In the first episode of The Marketing Society Scotland's Leading Conversations, Lane Media MD Barry Fearn welcomes Pam Scobbie from John Doe & Ali Findlay from the Lane Agency, who have been running their successful marketing agencies for more than 10 years. They talk about everything from the spark which inspired them both to start their agencies, some challenges faced as they built their businesses and some of the opportunities they foresee on the horizon as the last couple of years of events have accelerated both technological and cultural change within the marketing landscape.