Welcome to another episode of "The High Profit Event Show" with your host, Rudy Rodriguez. This week, we are diving deep into the world of ancient wisdom and modern success with our  guest, Jeff Buehner, the author of "Sultan's Seven Secrets." Jeff's journey from a hardworking concrete contractor to a celebrated entrepreneur and educator is nothing short of remarkable. His insights and experiences offer invaluable lessons on personal growth, entrepreneurship, and the transformative power of ancient principles in achieving success in today's world.

Growing up in a small town with the belief that hard manual labor was the only honorable way to earn a living, Jeff's life took a dramatic turn when he stumbled upon the writings of Sultan Musa of Mali. This discovery led him on a path of enlightenment, uncovering the "Sultan's Seven Secrets" that propelled the Mali kingdom from poverty to prosperity and turned Sultan Musa into the richest man who ever lived. Jeff has since dedicated his life to teaching these principles, sharing the wealth of knowledge that has been instrumental in his success, including conducting a six-figure virtual event on his first try.

In this episode, Rudy and Jeff explore the story of Sultan Musa of Mali and the powerful lessons derived from his life. Jeff delves into how the ancient wisdom of the Sultan's Seven Secrets can be applied to personal development, entrepreneurship, and effective communication and business strategy. His approach is grounded in honesty, sincerity, and the transformative power of positive visualization, which he credits for attracting the necessary resources and opportunities for success. Jeff's story is a testament to the impact of mindset and belief in achieving financial independence and how ancient principles can inform modern business practices and personal growth.

Listeners will also gain insights into the challenges and lessons learned from Jeff's journey, including the importance of taking action despite uncertainty and the continuous process of learning and growth in entrepreneurship. Jeff emphasizes the language of the gods, a concept he learned from Sultan Musa's teachings, which highlights the power of feelings and intentions in shaping our reality. This episode is packed with motivational tales, practical advice, and ancient wisdom that promises to inspire and guide listeners in their quest for success and fulfillment.

For those intrigued by Jeff's journey and the Sultan's Seven Secrets, be sure to check out his book, available at sultans7secrets.com, where he offers this treasure trove of knowledge for a nominal fee, aiming to share these life-changing principles with as many people as possible. Join us on "The High Profit Event Show'' as we uncover the secrets to success, personal development, and the art of leveraging ancient wisdom in our modern lives. Don't miss this enlightening conversation that bridges the gap between history and the hustle of today's world.

Want to connect with Jeff?

Website: https://jeffbuehner.com/optin1708538317773

Book: https://sultans7secrets.com/optin-594406271684970035604

LinkedIn: https://www.linkedin.com/in/jeff-buehner-4710a71aa/

Instagram: https://www.instagram.com/jeff_buehner/?hl=en

Twitter: https://twitter.com/Jeff_Buehner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

YouTube: https://www.youtube.com/channel/UCNisQCjX9RyTHUPy31OQpZw

If you'd like to be a guest on the High Profit Event Show, click HERE

Hi, Rudy Rodriguez here, and welcome to today's episode. Today we have a very special guest, Mr. Jeff Buehner. Welcome, sir.

Rudy, thank you so much for having me.

Most definitely, Jeff. I'm really excited to have you here on the show. You have such a unique background and unique story. Before meeting you, I had never heard of the Sultan's Seven Secrets and the principles of the Sultan, who the movie Aladdin was based off of. I found it so interesting when you filled me in on that. That was really cool.

That, the story of how I came across his writings is quite a story and everything before that is really uneventful. I grew up in a small town, just an average person, average education, and believed that I could only make my money in hard manual labor. I thought that was the only honorable way to do it until I came across the writings of Sultan Musa of Mali.

Sultan Musa of Mali, yes. Also for our listeners, they saw it on the title here. You're an educator. You're now a coach or an educator. You teach people these principles that you built your life on. You recently did your first virtual event and did six figures on your first event, which is a great success. Also a lot of lessons learned from that. So we're looking forward to, I know our audience is looking forward to, hearing how he went about doing that and importantly, what are some of the errors or the lessons, mistakes that were made that they can learn from. But for our audience, Jeff's background is also, is a successful entrepreneur. He had a background in building, which you'll mention as well. He also has a second home in Belize. So pretty interesting, your experience you got, Jeff. Go ahead.

