At Vitafoods Europe 2018, we saw a real focus on industry responsibility and transparency: the importance of sustainability was highlighted on the Centre Stage, consumer education was discussed in the Education Programme and exhibitors up and down the exhibition hall were discussing industry responsibility to consumers and the issue of misinformation.

With the myriad forms of information available to consumers nowadays, it can be difficult to parse through the noise and find ‘the truth in nutrition’. Misinformation, in particular, seems to be in abundance these days, as we see consumers becoming more interested in their health and swamped by the sheer volume of information out there. Heather Granato, VP Content at the Global Health and Nutrition Network, joins us live at Vitafoods Europe 2018 to discuss the issue of responsibility in communication and how the ultimate aim is to help consumers reach optimum health.