your business, it will keep responding

518

00:29:15,690 --> 00:29:20,550

and that is what will lead to a

business that's both full and feel good.

519

00:29:22,320 --> 00:29:23,700

I hope this one was helpful for you today.

520

00:29:23,730 --> 00:29:24,870

I'll see you in the next episode.