I actually got into this industry because I was getting ready to retire to my farm in Belize and had the strongest feeling that I couldn't do that until I shared the information that was such a blessing in my life with a lot more people and not hundreds of people. I knew I had to share it with millions of people, but I had no idea how two years ago. I had almost zero idea what to do.

Jeff, I think it'd be interesting before we talk into the event, to share a little bit about that background, your story of how you went, discovered the principles applied then and achieved a financial independence that allowed you to have that home in Belize and what brought you to now being a teacher of those principles.

Okay, do you want to ask me a question to lead into that or do you want me just to jump in?

Go ahead, just share it, briefly if you could share that story and how these principles came into your life and the difference they've made in your life and now how. We can start there.

Okay, as I said, I had a deep seated subconscious belief that the only honorable way to make money was through physical labor. That came from my upbringing in a small farming community. Well, I wasn't happy with that. One day while doing what I thought was the right way to do it, I was a concrete guy, concrete contractor. I was working for this elegant couple and they were obviously very wealthy. They had this beautiful home they were fixing up in a beautiful neighborhood. I knew I wanted that. I wanted a better life, but it was just out of my reach. This lady was so engaging. So she was elderly, but just so vibrant. She was talking to me and I found myself pouring out my heart and it turned into complaining. I recognized, oh, I'm kind of unloading my problems on this total stranger and just in that moment, she turned around and walked away. I was highly embarrassed. But a few minutes later, she came back and placed a manuscript in my hands. I had no idea at that moment that my prayers for a better life had just been answered. This manuscript told the story of the richest man who's ever lived, Sultan Musa of Mali and his is the greatest rags to riches story ever told.

He's the author of the famous fairy tale, Aladdin and The Magic Lamp, which he wrote as a metaphor for his own life to preserve his life because where he learned these seven principles that I'll talk about briefly, was in a near death experience where he met a man made of light who taught him how the world works, how creation works. In his writings, well, he shared the fairy tale with anybody, but he wrote extensively and guarded the other writings. He used the fairy tale as kind of an out, if he got in trouble or got called on talking about spirit bodies and spirit material and near death experiences. I mean, this was the 1300s. You didn't just come out in West Africa and say, hey, I died yesterday, but then I came back to life and I met God and he taught me things that none of our scholars know anything about. That's a quick way to get yourself killed. So if he started getting in trouble teaching these principles, which he felt compelled to do, he would lean on the story and say, hey man, chill out. I'm just telling a fun story. But he did teach these principles, seven secrets, which single-handedly lifted the entire Mali kingdom out of poverty and made it a very wealthy kingdom and he did that long before he became Sultan.

Interesting. Yeah, there was a whole story near that. I know now our listeners are probably like, whoa, I didn't know this backstory behind Aladdin. I know that's what I thought. I'm gonna encourage our listeners to tune in and read your book and learn more about what you do. But yeah, I love how you took these principles and you've been teaching them to your students through a course and recently did a virtual event to help them master these principles. You did six figures, over six figures in your first event. One of the things I was really impressed by by you and your team, I know you have a great team that you surround yourself with is when you first decide, one, first of all, you said, we're doing the events and that same day, you put out the communication to your community. I mean, within a matter of hours, and then that same day, you had nearly a hundred tickets sold for your first event. So that's an impressive result that I imagine many people listening to this interview are like, wow, how did they, one, make a decision to do an event, and within a matter of hours, already had sold a hundred tickets. Can you kind of speak to that a little bit?

Well, yes, you were instrumental in getting us to do that event. So I give credit to you. The way we got people to sign up, and then we sold a $3,500 program to about a third of the people who signed up and attended that event. By the way, almost everybody who signed up showed up. That's not typical and I'll talk to why I think that happened. But the number one thing that I've learned doing this is to be honest, to be sincere. I think there's a real temptation to oversell and to make promises and to say things that aren't true. If you do that, it may not catch up to you immediately, but people feel it, and it will catch up to you. You'll have a tough time. You'll have to either correct course drastically and try to rebuild, or it won't work at all. You'll end up going out of business. That was a commitment I made early on that I would bear my soul and just be sincere, tell them what is and what isn't, what they can expect and what they shouldn't expect from what I teach them. But building that trust over the course of a year, maybe even two years, we had some people that have been with us that long from the beginning, allowed us to offer this program and get a great result.

