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Stop Networking for Sales and Start Building Real Business Relationships
Episode 2215th July 2026 • Giants Helping Giants • Lois Wyant
00:00:00 00:16:19

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Most business owners think networking means attending an event, handing out business cards, and hoping someone calls.

Maria Medina says that's exactly why most networking fails.

In this episode of Giants Helping Giants, host Lois Wyant talks with business coach and networking strategist Maria Medina about how to build meaningful business relationships that lead to referrals, partnerships, and long-term growth.

Instead of treating networking like a sales activity, Maria explains how successful entrepreneurs use networking to build an entire support system around their business.

She also shares why follow-up is the biggest mistake business owners make, how CEO Days can completely change your business, and why asking for help is one of the smartest things an entrepreneur can do.

If you're a local business owner, contractor, entrepreneur, or service professional looking to grow your business without relying solely on advertising, this episode is for you.

In this episode you'll learn

• Why networking is much more than finding customers

• The biggest networking mistake most business owners make

• Why follow-up creates trust and referrals

• How CEO Days help business owners make better decisions

• Why successful entrepreneurs ask for help

• How systems prepare your business for growth

• Why a growth mindset separates successful business owners

Subscribe for more interviews with experts helping local businesses grow.

[email protected]

https://www.youtube.com/

⁨@TheCoachingNetwork⁩

https://thecoachingnetwork.com/

https://www.linkedin.com/in/medinacoach/

00:00 Networking Isn't Just About Sales

00:27 Meet Maria Medina

02:00 What Networking Really Means

03:24 The Biggest Networking Mistake

05:02 Why Follow-Up Matters

06:01 Growth Mindset for Entrepreneurs

07:40 Free Google Business Profile Webinar

08:01 CEO Days That Change Your Business

09:31 Learning from Other Business Owners

11:01 Three Pieces of Business Advice

13:29 What It's Like to Work with Maria

14:54 Final Advice for Entrepreneurs

https://giantshelpinggiants.com/

[email protected]

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