In the fourth vlog of the third series of the eCommerce Growth Show, Abbas Bari, Founder of Irish fashion brand iClothing, talks to Phill about how his background in development has helped him bring a number of best-of-breed technologies together including Segmentify, to continue driving forward the optimal user journey experience! Tune in to hear about specific examples of how our platform helps iClothing's content, merchandising and social teams, as well as how we are working alongside Emarsys and STYLA to utilise historic segmentation data to drive personalised recommendations and content pages to different customer sets!