You already know that guest blogging can be effective as a strategy for building a blog audience. But did you realize you can apply the same principles for growing your podcast audience? We explain in this week’s new episode of The Showrunner.

We begin with a brief discussion about one of great perks of running a show: the opportunity your show’s platform provides for you to interview everyone from childhood heroes to people you look up to professionally. Jerod and Jonny have experienced both recently and share a few of their stories.

Then we dig into the meat of the episode, discussing the following ways that guest blogging principles can be applied to building a podcasting audience:

• The importance of being a guest on other people’s shows, how to go about getting booked, and how to be a useful, engaging guest
• Why you should jump at the chance to be a fill-in host on someone else’s show (if the rare opportunity ever comes your way)
• The pros and cons of running a separate show for someone else in your niche — and who should actually consider doing so

We go into detail on each area of “guest podcasting,” and we hope you take away a few useful nuggets that you can apply to growing your show.

After our discussion, we answer a listener question. It’s from a member of the course — the great Phillippe Borremans, host of Wag the Dog. Phillippe asked us what URL is best to include in new show announcements: the link to the platform page or directly to iTunes?

Once we answer Phillippe’s question, we deliver our podcast recommendations:

• Jerod: Shouldering the Burden of History with Dan Carlin and Sam Harris — an excellent example of pride and humility being well balanced in an passionate, opinionated, informed debate.
• Jonny: Inspiring Innovation with Meron Bareket — Jonny helps yet another showrunner celebrate their 100th episode.

Listen, learn, enjoy …

Listen to The Showrunner below ...