Then when the people showed up, we also had pretty high success in as far as percentages go in selling them the program. Now, how this worked, we talked earlier, Rudy, and I have to, again, being honest, two years ago when I got into this business, it's a complicated business, as you know. I had no idea how to do it, how to share what had been a blessing in my life with millions of people. That's what I felt like I had to do before I retired. So I used my own principles, the Sultan's Seven Secrets. That's how I live my life. It's all I have to share with people. Sometimes they want me to elaborate beyond the seven principles and I tell them, that's all I have, it's all I want to share. If I start teaching something else, I'm going to be outside of the realm of my expertise. So these seven secrets, there's some foundational understanding, which I want to get into. But the number one thing is, Musa had this near-death experience and he learned something called the language of the gods. When you speak this language, the world obeys your commands. It just does. I'm going to teach you that language in this podcast, in this interview.

Now, it has nothing to do with the words that come out of your mouth. It has nothing to do with the thoughts you think. There is a mechanism that controls your life. It's what makes you, you. It's why people can kind of guess at what's going to happen if you undertake a certain thing. They pretty much know what you're going to say. They know what your views are. It's because this mechanism is controlling your life, absolutely. It's a serious thing because this mechanism chooses and dictates really important stuff in your life, like how much money you'll make, how much of it will you keep, how lovable you're going to be, how attractive, how fit, how much energy you'll have, whether you'll be productive or lazy. It's all of this stuff that makes up your life. It makes all of these decisions based on one simple criterion and that is what it believes to be true about you. Well, how does it know what to believe about you? You tell it in the language of the gods. By the way, that is the only language it listens to. It's the only language it obeys. It's very much aware of your thoughts, the things you say, but it's not programmed by any of that. It doesn't obey that.

So this language, this primitive mechanism that controls the mechanism that controls you is the language of feelings. Feelings is the language of the gods. So you're telling this mechanism every day, and if you go back to the metaphor that Sultan Musa of Mali wrote for his own life, Aladdin and The Magic Lamp, look how simple this is. Aladdin represents the conscious mind, you, that entity you think of as you. But running the show is what he called the veiled mind. We are familiar with the concept of a subconscious mind. So that's easy for most people to buy. But in the story, the thing that makes it a great story, the thing that changes everything for Aladdin is the magic lamp. That magic lamp in the metaphor represents this language of the gods. But it's more than that. It's an understanding of how speaking this language allows you to seize control of your life. So in the metaphor, the Genie, the all-powerful genie who can get you anything you want, that's your subconscious mind. But you have to command it in this language or it ignores you.

It literally ignores you until you speak in this language. In the metaphor, we're told the Genie only says two things. One is a question. What is wanted? What do you want? And the second thing it says is your wish is my command. Now, your subconscious mind is always asking every second, every minute of every day, it's asking, what do you want? You are answering in the language of feelings. So let me ask you, how are you feeling about your relationships? How are you feeling about your opportunities to make money or to go out and build a business or to do any of the things that you desire in your heart to do? How do you feel about your physical fitness, your level of energy, your level of happiness? Here's the beauty, because you speak to your veiled mind in the language of feelings and you command it in that language to build a life that is congruent with your predominant feelings. It also speaks back to you in feelings. This is how it controls your life. It's constantly feeding you feelings, but let's identify some of those because it's also thoughts and ideas, impulses, attitudes, moods, instincts. That's how you operate. You absolutely act on your feelings and impulses and ideas and all of that. It's feeding you those constantly. So when I, okay, go ahead.

No, no, this is great. I love how we're getting to what really matters is the interstate, the personal growth and development and how you live your life by these principles that you teach and how you don't go outside of these seven secrets because it's going outside of your expertise. I think what would be really cool to hear for the listeners is, how did you see yourself that you implemented some of these principles and make it as specific as you can that allowed you to do a six-figure virtual event for your first time? I think that's maybe where we can marry the two and would be really interesting for people to hear.

