In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with professional speaker and social media strategist, Ashley Ann.
Ashley helps clients get paid for the work that they enjoy doing. She works with individuals or companies and has helped over 700 people make six-figure incomes with their social media accounts. Ashley’s strategies include building an audience and establishing reach organically as well as finding a balance between human interaction and automation. This is done to maintain a business and set up a system to create longevity. Ashley explains that there are only 1-3 categories of people that will understand a business or individual's message and product. These groups of people need to be focused on creating reach by identifying what they think they need, and what they actually need.
Schedules for business owners tend to be quite busy and it can be hard to find the time to make a presence on social media. Ashley advises that everyone use a text community or text list because emails tend to get ignored for promotions. People are more likely to check a text message rather than an email. This connection allows for the reach to grow as an individual can promote more productively with better outcomes from the audience. Hiring an engagement team is a good way to gain media attention on an individual's behalf. It takes time for a team to learn the voice they are trying to portray. Ashley finds it beneficial to have meetings with her engagement team to modify or give points to more accurately imitate her response. Ashley advises to not always use advertisements to sell but to use them to also inform an audience. Segmentation is a way to group individuals into categories based on their needs to give them only the information they desire. Ashley utilizes this to set up a schedule of when to contact each person based on what segment they are in.
Key Points from the Episode:
About Ashley Ann:
Ashley Ann also known as King Ashley Ann’s is a talented biz builder, public speaker, social media strategist, and award-winning wedding and event designer. Ashley currently travels the United States speaking to small business owners, side hustlers, wedding and event industry professionals, and those who are thinking of starting a business. Ashley is equipped with a B.A. in Finance and M.B.A. from the University of Central Arkansas. Ashley is a member of Sigma Gamma Rho Sorority and an avid volunteer. She serves as a teen mentor, direct service volunteer, and domestic violence survivor. Ashley also instructs community financial literacy courses. Ashley Ann has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 150 people create 7-figure incomes and 9 of her clients are consistently doing million-dollar months. She has also helped over 1000 businesses generate $25K- $45K per month using Facebook and Live Stream. Ashley Ann gives free business tips and strategy classes on her Livestream Monday through Thursday. Ashley’s is based in Little Rock, AR. Ashley is known for her creative and unusual event ideas in the event world. In the business world Ashley is known for getting results, and simplifying social media, lead magnets, funnels, and CVO so that her clients achieve desired outcomes. She pays exquisite attention to every last detail in the boardroom and in the ballroom. Ashley Ann is a Google Partner, and has been featured in publications such as Yahoo Finance, Yahoo Life, CNN Money, Kontrol, MSN, Breitbart, NewBreak, Business Insider, Newsweek, CNBC, Sheen, Morning Mix Up, Doz, Rolling Out Magazine, Fox News, KATV, WoW City, STAND’s 30 Under 30, and several other media outlets and publications.
2:35 "There are only one to three categories of people that are going to care about what you're saying."
6:14 "We have to have some way to communicate with people outside of social media."
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Links Mentioned in this Episode:
Check out Ashley Ann on LinkedIn at https://www.linkedin.com/in/kingashleyann/
Check out Ashley Ann on Facebook at https://www.facebook.com/KingAshleyAnn
Check out Ashley Ann on Twitter at https://twitter.com/kingashleyann
Check out Ashley Ann on Instagram at https://www.instagram.com/kingashleyann/
Check out Ashley’s Free Everwebinar at https://ashleyannspeaks.samcart.com/referral/xeZW4SO8/Mv0vr7f49Q991vaw
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