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20. Always Rewriting Your Message? This Fix Helps You Scale Faster
Episode 206th May 2025 • Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants • Annie Franceschi | Brand + Business Strategist
00:00:00 00:15:36

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I hear this all the time: “It's taking forever to update my website,” or “I’m reworking my social captions again.” But here’s the truth—if you have to keep rewriting how you talk about your business, the real issue isn’t the you. It’s that you don't have your clear brand story nailed down.

In this episode, I’m pulling back the curtain on what doing that looks like (including the behind-the-scenes of my client Melissa’s website nightmare) and sharing the powerful tool that’s helped 100+ service-based businesses finally stop second-guessing what to say and start showing up with clarity, consistency, and confidence.

🎯 You’ll Learn:

  • Why writing your website or social media feels so hard (and how to fix it)
  • The strategy I use to create a “brand voice guide” that tells your story for you
  • How this one resource can align your team, attract better clients, and scale your business with ease
  • What happens when your message finally matches your magic

📝 Resources Mentioned:

💡 If you’ve been rewriting your bio or homepage again (and again), this episode will show you why—and how to finally move forward

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