Everything you want, it lives in a place called out there. All the knowledge you need, all the ideas you need, everything you want is out there somewhere. The trick is to get it to come to you. So here I am, I wanna build this business. I don't know how, I need people. I know I'm not gonna take the time to learn everything there is about internet marketing and all the complicated parts to that. So I need the right people. How do I get them to come to me? Well, you create the right feelings and you do that with your superpower, which is your ability to imagine and pretend. With that superpower, you can see the end result that you want and when you do that, you will feel a certain portion of the same feelings that you will experience when you actually have that thing in real life. So the first thing I did was imagine the right people coming into my life and immediately you get feelings, different feelings than you had before. Those feelings you act on, one of them might be, hey, call an old friend. Remember, this guy is doing something similar and you call him and you talk and you get more feelings. You keep imagining things the way you want them to be and out of the blue, I get a lady named Julie who comes to me and Julie is learning the business, but she's into it.

She knows a lot. You've never quit learning, but she is really the hub. She and Stephanie, they're the hub of what makes the marketing side work. Well, the first thing I had to teach them was to use the seven secrets and use the language of the gods to find out all the other people we need and to attract other people that will teach us what we need to know or already know what we need to know. This has really been the center of our business. We've learned so much. I mean, I was spending $80,000 a month on Facebook advertising to get a crowd of maybe two or 300 people and only a hundred of those would show up. I'd have to try to sell myself out of that hole before we made any money. We were selling a workshop at the time. But here's the thing. Let's go back to this event that was successful. There were a million reasons not to do that event. We didn't know enough. We didn't know what we were doing. We didn't have everything in place and you encouraged us to do it. That felt right to me. We did it. It's the very fact that we did that event that propelled us way down the road. The next event, the next accelerator program that I'm gonna roll out is 10 times.

It's not just a little bit better. It's 10 times better than that one. The effects are gonna be way more exciting. The results will be more exciting. So my advice is, jump in and do what you can do and then learn and then do what you can do with a little more power, a little more knowledge and learn and really just go. That's the key thing. If you sit around and you wait until you feel like you've got all the pieces in place, that'll be forever. You'll never feel 100% ready, especially in this business. But in any business you're undertaking, it's kind of important to just take the next step that you can take, that makes sense to take, and then learn, assess, be willing to be uncomfortable, be willing to get some criticism. Hey, you didn't do this very well. Let that go deep into your heart, but only in terms of answering the question, how can I do better next time? Don't take it too personal or serious in terms of saying, oh, well, I'm not a good person or I'm not good at this. No, it's just learn.

That's great, Jeff. What I'm hearing you say is just take the next step that you can see and do the best you can and with the eye on just getting better the next time around, you guys said you just decided you're doing the event and you give it the best go. Hey, thankfully, it was a six-figure event, but you were able to see clearly all the things that you could have done better for the next time around. That'll be 10 times better. Maybe, I think what could be helpful here, because we just have a few minutes left of the interview, if you could share with the listeners, what's maybe the top mistake that you've made that now having gone through it, you're gonna do it differently for the next time around? What would you say is the top one or maybe two mistakes?

Well, the number one mistake that I made was, again, not really a mistake if you look at the big picture, but I went with what I thought was the way to go. We went into Facebook advertising and it was very expensive and we weren't selling a $10,000 program or a $20,000 program. So it was difficult for us to spend that money and then get it back and hopefully make some. That went on for the first year. So I would say the real mistake was just that maybe my team got a little bit depressed, kind of wondered if this was gonna work, but once again, at some point in suffering through this, the answer came when I sat down and imagined what I wanted to have happen with intensity and some clarity. That was to have bigger crowds, much bigger crowds that I didn't have to pay for. Again, I had no idea how you'd do that, but I imagined it with intensity and some vividness until I could feel what that would be like to have crowds, big crowds that I didn't pay for. The very next day, a lady called me and she was in a panic. She had taken on the responsibility to fill a room of people and she had the two main speakers, the paid speakers, but she needed two more.

And they had to do it with no pay. So she called me. She's thinking, well, Jeff, he's a small fry, he'll do it. I said, yes, and went and did that NFL awards party. There were more people there than I had spoken to before paying for audiences. I didn't get paid, but I also didn't have to pay. Then all of these people were interested in my book and my program and what I was doing. That led to a podcast where one person in the audience had a podcast. I did that. That led to two more. That led to one of the podcasters giving me some really vital information on how to kind of put myself out there and get interviewed on podcasts. But again, that came to me. I could have never, I didn't know enough to sit there and figure it out myself. So we made mistakes and learned from those. I just feel blessed that we're still standing because it really is a complicated business. If you get off on the wrong foot and you're paying for everything, you can go out of business pretty quick unless you've got really deep pockets. I was thankful that I had deep enough pockets to stay in there until I learned how to do it a little better. That's the marketing side. You just have to learn. You gotta keep your eyes open, talk to people, ask. Tell people, hey, I'm getting killed.

How are you not getting killed? And they'll happily tell you, Oh yeah, what you're doing, that will kill you, man. Try this. So the mistake was just maybe going into it ignorantly and hoping for the best, but I had a big enough war chest that I felt like I could cover that problem. But I still tell people to just start, start doing something and then learn and then go at it again. But be honest the whole way. Be sincere the whole way. Don't try to teach something you don't know anything about. Don't try to teach something that doesn't have any real value. Especially don't take anyone's money and then teach them bs or rah-rah or just play on words. That's always annoyed me. But almost everybody has something real, something really important to share that stems from their unique interests and experience. There are other people who haven't had the same experiences who would love to get all of your wisdom and your knowledge in one little program that they can pay a couple hundred bucks or a couple thousand bucks for. Now they own it without having to go through 20 years of experience to get it. So find out what that is and then be willing to go for it. Step out there.

Awesome. Thank you, Jeff, for sharing that. So many golden nuggets in this interview. One of my kind of final takeaways here is, the show title is How To Earn Six Figures On Your First Virtual Event. Clearly there's so much work, personal work that went into this. Years of the person you had to grow and become along the way. There's over a year of trial and error learning in the marketing side of it, losing money on Facebook for a while, having to find the right team members to come into play. There's so many factors of effort and not quitting along the way that came into what may seem to somebody as an overnight success, but I don't think there's such a thing actually exists. So, that's one of my takeaways here in hearing what you had to go through to have this successful event.

If you have something important to share, it's going to be fun. That's the number one reason I do this is because there's a moment when everybody gets what I'm saying. I know when that moment hits because their eyes pop open a little, their mouth pops open a little, and they say something like, oh my gosh, I see it. Well, what they're seeing is how the world works, how creation works, how you seize control of your life. Once they see that, every single person improves their life. They have a happier life instantly, more hope, more personal power. Well, that's really fun for me to feel like I have this to offer, hope, power, knowledge that's usable, beneficial, productive. When they take that out of my hands because they see how valuable it is and the look on their face, that's so much fun. That's better than making money. You gotta have money, sadly, but that's the payoff. That's the reward when you see the look on their face. Then, of course, the thank you, but you know what that feels like because you were there at one point. You didn't know how to do it. Now you do and they do. So really a blessing, just an absolute blessing in my life.

Excellent, Jeff. Thank you for that, my friend. As we come bring the show to a wrap today, if listeners want to learn more about you and what you do with the seven, Solve the Seven Secrets, what's the best way for them to learn more?

Well, it's really easy. I wrote a book, The Sultan's Seven Secrets, and I'm giving that book away as cheap as I possibly can without losing too much money to give it away. So we sell it for $2. You can go on Amazon and buy it for $19.99. But since you're here, go to sultans7secrets.com and just download it for two bucks. You can be speaking the language of the gods tonight, all day tomorrow. It's easy to learn and it will change your life. But that's Sultans with an S at the beginning and an S at the end. No apostrophe though. The number seven secrets with an S at the beginning and an S at the end. Sultans7secrets.com. Get that book. I'm trying to give away millions of copies so I can just go retire in peace.

All right, Jeff, we got that. We'll make sure to include that in our show notes as well for our audience so they can click on that directly. Thank you. Thank you again for being a wonderful guest on the show. It's been just so much fun playing with you and your team and getting to be part of that first event with you guys. Really enjoyed the opportunity. It was a lot of fun. I look forward to hearing what you do next.

Thank you, Rudy. This was great. It's great to see you again. All the best of luck. Thank you, sir.